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Advertising Agency: Leo Burnett, Jeddah, Saudi Arabia
Executive Creative Director: Said Francis
Art Director: Thierry Chehab
Copywriter: Mohammed Bahmishan
Illustrator: Fadi Kharma
Photographer: Steve Kozman
(TrendHunter.com) All eyes were on the Jason Wu Fall 2009 runway show in New York Fashion Week. After all, this is the 26 year-old designer who created Michelle Obama’s inaugural ball gown and the dress she wears on the…
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Ad Agency: Leo Burnett, Beirut, Lebanon
Creative Directors: Bechara Mouzannar, Ghida Younes
Art Directors: Areej Mahmoud, Yasmina Baz
Production House: Bent Image Lab
Director: Daniel Garcia
Via [AdsoftheWorld]
(TrendHunter.com) Life is different when you have your own private jet and a budget of a few millions for a shopping spree.
Photographer Gene Kiegel gives us a peek into this world of abundance and decadence with his…
Some people love Valentine’s Day. Some people hate it. Some brands pay hipster musicians to make Valentine’s Day messages that riff off their billboard campaign. Others don’t.
Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Bert Peulecke, Stefan Schulte
Creative Director: Dennis May
Art Director: Gabriel Mattar
Copywriter: Ricardo Wolff
Director: Nicholas Barker
(TrendHunter.com) Just in time for Valentine’s Day: Time crunched and wanna make sure you’re rip-roarin’ ready to go? Just try noshing on…. a banana.
The B6 vitamins release those all-important sex hormones, and the…
In Belgium there’s an unusual war going on between The Delhaize Group and Unilever. Delhaize, being one of the biggest chains of supermarkets in Belgium, refuses to take Unilever’s products into stock at the conditions Unilever provides to the supermarkets. Unilever reacted with buying ad-space in the Belgian newspapers to convince the consumers to switch to other supermarkets, where the Unilever products are still available. Banning Unilever from the shelves has a big impact on the shops because Unilever has a whole lot of leading brands under its umbrella. Brands that the Belgian consumers use on a daily basis: Axe/Lynx, Dove, Rexona, Cif, Sun, Lipton, Becel, Maïzena, Knorr, Bertolli, Calvé , Magnum, Solo, Omo, Sunlight and about 250 other brands. When the current stock runs out you won’t be able to find these products in the Delhaize supermarkets.
While the Belgian media is figuring out who is going to win this war, I think their asking the wrong questions. It’s not about who’s winning this war, it’s about who loses the least.
– Delhaize will lose customers because a lot of the consumers are loyal to the brands, especially when it’s about products you use every day to fulfill basic needs (hygiene, hunger, thirst, …) and we’re not talking about 1 brand but about +250 brands. People who have been eating Zwan sausages for many years want to keep eating Zwan sausages. For products like toothpaste, deodorant of laundry detergent you don’t switch easily when you’re satisfied. People who drink Lipton every day don’t feel like switching over to the Delhaize house brand. When it comes to products you use on a daily basis, you want to use a brand that you know, trust and that you’re satisfied of.
– Unilever will lose customers because some people are loyal to Delhaize, because of its good reputation of high quality and diversity. Or maybe they just shop at Delhaize because it’s closer than other stores. Delhaize offers other brands for all the products they’ve banned from the shelves and in the business of Fast Moving Consumer Goods people who aren’t loyal to the brands will take the chance to try another brand. Simply because it’s not a big risk, it’s not like your buying an expensive car that you hope to drive for 10 years. When you take the risk of switching brands and after you using it you notice that you don’t like it, you only lost a few coins and you can go back to the brand you were using before.
The last few years shopping at two different supermarkets every week has become common: people buy half a shopping cart at Delhaize or Carrefour and continue their spending at Colruyt, Lidl or Aldi supermarkets. I think this is going to become even more common if Delhaize continues to ban the +250 Unilever brands from their stores.
I’m quit curious on how this is going to evolve: which side is going to give in? Delhaize? Unilever? Neither?
I think it was a daring decision of Delhaize, whether it was a smart decision time will tell. One thing I’m sure of is that Unilever’s ads in the newspaper must have stung a bit. In these ads Unilever shows pictures of all their top products and brands and states that Delhaize shoppers can better switch over to other supermarkets if they want to keep buying their favorite brands.
(TrendHunter.com) Designer Sebastian Brajkovic took his inspiration for this furniture collection he calls ‘Lathe’ from a Photoshop tool that allows you to stretch out a single row of pixels in a digital image.
