Feb
25
Marketing jobs at risk in Bhs and Arcadia head office merger
Posted in: UncategorizedLONDON – Retail magnate Sir Philip Green is planning to merge the head office functions of Bhs into the Arcadia group in an effort to reduce outgoings.
Feb
25
Parents Recall How Their Parents Talked — or Didn’t Talk — Drugs
Posted in: Uncategorized
The Partnership for a Drug-Free America enlisted Razorfish to help it talk to parents about talking to their kids about drugs, I guess because the Patsy angle didn’t go over so well.
Feb
25
Lou Mora Photography
Posted in: UncategorizedMise à jour du portfolio de ce photographe basé à San Diego en Californie, Lou Mora, qui a la particularité de prendre des clichés qui jouent beaucoup avec la lumière et les flous. Des photos sobres spécialisées dans les portraits et le lifestyle. Plus d’images dans la suite.
Feb
25
Entries open for IPC Magazine Planning Awards
Posted in: UncategorizedLONDON – The third IPC Magazine Planning Awards, in association with Media Week, is open for entries, with the ceremony scheduled for early May.
Feb
25
MTV redesigns UK website
Posted in: UncategorizedLONDON – MTV UK is launching the second phase in the development of its website.
Feb
25
NS&I to sponsor Royal Horticultural Society campaign
Posted in: UncategorizedLONDON – NS&I is to support the Royal Horticultural Society’s ‘Grow your own’ campaign for the second year running.
Feb
25
Sony Bravia: Zoetrope
Posted in: UncategorizedTo promote Sony’s new Motionflow Bravia TV, Fallon built the world’s largest zoetrope, a rotating series of static images viewed through small slits, which was officially verified by the Guinness Book of Records. The filming of the zoetrope took place last November in the town of Venaria, near Turin, Italy.
Advertising Agency: Fallon, London, London
Executive Creative Director: Richard Flintham
Creative Director: Graham Storey, Phil Cockrell
Agency Producer: Tracy Stokes
Production Company: RSA/Eponymous
Director: Vernie Yeung
Producer: Emma Cairns
Executive Producer: Matthew Fone
Director of Photography: Mattias Montero
Zoetrope Designer: Ben Scott
Feb
25
Hearst’s San Francisco Chronicle could become next US newspaper casualty
Posted in: UncategorizedSAN FRANCISCO – Hearst Corporation is considering closing its flagship San Francisco Chronicle, the city’s main newspaper, within weeks as it cuts jobs across the loss-making title and decides its future.
Feb
25
Flora Buttery ad taken off air
Posted in: UncategorizedLONDON – A TV ad claiming more people preferred Flora Buttery has been pulled after the ASA received 30 complaints challenging its statistical evidence.
Feb
25
ASA bans Magners TV ad
Posted in: UncategorizedLONDON – A TV ad for Magners Draught Cider has been axed following a complaint that it portrayed alcohol as a confidence booster and an aide in social situations.
Feb
25
Funglasses – Dior Homme Introduces Future Fashion With Funky Retro Mod Eyewear (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The model of these sunglasses are Dior Hommes Blow. Be careful when you Google search that term. For the Dior man secure in his fashionableness, this new collection will be available in a limited edition…
Feb
25
Felix Hellfire – Ketchup
Posted in: Uncategorized
Credits:
TITLE: Welding Mask
AGENCY: Demner, Merlicek & Bergmann
CREATIVE DIRECTOR: Tolga Büyükdoganay, Rosa Haider
ART DIRECTOR: Dominika Babski
COPYWRITER: Viktoria Farda
GRAPHIC DESIGNER: Karin Wedl
PHOTOGRAPHER: Staudingerstelzhammer
Feb
25
Serena Williams Selects Partner in Everyday Athletes Campaign
Posted in: Uncategorized
Tennis sensation Serena Williams in cooperation with Gatorade G2 selected the individual who will appear alongside Williams in the Everyday Athletes Campaign. And the lucky winner was no other than Serene Cuevas of San Diego.
Emceed by Access Hollywood host and upcoming Dancing with the Stars competitor, Nancy O’Dell, The G2 Everyday Athlete Search featured five semi-finalists — all named Serena — who traveled to the event from around the country to discuss their personal stories of how sports and exercise have helped them overcome a challenge or allowed them to reach and accomplish a significant, personal goal.
