Veronis Suhler Stevenson Revises Forecast Downward

NEW YORK (AdAge.com) — The roiling economy is reversing the fortunes of traditional media across the spectrum and has caused a leading forecaster to revise its initial outlook. A new report from private-equity firm Veronis Suhler Stevenson projects that overall spending on media will fall 0.4% in 2009, after an increase in 2008 of 2.3%. The company has revised its previous forecast, released in August, that called for 4.9% spending growth in 2009 and 5.4% growth in 2008.

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Advertising Agency: Tonic, Dubai, UAE
Creative Director: Vincent Raffray
Art Directors: Valerio Battagli
Copywriter: Dario De Albuquerque

Via [Tonic Dubai Blog]

Oscar-Night Ratings Improved, but Far From Golden


MINNEAPOLIS (AdAge.com) — With world cinema an increasingly important component of Hollywood's cultural and commercial model, it was Oscar's night to go global. But what the industry really wants to know is: Did it play in Peoria? The initial indication is it did, according to preliminary Nielsen fast-affiliate data. The awards show was up 13% in average total viewers vs. last year's show, with 36.3 million tuning in compared with the previous year, when the Oscars had its worst ratings performance.

Mother’s Multiple Personalities of Pot Usage, a ‘Watchmen’ Arcade Game, NannerPuss’ Denny’s Ditty and Other Work


In this week's episode of Creativity's Top 5, Mother, London, illustrates the multiple personalities of pot usage; director Steve Rogers introduces us to the magical waters from which James Boag makes its beer; Warner Bros. brings back some arcade nostalgia with an online "Watchmen" game; Boredom Films releases an extended ditty for Denny's Super Bowl icon NannerPuss; and the Purchase Brothers make the start of a sci-fi epic for $500.

TVC: The Mountain Dew train

Advertising Agency: Impact BBDO Dubai, UAE
Creative Directors: Mark Daniel Held, Grant McGrath
Agency Producer: Azza Aboual Magd
Production Company: Bandito Brothers
Directors: Scott Waugh, Mike “Mouse” McCoy
DP: Kevin Ward
EP: Jeff Rohrer
Producer: Peter Trucco
Colorist: Andrew Huebscher
Post/Effects: The Syndicate/Bandito Brothers Post
VFX/Inferno Artist(s): Brett Novak
EPs: Jonathan Stone, Jacob Rosenberg
Composer/Producer: Nathan Furst
Sound Design/Audio Post: Smart Post Sound

Smelling like copycat? / On se paye notre fiole?

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THE ORIGINAL?
Proefvrij – 2006
Claim : “Stop testing cosmetics
on animals”
Agency : Publicis (Netherlands)
LESS ORIGINAL :
NOAH against animal testing – 2008
Source : “Torture … pour l’industrie cosmétique” (in french on the poster)
Agency : Jung von Matt Hamburg (Germany)
On croit voir une idée mortelle, mais finalement ce n’est que du déjà-vu. Heureusement que Joe est là pour vous mettre au parfum!

The Importance of Becoming Good at Change


Getting good at change is becoming one of the most important competitive advantages for a company. What you need to understand is that companies don't change — people change. That said, if you can learn how to get good at change, you will be indispensable to your company.

Video Signages Go High Definition

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There is a new kind of advertising service today and it includes the use of HD video signages. express by .advancedMethod prides itself on being a new kind of digital signage system: one that is easy to use, easy to update and easy to access. express includes everything one needs in a system: all the hardware, all the software, industry-related templates, even “live” news feeds. express is designed to dramatically simplify the deployment of digital signage, whether that means to a single sign or a gigantic network.

The principle behind express is that anyone and everyone can be a designer. express gives one the tools they need to create professional content. Now, with the new video feature, one can take their design skills even further.

Video features traditionally offered in digital signage systems only give the option of uploading a finished clip onto a display system. express allows one to take the design process one step further and continue personalizing their material.

Once video is uploaded into express, one can add or remove text, photos and special effects on top of the clip. This gives the user the power to update material as often as they need without having to remove and re-upload video content.

(Source) Press

Digital Marketing: Is It Time to Forget Measurement?


If today, in February 2009, we started with a blank PowerPoint slide and asked the same question that was asked some 15 years ago — how do we sell ads against more established media — would we select the same strategy? I think the answer is no.

Optical Illusion Sportsvertising – Mammoth Mountain Ski Uses Bill(snow)boarding For Attention (GALLERY)

(TrendHunter.com) Those with their hands on the advertising budget in Mammoth Mountain, California, have discovered the marketing genius in 3D illusionary billboards. The faux half-pipe wall, complete with a suspended snowboarder…

Start-up Mines E-Commerce Data for Online Advertising

Online publishers and ad networks that use behavioral targeting techniques to target ads at likely consumers based on where they go or what they do on the web have a problem: Online behavior these days may have nothing to do with intent to buy anything.

Swiftcover Won’t Cover Future Iggy Pops


According to NME, Swiftcover will not cover musicians. Ironic given that Iggy Pop is the company's spokesperson.

Las Alamandas Resort Offers Stimulus Package for Moms

l70628_ext_01_eMoms can get stressed at times, regardless if they are working or the usual home mothers. And while they are not vocal about it, they too need stimulus packages if there is one. Thanks to Las Alamandas Resort, a stimulus package geared for moms has been announced.

Las Alamandas Resort today announced relief for Mothers in desperate need of rest and rejuvenation this Mother’s Day- Sunday, May 10, 2009.

Guests booking a stay of three nights or more over Mother’s Day weekend will receive an extra night free! Mothers will also receive a complimentary massage, free manicure/pedicure, complimentary American breakfast each morning, and a gift bag with organic soaps & candles.

Named “The Best Chance to Vacation Like a Hollywood Hotshot” by GQ Magazine, and “Top International Hideaway” by Andrew Harper, Las Alamandas offers the most secluded and relaxing retreat to be found anywhere in the world.

(Source) Press

When Personal and Corporate Web 2.0 Brands Collide


Earlier this year I gave a talk on something I believe is an emerging trend whether we like it or not: the idea of everyday people spending countless hours building and managing their reputations online. I made the comparison of this equity-generating behavior to that of brand building. Ordinary people having micro influence in this macro medium we call the internet.

Adrants Introduces the Adrants Creative Archive

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WTF? Please! Not another creative archive!

Peter Funch – Babel Tales

Un superbe travail de reconstruction d’images par l’artiste danois Peter Funch vivant à New-York. En effet, il a rassemblé plus de 20 clichés pris à différents moments de la journée afin de montrer que chacun de nous fait la même chose au même moment dans la rue.



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Diesel Sets the Going Rate for Punk Rock’s Flock

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Floyd Hayes, the guy who brought us twipple, drew our gaze to “punkvertising,” a description that immediately made us wince because we mistook it for Punk Marketing — a dire book promo that consisted primarily of a woman named Cleo, slowly disrobing.

More Proof that Ad Land is Shaun White’s Playground

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Red Bull’s partnered with Oakley to build a secret half-pipe behind Colorado’s Silverton Mountain — all so snowboarder Shaun White can have somewhere to train.

Pulling John, Pissing Ads, Weird PSAs, RevenueScience Becomes AudienceScience

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There’s been movies about boxing. There’s been movies about wrestling. Now there’s a movie about…wait for it…arm wrestling.

The Carnival of Ideas: Thought Candy for Creative Conspiracy Theorists

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YouTube’s given rise to more than its fare share of pro-bono talking heads, so it’s not often we watch any one “thought leader” video in full.