ITV drops ball by cutting to ads in Everton-Liverpool game

LONDON – ITV committed a football howler last night when it missed the only goal of Everton’s FA Cup win against Liverpool by cutting away from the action to show an ad break amid ‘technical problems’.

Christians respond to atheists with pro-God campaigns

LONDON – A number of Christian groups have responded to last month’s bus sides by an atheist group declaring “There is probably no God” by launching their own counter campaigns.

Google’s mobile phone tracking service under fire from privacy critics

LONDON – Privacy critics are panning Google’s new Latitude application, which allows users to track friends via GPS on their mobile phones, saying the application could be abused by suspicious partners and paedophiles.

Confused.com calls £25m media review

LONDON – Confused.com, the insurance price comparison service, is reviewing its £25 million media planning and buying account.

COI moots merger of creative agency rosters

LONDON – COI is considering merging its ad agency roster with its digital and direct rosters to create a single roster of agencies to execute campaigns across its £338 million marketing spend.

Silburn mulls offer of ECD role at TBWA

LONDON – Paul Silburn, the joint exe-cutive creative director at Saatchi & Saatchi, is considering a return to TBWA\London as its executive creative director.

Sky hires Mother for branding brief

LONDON – Sky has added Mother to its £104 million ad agency roster with a brief to work on a long-term brand development project.

Rivals slam C4’s sales plans

LONDON – Commercial broadcasters have hit out at Channel 4 for pitching for contracts to sell space for other TV companies.

Traditional TV ad revenue drops

LONDON – TV revenues are expected to fall by close to one-fifth during the first quarter of the year as advertisers tighten their belts.

Ad industry blasts Kangaroo decision

LONDON – The decision by the Competition Commission to block Project Kangaroo, the proposed online TV venture between ITV, Channel 4 and BBC Worldwide, has been criticised by the ad industry.

A quick guide to speaking CEO lingo for 09

This post summarises an article from the Financial Review Jan 09 in which 34 Australian CEO’s are interviewed regarding their approach to the trying economic and business conditions ahead.

Getting Freaky With Yourself – Lanvin SS 09 Ads Make Self-Loving Look Fashionable (GALLERY)

(TrendHunter.com) Beyonce did it a while back in a Giant magazine editorial, and now the Lanvin Spring/Summer 09 ad campaign shows us that there’s nothing wrong with loving up your own image in a mirror.

In the ads, photographer…

Social Media Networks and their Strategy for India!

Digital Marketer from Google, Bharti Airtel and Zdnetindia.com; Saurabh Pandey is a technology and media enthusiast. Saurabh runs his own blog at http://www.atomthought.com and is currently writing a book: ‘Social Media Marketing-Illustrated and Actionable Steps for Digital Marketers’.

Saurabh Pandey

Why are we on Linked-In but not on Apnacircle or brijj?
I guess it’s not just one single ‘thing’ but a mix of many factors that influence us to join a specific social media site.
In a nutshell, and in a more organised lingo, we choose to be on a social networking site largely because of:

  1. Presence of Opinion Leaders
  2. Presence of a large no. of Our Type of people,
  3. Opportunity to Collaborate and Co-create or achieve an objective   and
  4. Tools to collaborate and co-create efficiently and effectively

Once we are comfortable with the above we then slowly create our own network, and reputation within that Social Platform.
Now, creating a network and reputation takes time and effort. Remember how much time it took you to reach that 500 contacts landmark in LinkedIn?
That’s precisely why anyone would think twice before just latching on to just another social network. This makes things really difficult for any new entrant. And that’s why it’s important to be either the ‘first’ or the most ‘disruptive’ in order to win members.
So, what happens now in India? Now that there are already so many of Social Networks, how does a new Social Platform survive?
Needless to say Indian Social Networks have largely been ‘followers’ and have failed to create need driven technological innovation or disruption. This is sadly true in most of the internet verticals.
Anyways broadly I have always maintained that Social Networks should excel at making the conversations among users most efficient-through the use of tools, technology, applications and co-creation opportunities. There is still a gap here, and there is still an opportunity here!
We shall understand the above in slightly greater detail as we move further.