Cuevas will appear with Serena Williams in the national ad campaign beginning this spring that will help draw attention to the Gatorade brand’s broadened definition of what it means to be an athlete. If your body is moving, Gatorade considers you an athlete. In addition to Serena Williams, G2 is also unveiling three more “everyday athlete” ads, featuring the NBA’s Kevin Garnett, WNBA’s Candace Parker, and Gold Medal Beach Volleyball star Kerri Walsh with their “everyday athlete” counterparts. Others are invited to share their own “everyday athlete” stories at missionG.com, the new sports and entertainment portal for Gatorade.
(Source) Press
Feb
25
Hyundai and Audi Reap the Rewards of Advertising
Posted in: Uncategorized
After spending heavily on ads at the Academy Awards, Hyundai and Audi are sure to be happy about the result from their investment. Being among the notable list of advertisers in the spectacle viewed all over the world, Edmunds.com, the premier online resource for automotive information, has noted a significant boost in site traffic for Hyundai and Audi since the automakers’ advertising ran during the broadcast of the Academy Awards.
Since the broadcast, Hyundai pages have received 27 percent more visitors compared with the comparable period during the previous week, while Audi pages have received 26 percent more visitors.
Hyundai chose to advertise its Assurance Plus program on the Oscars, reportedly in order to reach a more upscale audience. Visitor behavior on Edmunds.com suggests that this decision was a success, since it earned Hyundai a greater share of traffic on the automotive Web site known for attracting a particularly affluent and well-educated audience.
Featured in the ads was the Hyundai Genesis; Edmunds.com site traffic to Genesis pages has since risen a remarkable 86 percent.
(Source) Press
Feb
25
Yahoo Launches New Ad Products
Posted in: Uncategorized
To help provide and aid businesses and potential advertisers properly in hitting their target audience, Yahoo has launched three new targeting products for brand and performance marketers.
“As the economy continues to put pressure on advertising budgets, marketers are looking for increased accountability for every dollar they spend. Yahoo!’s new targeting products significantly improve the ability for search and display advertisers to reach their target audience, providing increased efficiency and accountability,” said Michael Walrath, senior vice president, Advertising Marketplaces Group, Yahoo!. “Yahoo! remains incredibly well positioned to meet the growing advertiser demand for performance marketing offerings, and no other company can provide marketers with such scale and expertise across search and display advertising.”
The new products include:
(Source) Press
Feb
25
Parodying The Financial Crisis – Bianco Footwear Have a Stimulus Package of Their Own (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) While many businesses are looking forward for the stimulus package and its promised effect, others have alternative approaches to deal with the situation.
Danish brand, Bianco Footwear, has a brilliant…
Feb
25
Despite Pressure to Shed Search, Yahoo Ties It to Display
Posted in: UncategorizedORLANDO, Fla. (AdAge.com) — For the past year, Wall Street has clamored for Yahoo to do something about its search business, a distant No. 2 to Google. But Madison Avenue hasn't been so sure that's a good idea. And now Yahoo is working to bind its search business more tightly to its market-leading display-ad business.
Feb
25
Playboy UK
Posted in: Uncategorized
If you’ve ever been to a hard porn, soft porn, or even erotic website you’ve noticed that 3/4 of your screen fill up with naked babes, and the other 1/4 is just catchy colors and a whole bunch of become a member buttons (or so I’ve heard).
But Playboy, at least in its printed version has always been different. You really gotta give it to Hefner, if his empire is what it is it’s not just because of breasts and blond babes, it’s because he made it a glamorous serious magazine that just happened to show a few gorgeous naked ladies (ok, a bit more than a few).
Actually I’m a big Playboy magazine fan. I love the women, but I also love the magazine’s style. It’s actually a well built magazine, not only some cheesy booby shots with badly written articles in between.
Anyways, the point of this post is that Playboy UK has recently dropped a new version of their website and I simply love the new layout. Take out the fact that it is a Playboy website even. It’s a beautiful site, period. Bold serif titles, black and white, a very dynamic grid and… gorgeous babes!. Can’t be mad at that.
Big up to the whole website management crew behind it.
Feb
25
Fairy-Like Wrap Dresses – Natalie Portman Was Pretty in Pink in Rodarte at 2009 Oscars (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Natalie Portman gave a womanly twist to the saying ‘pretty in pink’ in her stunning Rodarte gown at the Oscars this weekend.
Natalie Portman’s complimentary makeup was done with Chanel cosmetics by Jeanine…
Feb
25
Price elasticity of iPhone applications
Posted in: UncategorizedTime for some economics (don’t all cheer at once, yes I’m talking to you lot at the back wearing tweed sport coats).
Using price elasticity of demand (PED) we can calculate the likelihood of change in demand for iPhone application downloads as a result of a change in price for that download. Why should we do […]
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