In 2055, yogurt lids will finally work.
Live to see it. Quit smoking.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Luiz Martins
Illustrator: Bruno Borges
Published: April 2008
In 2048, traffic will grind to a standstill. In 2049, the second layer will be opened.
Live to see it. Quit smoking.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Luiz Martins
Illustrator: Bruno Borges
Published: April 2008
In 2042, the temperature in big cities will increase by 8 degrees on average.
Live to see it. Quit smoking.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Luiz Martins
Illustrator: Bruno Borges
Published: April 2008
In 2066, Bin Laden will be caught.
Live to see it. Quit smoking.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Luiz Martins
Illustrator: Bruno Borges
Published: April 2008
Oh god. I just spent three quarters of my day licking myself. I just sit here, with a bowl of water, some toys and my urges – lonely one minute and satisfied the next. Such a wicked paradox. I need to get out. I need to meet people. But I’m happy this way. It feels good. So good. But my crotch shouldn’t define me. Was it the way I was raised? Did my dad bury his face in his crotch for hours on end? Not dad. I never smelt it on his breath. Well maybe once, but I can’t be sure that was crotch. The guy ate garbage like it was going out of style. But really, some pages are better left unturned. Am I the only one? I doubt it. That Rottweiler probably treats his nether regions like a buffet. Look at me. I’m justifying my lack of discipline by making up stories about other dogs I don’t even know. I need a drink. Then I need to lick my crotch. More like want. Is that selfish? Self-pleasuring myself for half a day? Screw it. I’m going in. If my owner could do it, he would. So it’s perfectly natural. Isn’t it? I need a distraction. That ball looks okay. Oh crap. I need something new. Something that doesn’t involve my crotch. It’s all I’ve got. My walker’s cool, but I can’t lick his crotch. It’s gonna take everything I’ve got to make it through the night. Just one night.
Advertising Agency: DDB Canada, Toronto, Canada
Creative Director: Andrew Simon
Art Director: Paul Riss
Copywriter: Matt Antonello
Illustrator: Rachel Riordan
Photographer: Frank Hoedl
Typography: Paul Riss, Rachel Riordan
Published: March 2008
Jesus. I can’t bare it. Why do I have to poop in public? Why can’t I have the same privacy my owner takes for granted? Man’s best friend my ass. Every day I’m forced to defecate in front of complete strangers. How’d my owner like that? I bet you he’d get stage fright for sure. He’s got no backbone. I mean, he’s the one picking up after me. I wouldn’t go near his crap with a ten-foot pole. I have to get over this. I just need time. Today’s not the day to deal with this. Tomorrow. What if Muffin’s there today? Sweet, sweet muffin. Will she still be interested after she sees me in the act? I mean, she’ll be there for the same reason, but we hardly know each other. It’ll be awkward for sure. I’ll just pretend I don’t see her.Maybe I’ll just hold it. It’s so cold out there. Doesn’t he care? I’m the one on all fours. I’m the one putting my reputation on the line, three times a day, every day. I’ll just have to face it. My life will always include public defecation. Why can’t I have a little tray like a cat? I could learn to use one.Why can’t I be one of those dogs that seem to love the spotlight? Is there such thing as a dog voyeur? Do they derive pleasure from pooping for an audience? Well, at least I’m not alone. But I won’t lie. Sometimes I feel like I am. Who am I?
Advertising Agency: DDB Canada, Toronto, Canada
Creative Director: Andrew Simon
Art Director: Paul Riss
Copywriter: Matt Antonello
Illustrator: Rachel Riordan
Photographer: Frank Hoedl
Typography: Paul Riss, Rachel Riordan
Published: March 2008
Should I sniff her butt? Will she mind if I sniff her butt? What will it say about me if I sniff his butt? Maybe I’m gay? Should I question sniffing butts so much? Do other dogs sniff as many butts as I do? How many butts have I sniffed this week? I’m guessing it’s a lot if I’m questioning it so much. I love sniffing butts. I need to sniff one right now. There aren’t any around. I have to get a hold of myself. Who am I kidding? I need a butt and I need it now. Now. Good god. Am I living a life that’s guided by butt sniffing? I am. My parent’s warned me. I didn’t listen. Like a cheap tramp. A whore. I’m a butt-sniffing whore. What if I tried to cut down? Nothing heavy. Just a few sniffs a day. I can do that. I know I can. I’ve done it before. But do I really want to? I mean, that’s what we do. We sniff butts. No one looks down on me for it. There was that guy who gave me a look while I was in mid-sniff. Who is he to judge me for sniffing a butt? Maybe I’m just being paranoid. I get like that when I haven’t sniffed a butt. I’ll stop cold turkey. But not now. The fever’s too strong. A wiff will get me through the night. Just one, heartfelt inhale of the poodle across the street and I’ll be satisfied. I love how she resists at first and then sticks it out with reckless abandon. What a slut. Wait. Why is she a slut? I’m the one going in there. That coy little look she gives me when she walks down the street. Oh, I’m sniffing that butt. Count on it.
