LONDON – Sir John Hegarty chairs a panel discussion of leading creative figures to discuss whether TV ads still have a future in the digital age – watch the video here.
LONDON – A TV ad for oven cleaning product HomePride has been cleared of sexism by the Advertising Standards Authority (ASA).
LONDON – I-level Group, the holding company for digital agencies i-level and Generator Consultancy, has promoted chief financial officer Stephen Rust to group chief executive, replacing David Pattison, who becomes non-executive chairman.
LONDON – Vodafone is considering an about turn over its decision to stop selling contract deals through the Carphone Warehouse, according to reports.
LONDON – Today’s round-up of the biggest business stories.
LONDON – Google bosses said that the search giant needed to learn from Twitter and suggested it could work with the popular micro blogging service in the future, but not necessarily buy it.
LONDON – Future, the special-interest publisher, has seen its profits fall dramatically as the downturn bites.
LONDON – A wake, of sorts, has amassed at large on Twitter after US rapper Dolla was shot dead outside a shopping mall in California on Monday, just hours after setting up his promotional Twitter account.
LONDON – Medécins Sans Frontières has launched a campaign to raise awareness of the charity’s work, delivering aid in spite of the barriers it often faces.
Agency: BBDO New York
Agency Producer: Regina Ebel
Creative Director: Brian Donovan
Creative: Michael Boulia; Brian Donovan
Director: Traktor
Production: Partizan
Post Production: Framestore NY
Editor: John Murray
LONDON – A TV ad for HomePride oven cleaner that claimed to be so easy to use that “even a man can do it” has escaped a ruling by the Advertising Standards Authority.
LONDON – A TV ad and three posters promoting savings on advance rail tickets at Trainline.com have been banned by the Advertising Standards Authority.
LONDON – An internet sales promotion for a weight-loss product that claimed to be endorsed by celebrities and made of only pure ingredients has been withdrawn after a ruling by the Advertising Standards Authority.
Advertising Agency: Leo Burnett Mexico, Mexico City
Chief Creative Officer: Jorge Aguilar
Creative Directors: Rafael Martinez, Manuel Sandoval
Art Director: Luis Sordo
Account Executive: Marcela Berlanga
Copywriters: Alejandro Ramirez, Cesar Lazaro
Photographer: Flavio Bizzarri
Illustrator: Mandaraka Estudio
Credits:
Client: McDonald’s
Agency: DDB, Chicago
Group Creative Director: Bill Cimino
Copywriter: Kevin Goff
Art Director: Gordon West
Executive Director of Integrated Production: Diane Jackson
Production Company: Biscuit Filmworks
Director: Tim Godsall
Director of Photography: Jeff Cronenweth
Senior Executive Producer: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Karen O’Brien
Editorial Company: The Whitehouse
Editor: Matthew Wood
VFX Company: Prime Focus
Creative Director (VFX): Derek Moore
Sound Design: Wave Studios
Music: Tonic
This would appear to be a lot of money to spend simply to tell people you’ll back up their mobile phone contacts, something Verizon has been doing since, well, ever.
(TrendHunter.com) We live with our laptops. Nelson Motta knows this and invented the best laptop platform ever. It has an arm with three joints that move to suit your position. The multi-position laptop stand can tilt from…
If you’re anything like me, “change” is a word that has been overused of late. Well, unfortunately, it’s going to happen again: Change. Change. CHANGE!
Change the way you think. Change the way you act. Look at your client from another angle. Ask someone else what they see. Don’t rely on what you think you know, go and find out what others know.
Our industry beat the phrase, “Think Outside the Box” into the ground, but now-really-it’s time to think outside the box. If you wait for your clients to come to you, it’s too late…trust me, others have great ideas, just like you do. The only difference is that they’re acting on theirs. So, Refresh. Renew. Revitalize. Do something…something is always better than nothing.
Try Guerrilla! It’s relatively inexpensive. You can target geographically. It’s tactical. It makes a splash. It may get you in trouble, but it gets the message out…and PR is PR, right?
Granted, it won’t be perfect for every client, but you have at least one that would benefit. Automotive? Entertainment? Packaged Goods? Think it’s not for your clients? Think again: MSN, Yahoo, Carmex, Disney, Activision, CBS, TBS, New Balance, Absolut, AT&T, New York Sports Clubs, Pepsi, and tons of new movie releases have all recently used some form of poster advertising.
You’re there because you’re creative. So, be creative.
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: linkedin.com or twitter.com.
Miller Park in Milwaukee Makes Sense
The list of failed companies which have placed their names on stadiums and arenas reads like a who’s who. Enron, Pacific Bell, PSI.net, Bank One, Network Associates, Citi Group, etc. Are ad execs so star struck when it comes to sports that they are willing to spend a significant chunk of their budget on a tactic that has often led to failure? Unless you’re a brewery with your name on a basball park you can probably find better ways to spend your money.
Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