So what’s the story of Big Adda and Ibibo?
(more…)

New Article Marketing Strategies Revealed

submissionsArticle marketing has become increasingly popular as far as online marketing and soliciting of back links are concerned. Apparently ArticleProductions will improve on this with the announcement of brand new tools and technologies on the article marketing industry.

Article Productions has introduced a suite of tools to help article writers, authors, and article marketers take full advantage of the recent article industry changes and increased popularity that article marketing has recently seen. These new technologies are designed to increase exposure, alongside raising awareness of article marketers websites and blogs.

Recent developed tools as Creation Mode Technology, which is an exclusive feature that will allow users to create articles with full html ability, create article sales pages, output articles in pdf format, and create informational products that can be downloaded and sold, all from within the members area.

(Source) Web Wire

Doodle for Google

whatiwish

What is a Doodle? Well it is Google’s way of saying “design me a logo” contest, opened to all K12 students inspired by the theme “What I Wish for the World”. Doodle designs will be adjudged based on artistic merit, creativity, representation of the theme, and other criteria. The grand prize winner will then be selected by Google and announced at an event hosted in New York City on May 20, 2009. The doodle will be featured on the Google homepage the following day.

The winning student’s doodle will be displayed on the Google homepage on May 21, 2009. The champion “doodler” will also receive a $15,000 college scholarship and a $25,000 technology grant for his/her school. This year’s competition also includes a $10,000 award to recognize the school district with the greatest quality participation.

So for students, if you got what it takes to come up with a snazzy design, this is something you don’t want to miss.

Teachers can register their class online here.Registration closes on March 17 and all entries must be postmarked by March 31.

(Source) Web Wire

Google Takes Social Networking on the Road

Google announced Wednesday yet another addition, called Latitude, to its mobile maps service. Latitude enables you to share your location with your friends, and see where your friends are (or at least where they want you to "think" they are).

Wake Up Temacans

Wake up Temacans. If you don’t act now your great-grandparents are going to rise from the dead and pull your feet at night.”

So says Alfonso, a man in his 70s who was born in Temacapulín, a tiny village in the highlands of Jalisco, Mexico. Lovingly called Temaca by its residents, the village is sheltered by a remarkable system of hills and ravines, which protect it from the region’s harsh weather. The yearly episodes of frost and hail that devastate neighboring harvests leave Temacan crops untouched. The locals say this is because of the good grace of the Virgin of the Remedies, their town patron, and the Cristo de la Peñita, a local rock formation that resembles Christ on the cross. Religion is at the center of peoples’ lives. Faith keeps them going above all else.

To the outside world the Temacan way of life may seem underdeveloped. The village doesn’t have paved roads, a supermarket, a movie theater, a drug store, a gas station or even cell phone reception. But Temacans do have spacious homes, patches of land to grow their own vegetables and corn, a school, a sporting field, a 250-year-old basilica and perhaps the cleanest tree-lined cobblestone streets in Mexico. The Rio Verde borders the town, providing families with an idyllic place to swim and fish.

This proximity to the river has made the utopian village a target.

If the National Water Commission (NWC) and the federal and state governments have their way, Temaca will no longer exist in 2013. It will be flooded, creating a reservoir to transfer water to the neighboring state of Guanajuato. The reservoir has been in the works for years, but it was only revealed in 2007 that three towns would be flooded: Acasico, Palamarejo and Temaca. The government initially told the residents that if the majority of them agreed to it, they would be relocated and compensated for their homes and property. When the townspeople said no, the government’s tone changed. They said that if the people did not go willingly, their land and homes would be expropriated and they would receive nothing. In Acasico and Palmarejo, fear turned into submission and most people agreed to leave. Temaca, however, is a different story.

The town’s opposition to the reservoir first became visible on its walls. A couple of years ago graffiti was foreign to Temaca, but suddenly the phrase, “no a la presa,” (no to the dam) appeared on every street corner and lamppost. Soon complicated signs were designed, printed and posted on every surface. Religious images appeared alongside with defiant messages, reflecting the Temacans’ strong belief that a higher power accompanies their fight.

