Feb
23
Oscar-Night Ratings Improved, but Far From Golden
Posted in: Uncategorized
MINNEAPOLIS (AdAge.com) — With world cinema an increasingly important component of Hollywood's cultural and commercial model, it was Oscar's night to go global. But what the industry really wants to know is: Did it play in Peoria? The initial indication is it did, according to preliminary Nielsen fast-affiliate data. The awards show was up 13% in average total viewers vs. last year's show, with 36.3 million tuning in compared with the previous year, when the Oscars had its worst ratings performance.
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