LONDON – Channel 4, ITV and the BBC have pledged not to acquire any part of their rival broadcasters’ video on demand activities under a five-year agreement with the Competition Commission.
NEW YORK – US TV networks concluded their upfront presentations this week with some surprises as Joss Whedon’s ‘Dollhouse’ was saved by Fox, the CW network banked on a teen vampire show, and Sarah Connor was terminated.
LONDON – Nissan is launching its social media-themed new car, the Cube, in the US with a ramped-up social media marketing campaign.
LONDON – British Airways (BA) has revealed its biggest ever full-year losses since privatisation in 1987.
LONDON – Rumours that Apple is planning to launch a touchscreen tablet netbook device to bridge the gap between its £250 iPod Touch and £650 MacBook have been rekindled, based on a Wall Street analyst’s report.
LONDON – Rival broadcasters Channel 4 and BSkyB are in talks to merge their ad sales teams in an effort to cut costs.
LONDON – Unilever has rolled out a seven-minute Hollywood-style mini film starring Welsh actress Catherine Zeta-Jones to market its Lux shampoo in China and Japan.
LONDON – Channel 4 and BSkyB are in talks about a possible merger of their advertising sales houses, a move that could save the cash-strapped terrestrial broadcaster millions of pounds.
Un mélange de 2D/3D pour cette vidéo musicale réalisée par l’illustrateur français MCBess et Simon, pour leur groupe Dead Pirates. Un bel univers graphique en noir et blanc, ainsi qu’une finition incroyable. Produit par The Mill, et à découvrir dans la suite.
LONDON – TNT Post is launching what it claims to be the first true 3D effect direct mail product in the UK, called 3-DM.
Advertising Agency: JWT, New York, USA
Co-President/Chief Creative Officer, North America: Ty Montague
Chief Creative Officer, New York: Harvey Marco
Executive Creative Director: Andrew Clarke, Kash Sree
Creative Director/Art Director: Raphael Milczarek
Copywriter: Humberto Jiron
Illustrator/Typographer/Designer: Aaron Padin
Photographer: Hans Starck
Director of Art Buying: Shawn Smith
Art Buyer: Carly Chappell
Print Producer: Jena Mattison
Producer: Tonya Martin
Production Company: Sweet Genius
Sabe aquele ditado: “O que é bom dura pouco?” Pois bem, ele se aplica perfeitamente a esse emocionante comercial, ou melhor, curta metragem que a Pantene veiculou na Tailândia. Sim, Tailândia! A publicidade (premiadíssima) deste país asiático tem o costume de produzir comerciais mais longos ( de mais ou menos 2 ou 3 minutos), sem medo de fazer o telespectador perder o foco. Eles tanto confiam em sua criatividade cativante, que este último comercial para a Pantene dura, nada mais nada menos que 4 minutos. Independente dos gastos de mídia, o que vale aqui é a forma como a publicidade pode contar uma história, e trazer o telespectador para dentro do conteúdo.
Sem mais blá blá blá, quero que você assista a este extraordinário e brilhante comercial-curta-metragem (com legenda em inglês), e depois me diga o que achou.
:: A criação é da Grey Thailand
:: Via Imprint Talk
Bianca Fernandez
Jacqueline Jung
Matija Kocbek
Coleman Davis
Après l’excellent Type Cube, voici un nouveau générateur de typo basé sur le principe du célèbre Rubik Cube. Une idée de l’étudiant en design Jas Bhachu avec un concept efficace : il suffit de tourner les 4 faces du cube, afin de créer la lettre de son choix et de l’imprimer sur une feuille.
Portfolio de Jas Bhachu.
As of today I am a contributing author to the fresh digital magazine/blog Limité Magazine.
In its own words, Limité is “… dedicated to capturing the echelon of modern world culture‹elevating the unique and inspiring in fashion, design, travel, the arts, and pure expression. Fueled by a desire to serve as the voice uniting cultures from around the globe, Limité celebrates diversity, creativity, and a passionate lifestyle for the modern man and woman.”
Be sure to check it out!
(TrendHunter.com) Dazed Confused magazine goes ‘Psycho Killer’ chic in their June 2009 issue.
The bloody editorial ‘Psycho Killer’ features the photography of Matt Irwin with model Artur styled by Robbie Spencer. Knives…
MINNAEPOLIS (AdAge.com) — Fox easily won the night with the season finale of "American Idol." Indeed, the only ratings suspense wasn't whether Fox would win but how much lower the finale rating would be compared with last year's. At least in the ad-centric 18-to-49 demographic, it was 12% off, as "Idol" belted out a 10.0/28 rating and share for the two-hour finale. While "Idol" declined to finale and spring series lows in its eighth iteration, Fox data indicate that for the full season, "Idol" enjoyed its widest gap yet over TV's No. 2 ranked show, ABC's "Desperate Housewives," with an overall 72% advantage.
Une campagne très élégante pour les produits Liquid Paper, une gamme de correcteurs liquides servant à corriger les fautes réalisées sur un document manuscrit. Deux visuels “Street et Restaurant” conçus par l’agence JMC YR au Venezuela, sur des photographies de Marcel Boldú.
Advertising Agency: Leo Burnett Cairo, Egypt
Gratuitous, over-the-top praise is what I once again miss most about "American Idol," now that another season has wrapped and "guy next door" beat "guyliner," as Ryan Seacrest put it.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