We feel a grief so deep it is like constantly mourning a loved one,” says Isaura, one of the town matriarchs. She is 90 years old and doesn’t like to drive, but she got in her truck and went to eight neighboring towns to ask their mayors to sign a petition in opposition to the reservoir. She was successful in every instance. Isaura also filed the first successful appeal against the reservoir on the grounds of unconstitutionality. While her win is no guarantee, it will delay the building process. Attorneys working pro bono on the case plan to file 500 appeals, one for each Temacan.

The Temacans’ concern goes far beyond their individual homes; they see a heritage that needs to be preserved. The idea of flooding their basilica and their revered Christon the rock is nothing short of sacrilege. They are trying to get both declared National Cultural Heritage sites, which would offer them some legal protection. Archeologists have also found vestiges of human settlements in Temaca dating back to the 6th century and the villagers are trying to get support from universities to stop the loss of valuable historic artifacts.

Women are at the forefront of the fight. They spend the night before each protest preparing meals to share the next day. Every time government prospectors come to town to measure homes and calculate their value, a group of widows quietly lets the air out of their tires and writes “go away” on their windshields. Martha, a young mother of three, has simple reasons for wanting to save her town, “If I’m here in Temaca and I have no money, I can go to the store and get a kilo of tortillas on credit and my children will be fed. If I have to move to the city and go through difficult times, nobody will help me out.” She understands that by flooding their town the government will not only be taking away their property but their community and safety net – things that take generations to build and may prove irrevocable.

Reservoirs and dams are the largest public works projects in Mexico. What is really at stake for the government is not the lives of over one thousand people but access to the 800 million dollars allocated for the construction of the reservoir that would flood Temaca.

Far from resigning themselves to a devastating fate, Temacans continue to believe in their village and they show it by investing in the upkeep of their homes, opening new businesses and trying to attract tourists and weekend residents. The more threats they receive, the more encouraged they feel. The town with no internet access now has two websites to inform people of their impending annihilation. Young Temacan men who had been living in bigger cities for many years have come back to the town to join their families in the struggle. One of them, Gabriel, comfortingly tells his mother, “Don’t forget we have a plan Z. We will build a dike around the town if we have to.” Faith, hope and this unbreakable spirit just might save Temacans from the water.

  

Monica Lopez is the Editor-in-Chief of Mexico Design magazine.

  

Search Engines Strategy Hosted in New York

sesmag_chi08_cover75If you are among the people aching to find out the best SEO practice today then this is the event for you. With a gathering of the SEO greats and unbeatable events for search engine marketing and optimization in one event, SES will be holding this event on March 23-27.

Search Engine Strategies is an important series of worldwide conference and expo events designed to inform attendees about search engine marketing (SEM), search engine optimization (SEO) and online advertising strategies and tactics.

The impressive roster of speakers includes renowned experts from a huge sphere of Internet marketing fields as well as sales representatives from major online players like Napster. Speakers include Amanda Watlington, Kristopher Jones and Cindy Krum. The event is organized and hosted by world-renowned search authority Kevin Ryan.

So if you are aching for better online marketing strategies, don’t miss out this event in New York.

(Source) Web Wire

Photoshop Illustrator Magnetic

Dans le même esprit que l’opération Photoshop Adbusting, une idée décoration intéressante par la boutique en ligne Meninos. Une série de magnets reproduisant les palettes graphiques et boutons des logiciels Photoshop et Illustrator. Images à découvrir dans la suite.

illustrator


illustrator1

illustrator3

illustrator2

Boutique en ligne.

Urgent need for fresh creative air / Cul à Cul

wc2006 wc2008
THE ORIGINAL?
Samouss Toilet Freshner “lavender freshness” – 2006
Source : Cannes Lions Archive
Agency : DDB Brussels (Belgium)
LESS ORIGINAL :
Bref WC Gel with Lavender – 2008
Source : Luerzer’s International Archive 06-2008
Agency : TBWA\Merlin Bucarest (Romania)
Dans ces deux images un homme se soulage dans un champ de lavande… une idée pas si fraîche que ça.