Build a Foundation

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A good exercise before developing website content is to build some brochure copy. Brochure copy should be pithy and direct, and the best websites boast the same traits. Remember, too much reading feels like homework and your audience won’t like that.

Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.

Yahoo Posts 78% Plunge in Profit, Announces 5% Cut in Work Force


NEW YORK (AdAge.com) — As expected, display-advertising-dependent Yahoo had a tough first quarter — its profit dropped 78% to $118 million, or 8 cents a share, from $539 million, or 37 cents a share in the same period a year earlier. Overall revenue was down 13% to $1.58 billion and marketing-services revenue down 12%.

In a Crappy Ad Economy, Innovation is Key

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During the ad:tech San Francisco Keynote Roundtable “Innovate or Die! Great Brands in the Age of Disruption,” Nielsen Online EVP of Digital Strategic Services led a panel which focused on the need for brands to innovate as they move forward.

Fake rhino, true likeness / Faux rhino, vraie ressemblance

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THE ORIGINAL?
Kilroy Travels “Go there before it’s too late” – 2005
Source : Culture Pub
Agency : Saatchi & Saatchi Copenhagen (Denmark)
LESS ORIGINAL :
WWF “the future is man made” – 2006
Source : Cannes Archive Online,
Agency : Leo Burnett (Australia)
Même idée, même mise en scène, même ambiance et même cadrage… ça fait quand même beaucoup. A la chasse à l’idée neuve, les créatifs danois semblent plus rapides.

How Not to Do Green Advertising

Wold Water Day (whatever that is) celebrated with waste of water.

Study: Latinas Are Technically Savvy, Brand-Loyal ‘Chief Household Officers’

NEW YORK (AdAge.com) — Two Hispanic media companies are partnering to tell marketers what Latinas want in an in-depth survey and video ethnographies that explore everything from Latinas' financial worries to their refrigerators and bathroom vanities, both of which are bulging with brands.

Live Birthing Simulators – Models Which Give Birth (VIDEO)

(TrendHunter.com) OK so it is medical and natural, but this birthing simulator model freaks me out a little… Check out the video at your peril.

Apparently this is the new way to teach midwives and obstetricians and is…

‘Surviving Suburbia’ Doesn’t Hold ‘Dancing With Stars’ Audience


MINNEAPOLIS (AdAge.com) — With two and a half hours of reruns making CBS a Monday night wallflower, ABC — led by "Dancing with the Stars" — waltzed with a win in the ratings race, delivering an overall 3.5/9 rating and share in the ad-centric adult 18-49 demographic, ahead of CBS (3.0/8), Fox (2.9/7), NBC (2.7/7) and the CW (1.2/3).

Horned Women – La Nega, Argentinean Queen Of Female Body Modifiation (GALLERY)

(TrendHunter.com) Argentinean model La Negra is very much the poster girl for body mod fans around the world. With her striking beauty, Le Negra is leading the field to show that body modification can be sexy and appealing.…

Volunteering to Brighten up a City



On April 25, the Ad Club Young Professionals of New York will be taking part in Hands on New York Day to raise money to support New York Cares, New York's leading volunteer organization. Team leader Aileen Bulanadi explains to Goodworks why her group is getting involved.

The Rise of the C-Tweet


Social media has obviously given voice to employees in ways that never existed before. Employees on Twitter are either designated brand ambassadors or simply have personal accounts — and these lines of distinction help offer guidance. But that line grays with the advent of the "C-Tweet."

ad:tech: Jimmy ‘Jimmidee’ Wales, Post Keynote

Shortly after his keynote at ad:tech San Francisco — and David Spark’s timely pre-talk grab — founder Jimmy Wales of Wikipedia sat down with me to talk shop. Expect to hear his dish on where consumer generated media is…

So, Now You’re Social; Got Personality?

Whether a casual user, raving addict, or total agnostic, you’ve come into contact with Social Media (SM) sites and are aware of their influence on our daily lives: We can be hired, fired, or even jailed as a result of Social Media use. We can find lost loves, ruin current relationships, and even fix relationships…all in the social media space. There are SM experts, gurus, and enthusiasts. And of course, there are even SM celebritites. Not to mention those few of us that use Social Media for business (imagine that!).

But, please realize this, oh SM narcissists: Even though you have 1500 Facebook “friends” and 40,000 followers on Twitter “being social ? having personality.” Luckily, for all of us, we can now rate your personality via HubSpot’s free Personality Grader, saving us the time of following you.grader

“People often forget that your personality itself is a powerful marketing tool. With our new free application, marketers can ask their personality, ‘How we doin’?’ and avoid devastating social interactions. A fully optimized personality is a key piece of any successful inbound marketing strategy.” -HubSpot

Want to see how you rate? Go to the Grader and enter your name or the name that you use as your alias…depending on which you use more, results may differ.

When you find your score, let me know if you exhibit personality or find yourself “…sorta social, demented and sad, but social.” (from the The Breakfast Club)

Jeff Louis is a Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: www.linkedin.com/in/jefflouis or on twitter @jlo0312.

I’ll Testify That ‘Tastify’ Made Me Less Hungry

Watching the below spot for Pot Noodle, from Mother, London, I found myself not wanting to try Pot Noodle.

Brazilian Abstrant Cartoons – Mosaic Artwork Of Fernando Chamarelli Reflects Multiculturalism (GALLERY)

(TrendHunter.com) I love the amazing artwork from São Paulo based visual artist Fernando Chamarelli. His creative skills lie mainly within illustration and painting. With a unique style which draws on his diverse cultural…

Tribeca Film Festival Celebrates NYC with Gabardine Flashers.

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Give him a break ladies, it’s cold out. To promote the upcoming Tribeca Film Festival, Ogilvy came up with a spot showing the fun you can have with the locals in NYC.

In An Absolute World, Earth Wouldn’t Need Help From Absolute.

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Please, this Earth Day, be kind to the planet, and please, when viewing this short, be kind.

Kozy Shack Launches Latin Product Line


NEW YORK (AdAge.com) — Despite the bad economy, new advertisers are still tapping the Hispanic market as a potential source for growth. Kozy Shack is introducing a Latin-themed product line called Kozy Shack la Tradicional in the ready-to-eat refrigerated-dessert maker's first foray into the Hispanic market.

Lacoste Red

Après Lacoste Future, nouvelle campagne pour Lacoste Red : des effets visuels en slow motion / bullet time, et une chorégraphie imaginée par Kris Moyes où mouvements ralentis, travellings 3D et morphing sur les vêtements donnent une vision surprenante de la collection.



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Site officiel Lacoste Red.

Un dispositif imaginé par l’agence Megalo(s) sur une bande son de Yuksek

My Blog 2009-04-21 17:16:55

Bargain Children’s Clothing offering a full line of family sleepwear including childrens, womens and mens pajamas.