Brajkovic…
(TrendHunter.com) The new Calvin Klein Spring 2009 ad campaign takes the idea of outdoors to overdrive with extremely sunny and bright photography.
The ads were photographed by Mikael Jansson and feature models Gabriel…
Olha que legal o que a Nokia preparou para este Valentine’s Day. O britânicos mais tímidos na hora de revelar sua paixão, podem enviar uma mensagem anônima (e totalmente FREE) ao seu amado(a).
Para fazer isso, basta ele entrar no hotsite (www.nokiacupid.co.uk), selecionar uma mensagem entre quatro opções personalizadas, românticas e divertidas, já pré-disponíveis , colocar seus dados e o nome e número do receptor.
As mensagens foram salvas no site, e serão enviadas no dia de hoje (14 de fevereiro), data oficial do Valentine’s Day.
Apesar de ter que colocar seus nomes e telefones no site, foi garantido aos donos das mensagens que seus dados não serão revelados.
Ah, não faltou nem aquela pontinha de marketing. Ao entrar no site da promo, o visitante depara-se com uma imagem do novo Nokia 5800 (touchscreen), e um link para venda do produto no e-shop da Nokia.
It seems strangely fitting that Mandy Moore would become the future Mrs. Ryan Adams and a corporate shill for detergent in the same week.
For kids slowly being exposed to the Internet, here is a great site they can check out. Toy innovator Techno Source, and Mindspark Interactive Network, Inc., a wholly owned company of Internet powerhouse IAC, have partnered to create a new creativity Web site and line of affordable Internet-connected toys under the new Smiley Central Studio™ brand that will allow kids to express themselves with smileys.
The toys will unlock special content at SmileyCentralStudio.com, a free online art studio that allows kids to create, personalize and share their expressions in unprecedented ways.
The new web site and Smiley Central Studio toys will make their debut at the American International Toy Fair February 15-18 (booth #3149). Kids will be able to make and share their own unique smileys and experience the complete online art studio at SmileyCentralStudio.com beginning in June 2009.
In fall of 2009, kids will be able to collect their favorite Smiley Central Studio characters in the form of plush, collectibles and activity kits. Each of these will include a code to unlock premium content online and enhance the creative experience. Smiley Central Studio toys are appropriate for children ages 6 and up and will retail for under $10.
(Source) Press
For the many fans who have followed the National Lampoon comedy flicks, here is your chance to get the National Lampoon Live series. National Lampoon Records, a division of National Lampoon, Inc. (Pink Sheets:NLMP), the most widely recognized brand in comedy, today announced the release of four new Comedy CDs to be distributed digitally and at retailers worldwide. All part of the “National Lampoon Live” series, the four new titles: Un-Leashed, Un-Censored, Un-Scripted, and Un-Filtered, are hosted by Frank Caliendo (Mad TV), Rich Vos (Last Comic Standing) and Dat Phan (Family Guy).
National Lampoon previously announced the launch of its audio label, National Lampoon Records. This expands the company’s owned content library, and follows the company’s recent success in developing, producing, and distributing its own feature film library into all areas including theatrical, home entertainment, television, and digital markets.
(Source) Press
Disney Interactive Media introduced Disney XD, the online and mobile Web destination for the new Disney entertainment brand designed to appeal to kids and tween boys. An abundance of action-based games, full-length video and customizable community features populate the site focused heavily on themes of adventure, accomplishment, gaming, music and sports.
The dynamic gaming content on DisneyXD.com is the latest addition to Disney Online’s growing portfolio of casual game offerings, which include a unique mixture of original content and licensed games, designed for kids, tweens and their parents. The constantly evolving and relevant portfolio of high-quality, compelling casual games allow fans to more deeply engage and interact with their favorite Disney characters and shows.
The simultaneous rollout of the Disney XD channel on Feb. 13 will include a cross-platform on-air, online and mobile broadcast of the new original series, “Aaron Stone,” and will feature a special online challenge where players can earn points to unlock the “Aaron Stone” battle suit for their avatar’s wardrobe.
(Source) Press
Shazam to this day is an unfamiliar brand name but by carving 15 million users under its wing, wait for this leading mobile music discovery provider to really make some noise soon. Can you imagine getting that much users in just six months? That alone is an achievement!
Following its introduction seven years ago, Shazam’s success has been driven through its partnerships with many of the world’s leading carriers and handset manufacturers. In demonstration of this: Shazam, already deployed by 75 carriers across 60 countries, was recently voted as the Best App Ever for 20081 on the iPhone (downloadable from the Apple App Store), and was also one of the most popular applications on the day that the Android Market launched.
(Source) Press
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