(TrendHunter.com) It’s about time someone updated Benjamin Franklin’s “Poor Richard’s Almanack” with some updated words of wisdom, and Nikki Farquharson has proven she’s up to the task with “65 Modern Proverbs.”
With witticisms…
OfficeMax’s new billboards introduce a private label office organization product line created in partnership with de-clutter expert, Peter Walsh. The new line will be available in OfficeMax retail stores in spring 2009. Billboards are part of OfficeMax’s 2009 marketing campaign to target females with affordable, stylish private label products that help professionals get organized, do their jobs better and have fun doing it.
Title: “Get Organized with Peter Walsh”
Agency: OfficeMax in-house brand team
Location: 15 billboards in top markets including Chicago, Phoenix, Los Angeles and Denver
Dates: January 1 through March 1, 2009
Creative Credits:
Mark Andeer (Executive Creative Director)
Joshua Peterson (Creative Director)
Dwight Darling (Designer)
Mark Manzo (Head of Copy)
Other: Ad agency, The Escape Pod, contracted the production of the 3D birds featured at the top of the billboards with Atomic Props, St. Paul Minnesota.
(TrendHunter.com) Chris Scarborough is an artist who blends photography and portraiture with manga-inspired digital retouching. The giant eyes and exaggerated features that are the hallmarks of anime-inspired artwork are…
Advertising Agency: Bronx, Curitiba, Brazil
Creative Directors: Alexandre Silveira
Art Director: Keith Lauer
Copywriter: Fábio Duarte
As if their initial round of job layoffs and cost cutting measures were not enough, Japan car manufacturer Toyota has even pushed itself more as far as its North America channel is concerned. The new actions are consistent with the company’s philosophy of making every effort to protect jobs during the sales downturn.
“We’ve taken responsible, step-by-step actions to address this issue in recent months, and we hope the new measures will help us adjust while protecting jobs,” said Jim Wiseman, vice president of external affairs for Toyota Motor Engineering & Manufacturing North America (TEMA). “This philosophy of shared sacrifice is the best approach for us, and hopefully will make us a stronger company in the long term.”
The additional steps were the following:
(Source) Press
For the hardcore gamers in the crowd, BioWare, a division of Electronic Arts has announced the highly anticipated details of all six Origin Stories featured in the upcoming dark, heroic fantasy Dragon Age™: Origins. Each Origin Story starts the player off with a unique series of locations, characters and events that establish their motivations and lay the groundwork for the adventure to come.
With each Origin Story boasting several hours of unique game play, as well as challenging strategic combat and exploration, these 6 distinct preludes make Dragon Age: Origins the first BioWare game to offer not only multiple endings, but also multiple beginnings.
Dragon Age: Origins offers an immersive, beautiful and often threatening world in which the player will live out a fantasy of epic proportions. With six unique paths to choose from, the choice of Origin Story will be the first of many important decisions players will face in Dragon Age: Origins.
(Source) Press
If you happen to be a sucker for online fantasy manager games today, you may be rewarded lucratively if you use your lucky stars and manage online properly. You can win as much as $100 Million if you pick a “perfect bracket” during the annual men’s college hoops tournament in March.
To enter the free contest, basketball fans can visit any website that has the official Game of the Century logo. To play, simply fill out the bracket of the 64 teams competing in the 2009 Men’s Division I college basketball championship. The person who correctly picks all of the winners—with a perfect bracket—will win the $100 million ultimate prize.
In addition to the $100 million ultimate prize, PickManager.com is giving away many other prizes beginning the week of February 9, 2009. There are eight La-Z-Boy recliners up for grabs, one per week. Participants can qualify for the weekly random drawing by answering poll questions and selecting one out of four recliners to win if chosen. The grand prize is an extravagant sports den, featuring Lay-Z-Boy seating, a flat screen TV and a surround sound stereo system. It will be awarded to the person with the highest-scoring, “non-perfect” bracket.
(Source) Press
There is a new attraction in Disney World and it is something quite familiar to all. American Idol is show that most people follow on television and now you can get something better when you drop by the Walt Disney World Resort.
“The American Idol Experience” will capture the energy and excitement of the TV series and global phenomenon, with guests at Disney’s Hollywood Studios auditioning to take the spotlight onstage, while fellow guests cheer them on from the audience and vote for their favorite singer.
The attraction, which has its grand opening Feb. 14, 2009, was developed by Walt Disney Imagineering in conjunction with FremantleMedia Enterprises and 19 Entertainment. It is based on American Idol – produced by 19 Entertainment and FremantleMedia North America – and is designed to immerse park guests in the authentic feel of a live television production.
(Source) Press
Jordan Brand, a division of Nike, made a $100,000 donation to the Make-A-Wish foundation. But that was not all. A sidelight was also granting the wish of a couple of teenagers to watch the upcoming NBA All-Star game in Phoenix.
Jordan Brand teamed up with the Make-A-Wish Foundation to grant two deserving teenagers their fondest wishes; the chance to attend the All-Star game and its weekend of festivities as well as meet Michael Jordan and All-Star Team Jordan athlete Chris Paul.
Jordan, the newly appointed Chief Wish Ambassador for the Make-A-Wish Foundation, enhanced the teens’ wishes with a surprise appearance during a special luncheon where Jordan Brand executives presented the Foundation with a check for $100,000.
“These kids are incredibly brave and their stories are beyond inspiring,” said Michael Jordan. “On behalf of the Jordan Brand, our Team Jordan athletes and myself, we’d like to thank the Make-A-Wish Foundation for providing us with the opportunity to make wishes come true for these amazing children and their supportive families.”
(Source) Press
Parthas, this Friday’s Font, created by Nabina Ghosh
LONDON – Beattie McGuinness Bungay, Albion and M&C Saatchi were among the top new-business performers last year, according to new figures from the AAR.
LONDON – HomeForm, the parent company of Moben Kitchens and Dolphin Bathrooms, is looking for an agency to handle its £15 million account.
LONDON – Visit Wales, the Welsh Assembly Government’s tourism body, has called a pitch for its £7.5 million advertising and direct marketing accounts through the AAR.
(TrendHunter.com) What a wonderful, fun and luxurious wall covering! The images in the gallery above are 3D porcelain wallpaper pieces in airplanes, crosses and droplets from Pirsc Studios in the Czech Republic.
Some…
Sol Sender from Mode explains the design process of the Obama campaign logo.
Google, Yahoo and Microsoft have coming together in rare agreement on a standard for identifying canonical links to reduce the impact of duplicate links through the introduction of a new HTML tag: <link>. This new <link> tag helps reduce duplicates by documenting the preferred URL form to access each page. Duplicates can come about for […]
NEW YORK (AdAge.com) — Diageo-backed vodka brand Ketel One is seeking a new creative agency, according to executives familiar with the matter.
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