Hasta La Creative!

One of the best alternatives today is to go into business. If you want to survive, looking for a revenue-generating alternative seems to be the way to go and Sams Club is all but willing to help out. Sam’s Club today reiterated its continued commitment to women entrepreneurs and small business by underwriting the first 625 women entrepreneurs in the Make Mine a Million $ Business RACE, in part through a donation from the Wal-Mart Foundation for $580,000.

The Make Mine a Million $ Business RACE is a year-long business growth marathon to inspire thousands of women entrepreneurs across the country to hit their revenue goals and provide them with business coaching and expert advice, innovative online business growth resources, access to new markets, and a supportive community of peers.

(Source) WalMart

Expectant mothers can look forward to better fashionable wear as Due Maternity has announced the Maternity Fashion by Due. Offering expectant mothers stylish and elegant designs, Due Maternity sells active, casual and dressy clothing as well as nursing accessories, diaper bags, skin care and even baby clothes and baby gifts.

“We are thrilled to launch our own collection from Designed by Due, which is our signature in-house label,” said Shannon DiPadova, co-founder, Due Maternity. “Today’s expectant moms have more choices than ever before when it comes to maternity fashions. At Due, we celebrate pregnancy as a very special time in a woman’s life and we’re excited to be part of this movement both as a purveyor of high-end maternity wear and now, as a designer.”

The Designed by Due collection features everyday apparel such as comfortable tunic tees, feminine and flattering baby doll and peasant tops, and indispensible yoga pants and leggings. Professional wardrobes get a modern update with tailored pants, pencil skirts, wrap tops and dresses and gowns that work well into the evening. Stylish women who reject the frumpy maternity wear of yesteryear will delight in these smart, sassy and sexy choices.

(Source) Webwire

(TrendHunter.com) ‘Fat Jessica Simpson’ queries have the media world delivering unflattering photos to fans hungry for images that back these accusations. At the same time, a huge wave of celebrity supporters are speaking…

NEW YORK (AdAge.com) — The savviest marketer in Super Bowl XLIII? Kudos to the likes of Anheuser-Busch, PepsiCo and Cash4Gold, but the one marketer that managed to wring the most out of the night was the broadcaster of the event, NBC.

Get it while it lasts: The multi-artist collaboration Coke put together for the new "Open Happiness" campaign has finally leaked to YouTube.

NEW YORK (AdAge.com) — Will the advertisers of Super Bowl XLIII be happy in the knowledge that they paid more for less? NBC said it sold out its entire available ad inventory on the Super Bowl last night, notching $206 million, up from $186.3 million sold by News Corp.'s Fox for the 2008 game, according to TNS Media Intelligence. But ratings were down from last year's record-setting telecast on Fox.

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Ad Agency: Y&R, Dubai, UAE
Executive Creative Director / Copywriter: Shahir Ahmed
Creative Director / Art Director: Komal Bedi Sohal

Via [Ads of the World]

Much like the "Pass" spot we wrote about, Pepsi is again using music to place itself in a historical context while simultaneously projecting itself into future. That's the idea, at least.

The U.K.'s ShopDirect Group will run Woolworths as an online-only retailer.

A while ago I wrote about the beer bags and now I found another nice example of Bagvertising.

Magic-i’s floating bags:

With the Beer bags I had some serious doubts about the way they would look in real life. I was sure that the optical illusion looked better in the pictures than the real bags would look. With these floating bags I don’t have any doubts about the way it looks in the streets. As far as I’m concerned this is a great campain. The only point of critisism I can think of is that these bags might not be friendly for the hands when there is a lot of weight in them.

Agency: Grey, Kuala Lumpur.