Apr
21
Build a Foundation
Posted in: Uncategorized
A good exercise before developing website content is to build some brochure copy. Brochure copy should be pithy and direct, and the best websites boast the same traits. Remember, too much reading feels like homework and your audience won’t like that.
Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.
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