Serena Williams Selects Partner in Everyday Athletes Campaign
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Tennis sensation Serena Williams in cooperation with Gatorade G2 selected the individual who will appear alongside Williams in the Everyday Athletes Campaign. And the lucky winner was no other than Serene Cuevas of San Diego.
Emceed by Access Hollywood host and upcoming Dancing with the Stars competitor, Nancy O’Dell, The G2 Everyday Athlete Search featured five semi-finalists — all named Serena — who traveled to the event from around the country to discuss their personal stories of how sports and exercise have helped them overcome a challenge or allowed them to reach and accomplish a significant, personal goal.
Cuevas will appear with Serena Williams in the national ad campaign beginning this spring that will help draw attention to the Gatorade brand’s broadened definition of what it means to be an athlete. If your body is moving, Gatorade considers you an athlete. In addition to Serena Williams, G2 is also unveiling three more “everyday athlete” ads, featuring the NBA’s Kevin Garnett, WNBA’s Candace Parker, and Gold Medal Beach Volleyball star Kerri Walsh with their “everyday athlete” counterparts. Others are invited to share their own “everyday athlete” stories at missionG.com, the new sports and entertainment portal for Gatorade.
(Source) Press
