Hasta La Creative!

Sometimes the trick in the ad game is to make chicken salad out of chicken feces. More often than we’d like to admit, client input is lacking, there’s not enough time for good research, and we’re expected to work miracles. The key here is to set expectations so the client understands if things don’t turn out as hoped. Garbage In, Garbage Out is not just for computer programmers.

Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.