Need some help in coming up with an engaging piece of branded content? This piece of work from Penguin has just taken top honours at the SXSW conference in the US. And instead of satisfying themselves with one digital experience to sell a range of classic tales, it seems that have commissioned 6 authors to […]
 |
 |
| THE ORIGINAL? TBS sailing shoes – 2001 Source : French Art Directors Club Agency : devarrieuxvillaret (France) |
LESS ORIGINAL : Vitakraft “power food for birds” – 2008 Source : Cannes Lions Archive Agency : Publicis Frankfurt (Germany) |
| Une idée qui vole pas très haut, mais assez pour passer d’un pays à un autre… |
In this week's episode of Creativity's Top 5, Ikea and agency Nordpol create a lush and exotic world out of home furnishings; Tokyo's Tugboat and Georgia Max Coffee put ski-resort restroom users at the top of a ski jump; Topps and Total Immersion add a new dimension to baseball cards online; McCann Erickson, Madrid, and Coke bring together an infant and an centenarian to tear-jerking effect; and director Rupert Sanders and Droga5 elaborately project a couple's life for Puma.
NEW YORK (AdAge.com) — Univision Communications is scrapping its lavish annual TV upfront presentation this year. Instead, the biggest Spanish-language TV network will go on the road with senior Univision executives and talent to host smaller forums in five cities, kicking off in Chicago on April 1 and finishing up in New York on April 30.
Advertising Agency: TBWA/Chiat/Day, New York, United States
Executive Creative Director: Mark Figliulo
CD/Art Director: Rob Baird
ACD/Copywriter: Alisa Sengel Wixom
ACD/Art Director: Kris Wixom
Executive Producer of Media Arts: Matt Bijarchi
Director of Broadcast Production: Ozzie Spenningsby
Senior Agency Producer: Winslow Dennis
Production Company: Smuggler
Director: Randy Krallman
Executive Producer: Patrick Milling Smith, Brian Carmody, Lisa Rich, Allison Kunzman
Producer: Cory Berg
Director of Photography: Bryan Newman
Editorial Company: Cosmo Street
Editor: Lawrence Young
Executive Producer (Editorial): Amy Febinger
Telecine: Company 3
Advertising Agency: Scala JWT, Bucharest, Romania
Executive Creative Director: Mihai Cojocaru
Creative Catalyst: Angela Teodorescu
Art Director: Virgiliu Andone
Photographers: Andrei Orcula, Virgiliu Andone
Copywriter: Andreea Dragomir
Jon Stewart, in introducing his recent "Old Man Stewart Shakes His Fist At…" segment, recently declared of Twitter, "I have no idea how it works." But chances are you do, dear reader. Because stories about Twitter — its reach, its influence, its potential revenue model — invariably float to the top of the "most read" chart here at AdAge.com. So I'm not worried at all about how you'll do on this special Twitter edition of Media Guy's Media Studies Pop Quiz!
“Don’t let them get comfortable”
Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Director: Peter Moyse
Associate Creative Director: Firas Medrows
Art Director/Copywriter: Firas Medrows, Peter Moyse
Photographer: Tejal Patni
Illustrator: Firas Medrows, Nabil Kamara
“The 1×1 from McDonald’s.”
Advert for the 1×1 McDonald’s products which cost only 1 Euro, each.
Advertising Agency: Heye & Partner GmbH, Munich, Germany
Creative Director: Jan Okusluk, Oliver Diehr
Art Director: Volker Heuer
Copywriter: Volker Heuer
Photographer: Mathias Remmling
Recent numbers from emarketer.com shows huge growth in online coupon redemption in the US last year. 13% of online coupons were redeemed in 2008, versus only a 1% redemption rate for print coupons.
R
Online coupons still have a long way to go versus their more traditional counterpart, they currently represent only 1% of the 2.6 billion coupons offered annually in […]
“An impossible attempt to cut along the dotted line. Rolling Stone”
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Federico Pepe
Copywriter: Stefania Siani
Photographer: Federico Pepe, Francesco Caruso
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Francesco Fallisi
Copywriter: Francesco Emiliani
Photographer: Giovanni Santarelli D’Angelo
This calendar tells twelve true stories about Harleys and their special owners.
They are special because they are the ladies of Milan Chapter Motoclub.
And, over all, they are not professional models. Month after month, we get in touch with words, personal thoughts and colours of these relationships.
All the proceeds will go to the Hospital Buzzi of Milan in order to finance renovation plans.
Headline and copy text (translation):
FEBRUARY -> If I have changed my hairstyle? People that don’t ruffle up their life are boring.
MARCH -> The prince-charmings are afraid of the frogs and the frogs are afraid of the prince-charmings. Thank God for the princesses.
DECEMBER -> I always tell myself before going out with her: the best thing to wear is what I feel.
“Volkswagen Crafter at only € 15.200. Unfortunately the word has already spread.”
Advertising Agency: DDB, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Alessandro Campani
Copywriter: Stefano Guidi
Photographer: Corbis
Post production: Pixelway
The fact that Land Rover makes a range of outdoor clothing and camping gear is relatively unknown. They wanted to create awareness and generate interest in their new collection of equipment and apparel.
Advertising Agency: Y&R, Dubai, UAE
Executive Creative Director: Shahir Ahmed
Creative Director: Komal Bedi Sohal
Photographer: Tejal Patni
Illustrator: Jomy Varghese
Advertising Agency: JWT, Frankfurt, Germany
Creative Director / Copywriter: Oliver Kessler
Art Director: Ralf Richter
Illustrator: Benjamin von Eckartsberg
 |
 |
| THE ORIGINAL? Meetic dating service – 2005 Source : Student Work – Gobelins School Photographer : Marc Da Cunha Lopes (France) |
LESS ORIGINAL : Absolut Vodka “the perfect man” – 2008 Source : Luerzer’s International Archive 6-2008 Photographer : Vincent Dixon, Agency : TBWA Map (France) |
| Une idée récupérée “en kit” dans un doss de photographe et refaite quasi telle qu’elle? Le dossier de Marc Da Cunha Lopes ayant tourné dans toutes les grandes agences parisiennes difficile de plaider la coïncidence… et ne parlons même pas du fait qu’on dirait une annonce Playstation. |
Remember Dennis Liu, the guy who made this video?
Well, he just wrote to tell us he had been contacted by Microsoft to do a spot for Microsoft Office software for Mac. Here’s the amazing result. I totally love it!
“It wasn’t a huge budget or a ton of people working on it, but we all wanted to make something cool and artistic using Microsoft Office software 2008. We’ve been cranking away at this thing for months. So here it is! A short film made entirely with Microsoft Office for Mac.”
LONDON – Coca-Cola Great Britain (CCGB) is switching off its ‘Coca-Cola’ sign at London’s Piccadilly Circus for only the third time since World War II to support WWF’s Earth Hour.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
