May
20
Campaign Optimization: Not Just for the Direct Guys Anymore
Posted in: Uncategorized
With the tools and the technology we have today, there's no excuse for an agency not to measure, optimize and then measure again.
May
20
National Geographic: Jail set
Posted in: Uncategorized
Advertising Agency: H, Paris, France
Creative Director: Fabrice Delacourt, Olivier Desmettre
Art Director: Philippe Boucheron
Photographer: Emmanuel Pierrot
Published: October 2008
May
20
Audi – Maranello
Posted in: UncategorizedA clever use of cliché. Audi pays a visit to their rivals, but cleverly evites a direct comparison…
How do they dare to be so smartass?
May
20
Marketers Losing Respect for Magazines?
Posted in: UncategorizedNEW YORK (AdAge.com) — Why are fewer marketing executives giving magazines brand-building respect? Just 51% of marketers rated magazines as highly effective for building brand equity, according to research fielded this April for the Association of National Advertisers. That's down sharply from 67% in February 2007.
May
20
Top 10 Goviral for viral videos May 2009
Posted in: Uncategorized
Top 10 viral video campaign by Goviral – May 2009
1. Lewis Hamilton and the RC Office Grand Prix
Vodafone teamed up with Formula 1 team Mercedes McLaren to promote the new Blackberry Storm, purpose-built for Vodafone. The phone […]
May
20
Stella Artois – skating priests
Posted in: UncategorizedFrom Lowe London, a bit of black humor (very black indeed)…
May
20
Christina Applegate Promotes Lee Cancer Drive
Posted in: Uncategorized
Lee National Denim Day has signed an alum as its 2009 ambassador. Actress Christina Applegate will be the first spokesperson to appear a second time as ambassador for one of the country's largest single-day fundraisers for breast cancer — and the first who is a breast-cancer survivor.
May
20
One more shot? / Coup pour coup!
Posted in: Uncategorized |
 |
| THE ORIGINAL ? Pampero Against Drunk Driving – 2005 “Driving loaded kills” Source : Cannes Archive Online, Agency : Leo Burnett (Italy) |
LESS ORIGINAL : Russian Ice “best shot ever” – 2009 Source : Adsoftheworld Agency : Yirmiyedi Istanbul (Turkey) |
| Un coup pour rien? D’autant que l’utilisation du barillet était plus judicieuse dans la 1ere, ou le message est plus subtil et plus engagé. |
May
20
Iron Maiden | Flight 666 (Advergame)
Posted in: Uncategorized
Independente de se eu gosto ou não de uma banda ou um músico específico, tenho o costume de comentar sobre o que está sendo feito em relação à comunicação, tecnologia e interatividade para promovê-los. Ontem falei no INvertido sobre o campeonato de Realidade Aumentada que tá rolando entre os fãs do rapper americano Eminem. Já hoje, aqui no ADivertido, pra sair um pouco da “caixa” com anúncios, campanhas e hotsites legais, escrevo sobre o advergame que a EMI lançou para promover o lançamento do DVD de “Flight 666“: um filme-documentário que mostra o início da turnê “Somewhere Back In Time“, do sexteto Iron Maiden, descrita como a “mais ousada da carreira do Iron Maiden”.
O game é uma simulação onde o usuário é o piloto do Boeing 757, chamado “Ed Force One“, customizado com o logo da banda, e guiado pelo vocalista do grupo, Bruce Dickinson, que é piloto profissional. É como se fosse o mesmo Boing que levou a banda nesta turnê.
Conforme o jogador vai avançando no jogo, trechos do filme vão sendo destravados. Boas pontuações também podem dar ao jogador alguns prêmios. Se você ficou curioso para saber mais sobre o “Flight 666″, assista o trailer:
May
20
Jimmy Kimmel Has ‘Demolished’ ABC’s Upfront Before
Posted in: Uncategorized
May
20
Ars Electronica : Lights On
Posted in: UncategorizedUne très belle performance audio/vidéo par Daito Manabe avec un show de lumières crée pour le musée Ars Electronica à Linz en Autriche. La façade contient près de 1085 LED, entièrement synchronisés avec la musique autour des batiments.
May
20
Freeland takes MD role at TMW as digitaltmw is folded into main agency
Posted in: UncategorizedLONDON – TMW is folding its digital arm, digitaltmw, into the main agency as it repositions itself as a channel neutral shop.
May
20
Hair-styling products brand ghd reviews ad account
Posted in: UncategorizedLONDON – Hair-styling brand ghd has announced a review of its advertising account, currently held by TBWA\Manchester.
May
20
Hair brand Ghd reviews ad account
Posted in: UncategorizedHair brand ghd has announced a review of its advertising account, currently held by TBWA\Manchester.
May
20
Ofcom freezes pay and bonuses
Posted in: UncategorizedLONDON – Media regulator Ofcom is freezing staff pay and senior executives’ bonuses this year, citing “pressure on public finances”.
May
20
Kent Messenger Group relaunches North Kent Extra
Posted in: UncategorizedLONDON – Regional publisher, the Kent Messenger Group, is relaunching its free weekly title, the Gravesend, Dartford & Swanley Extra, under the Messenger brand.
May
20
Cafe Serre
Posted in: UncategorizedToujours un excellent niveau en animation et en 3D à l’école Supinfocom Valenciennes et Arles. Un élégant travail de ces 4 étudiants : Vincent E Sousa, Bertrand Avril, Yann de Préval et Denis Bouyer sur plusieurs semaines. L’histoire se déroule dans un restaurant avec 2 personnages.
Voir les autres films : Eole, Gary, From The Hoop, Yankee Gal …
May
20
Iron Maiden launch video game to promote DVD release
Posted in: UncategorizedLONDON – EMI and Matmi have teamed up to produce an online video game to promote the DVD release of Iron Maiden’s documentary film ‘Flight 666’.
May
20
Play.com answers purehmv with own-brand credit card
Posted in: UncategorizedLONDON – Online home entertainment retailer Play.com has followed up on HMV’s launch of the purehmv loyalty scheme by creating a Play.com credit card.
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