LONDON – Zurich, the financial services group, is set to award its estimated £100m global media account to WPP’s Mindshare after a final two-way pitch against Aegis Media.
This sexy leggy girl has so smooth legs that she is losing her panties in this video!
Another nice video to express the smooth skin.
advertiser: Nivea
On the streets of Africa, from Cape Town to Kinshasa, from Lagos to Mombasa, the true measure of fame is having a haircut named after you on a barbershop sign.
The streets are full of ‘The Obama’, ‘The Oprah’ and ‘The Denzel’.
This ubiquitous barbershop signage is an African art form or African graphic art with its naïve renderings and pragmatic use of wood, metal and any material that is close at hand.
To celebrate the Confederation’s Cup being played for the first time on African soil,
adidas commissioned a series of ‘barbershop’ artworks that honour their galaxy of stars like Gerrard, Messi, Kaka and Pienaar.
A ‘cut’ was created for each player according to their skill.. So, ‘The Kaka’ is all about dribbling skills while ‘The Gerrard’ is about powerful strikes. Essentially, we Africanised international players.
The word Kopanya is a South African word for ‘together’, which effectively makes this artwork an African interpretation of adidas’ global advertising position of “together I am strong.” Kopanya is also the name of the official adidas ball, that will be used at the Confed Cup.
TBWA Hunt Lascaris, Johannesburg/180
Executive Creative Director: Damon Stapleton
Creative Director: Nicholas Hulley
Art Director: Nadja Lossgott
Some sexy data analytics News from Marketing Vox http://tinyurl.com/rar6ek
Omniture Genesis a service extension that allows integration of ad server and 3rd party offline data integration (at a price) is expanding it service offering to include a number of new data inputs…..
(TrendHunter.com) Step aside Gisele Bundchen: Elle Liberachi has been declared the UK’s best model by Maxim Magazine.
The June issue that hits stands soon features Elle Liberachi, a 23-year-old lingerie model who has beaten…
(TrendHunter.com) With the spiraling economy, one needs to let go of certain luxuries. It girl Daisy Lowe is doing her part by using her hands as a bra rather than wasting money on clothes.
Makes sense!
Daisy Lowe was…
Today Lexus debuted the 2010 Lexus IS C convertible hardtop, a high anticipated brand extension to the IS line. To launch the sweet new ride, the company is kicking off an integrated marketing campaign to reach consumers looking for thrills.
As the rest of the industry ponders their respective fates, Lexus has decided not to take a back seat, rocketing forward with both a car and campaign that are meant to reveal it’s “dynamic and playful side.”
“For the launch of the long-awaited IS C, we created a new advertising campaign that allows us to showcase the vehicle’s unique personality and give consumers a glimpse of the adrenaline rush the IS C delivers.”
The campaign is based on three broadcast spots and one full-line spot, print advertising, interactive, out-of-home, digital, and sponsored events. The tag for the campaign is “Live a little, a lot.” Each spot shows the excitement of driving the new care, fast and hugging every curve. The interactive partnership is extensive, including ABC.com and YouTube.com, making Lexus the first sponsor of ABC’s short-form video channel. Other online elements include: UrbanDaddy.com, which offers the first iPhone app from both Lexus and Urban Daddy. Lexus is also partnering with Brash Media to partner a Road Trip “Guys Getaway” editorial. The new IS C is being touted as the ultimate vehicle for men looking to get away.
For additional information, visit Lexus.com.
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: linkedin.com or twitter.com.
Advertising Agency: 303 Group, Perth, Australia
E ela saiu da rotina mais uma vez. Estou falando da incrível, da “idolatrável” Crispin Porter + Bogusky, a agência de publicidade mais hypada do planeta. Não sei quem lá dentro teve a brilhante idéia de leiloar o talento de alguns de seus estagiários, em uma simples mecânica que é a seguinte: qualquer pessoa que tiver um empresa pode apostar um valor X na página do eBay, criada pela CP+B exclusivamente para essa campanha. Por ser um leilão, aquele que oferecer mais grana terá a sua disposição alguns estagiários da CP+B imersos na construção de uma estratégia e criação de uma campanha verdadeira.
Toda a expertise dos jovens, aliada a algumas estruturas de planejamento e criação, semeadas em toda a rede CP+B, serão oferecidas ao cara que desembolsar o dinheiro.
Achei a idéia do kct, pra não falar outra coisa 
:: www.cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=270392380113
Um trash divertido da National Geographic para mostrar que, não importa o que aconteça, fazem de tudo para conseguir as melhores fotos.
Posso estar enganado, mas me parece uma abordagem bem original para um tema já recorrente nas propagandas da Nat Geo, Discovery, e afins.
A criação é da Circus, de Lima no Peru, com produção da Fat Free.
### Se o vídeo não estiver aparecendo, acesse o blog para assistir. ###
Post originalmente publicado no Brainstorm #9
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NEW YORK (AdAge.com) — Apple may have some of the most interesting online ads we've seen in a while, but Microsoft's recent push to paint the competitor as pricey is starting to work, according to data from BrandIndex.
This week's edition of the Creativity Top 5 features a platoon of retail vans for soccer boot upstart Nomis by Johannes Leonardo; a creative use of costumes that makes for some in-camera magic for Toyota; AKQA and Miracle Whip's branded browser plug-in that allows users to share comments on web content with Facebook friends; Dutch artist Evelien Lohbeck taking her high tech lo-fi with the help of a notebook; and MoMA's new short that draws a connection between artistic motivations and our everyday lives.
NEW YORK (AdAge.com) — We may be in a recession, but this year's batch of Crispin Porter & Bogusky interns will be getting fatter paychecks. Not that the agency itself will be funding the pay increases for the 40 young talents who will slog away in its Miami and Boulder offices on accounts such as "Guitar Hero" and Burger King. Rather, Crispin has launched an eBay auction for their services.
MINNEAPOLIS (AdAge.com) — It's upfront week! And not a moment too soon for networks — and, based on season-finale ratings, viewers trying to forget an unmemorable TV season. The lower scores for finals week continued Sunday night, in particular for ending episodes of CBS's "Survivor" and ABC's "Desperate Housewives." There was a bit more life, however, for the animated-sitcom finales on Fox.
Sometimes the trick in the ad game is to make chicken salad out of chicken feces. More often than we’d like to admit, client input is lacking, there’s not enough time for good research, and we’re expected to work miracles. The key here is to set expectations so the client understands if things don’t turn out as hoped. Garbage In, Garbage Out is not just for computer programmers.
Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.
And it’s crass as ever. (Be sure to watch the Firing Squad videos.)
Brunton promotes its futuristic camping gear (grills, solar panels and the like) by riffing off imagery that looks suspiciously like the covers of paperback science fiction novels — particularly those of the Asimov persuasion.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
