Une superbe réalisation de l’agence Wieden+Kennedy avec cette publicité Coca-Cola dévoilée à l’occasion du Superbowl hier. La musique utilisée provient du conte “Pierre et le Loup”. Un impressionnant sens du détail et de la créativité, rappellant le spot Hapiness Factory de 2006.
Dans le même esprit : Coca vs Pepsi Ads
Advertising Agency: Glucose, Karachi, Pakistan
Creatives: Ali Mumtaz, Sakib Afridi
Photographer: Philip Habib
It’s a common belief the friday the 13th is a good day for bad things to happen. It turns out, it’s also a good day to advertise insurance.
Using the old cliché of a flower pot accidentally falling on your car, they turned to the streets to create something memorable. On the morning of friday the 13th, people woke up to find rows of broken flower pots strewn across the city sidewalks. As they look closer, they saw small, well branded signs that read: “Today is friday the 13th. Are you well insured? Zurich. Because change happens.”
In addition to the signs, they created branded flower labels that doubled as vouchers. Each voucher was good for a complimentary consultation with a Zurich insurance expert waiting in the Zurich agency just 100 meters away.
Agency: Publicis Zurich, Switzerland.
Client: Clive Temple
Agency: The Classic Partnership Advertising, Dubai, UAE
Creative Director: Alok Gadkar, Anand Tahilramani
Art Director: Sameer Ketkar, Alok Gadkar
Copywriter: Anand Tahilramani
Retoucher: Devraj Shriyan
Copy: For bird watching tours call 050 6566036 and ask for Clive Temple
Como eu tinha falado antes (aqui), o portal de vídeos da NBC, Hulu, tinha como objetivo revelar o seu verdadeiro segredo em um comercial de 1′ no Superbowl. A agência Crispin Porter + Bogusky convidou o “tv star” Alec Balwin para ser o garoto-propaganda. E ele afirma, além do “Anytime. Anywhere. For Free“, que o Hulu tem um plano para destruir o mundo.
Bom, sabemos que não vai ser fácil para as grandes empresas de mídia concorrerem com um produto que oferece conteúdo novo e on demand (gratuitamente). Por isso, a assinatura que se segue: “An evil plot to destroy the world. Enjoy“, fecha o comercial. Assista na seqüência:
NEW YORK (AdAge.com) — Barter is back. As the economic downturn deepens, marketers are looking for ways to stretch their advertising dollars, and Mediabrands sees opportunity. The Interpublic Group of Cos. media agency is expanding its barter practice today, rebranding Magna Global Trading as Orion Trading and opening five new international offices in Australia, Brazil, Germany, Mexico and Spain.
Retour des podcasts nouvelle version sur Fubiz. Des nouveaux visuels, et toujours la carte blanche de Diese chaque mois. Voici le 41ème numéro du Fubiz Broadcast, désormais disponible en ligne en streaming et téléchargement.
Playlist FB41 – A emporter ici
Sélectionné par Diese. Durée Totale : 36:55
Abonnez-vous au podcast avec le flux rss Fubiz Broadcast.
Banish ideas that depend exclusively on significant media buys. Advertising may be part of the mix, but consider all the valuable activities that don't come with a big sticker price. Companies with the smallest budgets can create as powerful a presence as those companies spending millions more dollars.
(TrendHunter.com) “A thief cannot burglarize a room he can’t find,” is the old saying, and it’s hard to argue with that logic. Creative Home Engineering is a company that specializes in designing and installing hidden doors…
LONDON – Virgin Media is expanding its VoD service with the launch of an area providing Sci-fi & Fantasy programming.
LONDON – Sony Computer Entertainment Europe is reviewing its media planning and buying duties across Europe and other selected countries, including its £8.5m UK account.
– TIME’s Super Bowl best and worst. If that feels a little constricting, see what the Twittersphere thought.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
