LONDON – The organisers of Comic Relief are looking for online media companies to donate banner space to the charity in a bid to recruit members of the public to take part in this year’s event.
É bem provável que vocês ainda não conheçam o MaskedDummies: a rede social da Ford na Espanha.
Ela existe há mais de dois anos, com o propósito de reunir o máximo de jovens entusiastas da marca, principalmente consumidores dos modelos Ka e Fiesta. Ao todo, hoje são mais de 65 mil membros.
Acontece que, nesta semana, a MaskDummies incluiu uma novidade um tanto quanto revolucionária, em sua plataforma.
Estou falando do KD Música: um catálogo com mais de 1,5 milhão de faixas de artistas nacionais e internacionais (em streaming).
Os membros (registrados no site) têm um bônus especial: eles podem criar as suas próprias playlists, bem ao estilo “Last FM” e “Deezer“, conhecidos sites de música “on demand”, na web.
Clique na imagem abaixo para ver como funciona o processo aos cadastrados:
Esta iniciativa se insere dentro da estratégia global “Feel the Difference” (Sinta a Diferença, em português), que tem a missão de tornar a marca Ford mais atrativa e moderna, desde o redesenho de seus carros até uma mudança na imagem da marca com ações alternativas ligadas às tendências do cotidiano dos consumidores jovens e adultos.
:: Fonte Toma Música
NEW YORK (AdAge.com) — Gargantuan promotional icons are nothing new to Times Square but few generate the curious mix of emotions triggered by a giant human colon. But there it was last week, a 20-foot-long inflatable organ beckoning consumers to enter and explore its diseased insides. It was all part of a colorectal cancer awareness campaign conducted by the Prevent Cancer Foundation and pharmaceutical giant Sanofi-Aventis.
BREAKING NEWS – Bauer Media is to close its men’s monthly magazine Arena after 22 years in circulation.
BREAKING NEWS – Bauer Media has suspended publication of its men’s monthly magazine Arena after 22 years in circulation.
Une brillante réalisation en Paper Art pour cette publicité du constructeur Fiat, décliné autour de 3 thèmes : Bureau, Maison et Rangements. Un travail de l’agence Leo Burnett en Argentine sur des photographies de Juan Mathe. Plus d’images dans la suite.
LONDON – BBC One’s genealogy show ‘Who Do You Think You Are?’, this week tracing ‘Auf Wiedersehen, Pet’ actor Kevin Whately’s ancestry, beat ITV1’s ‘Law & Order UK’ with 6m viewers, according to unofficial overnight figures.
LONDON – Havas, owner of Media Planning Group and Euro RSCG, has outperformed the market in 2008, part-fuelled by record increase in its media agencies, according to figures out yesterday.
In “Love Distance,” two lovers nearly two billion (?) millimeters apart race toward each other as a meter ticks off the amount of space left between them.
LONDON – The German agency Scholz & Friends has created a poster campaign for Becks Modelling Clay, featuring clay models of people from opposing religious and racial backgrounds living together in harmony.
LONDON – Outdoor media owner Streetbroadcast has gone into administration. However, staffing levels and contracts are not affected at this stage.
LONDON – The Newspaper Society is launching a competition to find the best young creative team in the UK.
LONDON – Digital outdoor six-sheets are twice as likely to be viewed as static six-sheets and are looked at for up to 60% longer, according to research by Kinetic on Titan Outdoor screens at London Bridge.
LONDON – Setanta and ITV are seeking to renegotiate the payment terms of their £425m rights deals with the Football Association, according to reports.
LONDON – Setanta and ITV are seeking to renegotiate the payment terms of their £425m rights deals with the Football Association, according to reports.
If this new Visa Go ad is any authority, America’s favourite check card wants you to take your kids to the (apparently CGI’ed-out!) aquarium. On a Tuesday.
(TrendHunter.com) She’s been accused of corrupting Miley Cyrus, but no one can say photographer Annie Leibovitz does not have a sense of humor.
In the new April 2009 issue of Vanity Fair, the iconic photographer parodies…
LONDON – “See me”, the national campaign that aims to end discrimination around mental ill-health, has appointed The Leith Agency to handle its marketing and communications account.
In “21st Birthday,” Trojan illustrates how nobody wants to get an STD with help from a girl who gets one for her birthday — and is pretty stoked about it, actually.
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