Shazam and SoundHound Make Beautiful Phone Together at The Movies

In a move that will have avid moviegoers pulling their multicolored hair out at the root, one movie theater advertising company is now going to encourage people to turn their phones on when they sit down.

I know, right?

Musical discovery apps Shazam and SoundHound have partnered with National CineMedia and Screenvision (which merged with NCM earlier this year) to encourage the use of second screen advertising before the trailers begin. The goal is to allow movie advertisers to tie audio-recognition features into preshow promotions on consumers’ devices.

Just what you wanted.

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Shazam Peaks in Just Six Months

shazam_new_logoShazam to this day is an unfamiliar brand name but by carving 15 million users under its wing, wait for this leading mobile music discovery provider to really make some noise soon. Can you imagine getting that much users in just six months? That alone is an achievement!

Following its introduction seven years ago, Shazam’s success has been driven through its partnerships with many of the world’s leading carriers and handset manufacturers. In demonstration of this: Shazam, already deployed by 75 carriers across 60 countries, was recently voted as the Best App Ever for 20081 on the iPhone (downloadable from the Apple App Store), and was also one of the most popular applications on the day that the Android Market launched.

(Source) Press