Advertising Agency: DDB Canada, Toronto, Canada
Creative Director: Andrew Simon
Art Director: Paul Riss
Copywriter: Matt Antonello
Illustrator: Rachel Riordan
Photographer: Frank Hoedl
Typography: Paul Riss, Rachel Riordan
Published: March 2008
In celebration of the partnership between HSBC Bank and the Wimbledon tennis tournament, JWT London created this amazing “grass photographs†billboard using an innovative grass-growing process. The…
Maximum absorption.
Advertising Agency: GITAM BBDO, Tel Aviv, Israel
Creative Director: Guy Bar
Creative Supervisor: Danny Yaakobovic
Art Director: Igal Ezra
Copywriter: Matan Orian
Photographer: Yoram Ashaim
Published: July 2008
Advertising Agency: Euro RSCG São Paulo, Brazil
Advertising Agency :TBWA\YEHOSHUA Israel
CCO: Itai Herman
Creative Director: Edo Kariv
Art Director: Ziv Almong
Copywriter: Eliad Fridman
Accounts Supervisor:Erez Barkatz
Accounts Account Manager:Einat Dzigan
Aired: July 2008
Domino’s Pizza is trying to capitalize on the huge viral buzz of the new Batman movie, The Dark Knight, with a special pizza. The New Gotham City Pizza comes in a special Gotham City Pizza Box, and is…
This new guerrilla campaign for Battery Energy Drink uses urinals as a medium to promote the strength of the product. Trend Hunter has previously featured a similar campaign for Eisenbahn Strong Golden…
Lee Gomes of The Wall Street Journal explores a Harvard Business School professor’s challenge to Chris Anderson’s 2006 book The Long Tail.
The Long Tail theory holds that society is “increasingly shifting away from a focus on a relatively small number of ‘hits’ (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.” The reason involves the abundance of easy choice that the Web makes possible.
Gomes condenses the opposing view for his readers:
Anita Elberse, a marketing professor, looked at data for online video rentals and song purchases, and discovered that the patterns by which people shop online are essentially the same as the ones from offline. Not only do hits and blockbusters remain every bit as important online, but the evidence suggests that the Web is actually causing their role to grow, not shrink.
Elberse describes research showing that even in our cultural consumption we tend to be intensely social folks. We like experiencing the same things that other people are experiencing — and the mere fact that other people are experiencing and liking something makes us like it even more. Far from being cultural rugged individualists, most of us are only too happy to have others suggest to us what we’d like.
Interestingly, open-minded Anderson welcomes the challenge on his blog.
Sid Lee, an agency in Montreal and Amsterdam, has won duties on the Adidas Originals streetwear brand according to Ad Age.
As global creative agency for the Adidas Originals brand, the agency will be tasked with handling a variety of marketing duties including advertising, branding, retail design, and experiential and interactive communications.
Hermann Deininger, chief marketing officer of Adidas Sport Style, said, “Sid Lee rejects boundaries between disciplines and assembles multi-disciplinary teams to a groundbreaking extent. This holistic approach is what we need in order to connect with consumers in the ever-evolving post-advertising marketplace.”
For more information on Sid Lee, see the shop’s WOM blog at Conversational Capital.
Our challenge was to communicate the benefit of a PO Box without bad-mouthing street delivery.
Idea: A PO Box affords you the luxury of privacy that any other address can’t.
Agency: Saatchi & Saatchi SA
Creative Director: Rajesh Ranchod, Eric Frank
Copywriter:Gift Manganyi, Eve Sigalas
What I love about having a vested interest in companies on the share market is it makes it easy to follow. When I was a kid all the numbers and numbers in (brackets) didn’t mean anything. I had no idea how some shares were worth $25 and others 2c.
Which I why I find following the listed digital agencies in Australia so interesting. I can compare EBDIT’s, profile ratios and billings with the others and my own.
While the DOTCOM boom maybe over people are still forking out wads of cash and people are still losing money, CEO’s are being fired, companies liquidated, assets written off, profits not being met and much more.
It’s sad to say there hasn’t been a success case. There isn’t any shining light to say this is how it’s done. I’m basing my opinons purely off the share prices. Some companies may be running very well but for investors it’s been painful.
All this is happening while digital is in a boom with money pouring into the sector from the other mediums.
I first covered this in January of this year and maybe I should have gone on record as things have gone downwill for every major player.
Here’s where the shares were as of Jan 3, 2008. (approx)
SGN: STW COMMUNICATIONS: $2.38
HYO: Hyro: $0.18
BLU: Blue Freeway: $1.14
CQU: Commquest: $1.10
QXQ: Q Limited: $0.05
MCU: Mitchell Communication Group: $1.05
And this is where they are now. Just 6 months later in what was/is one of the biggest years in our industry.
SGN: STW COMMUNICATIONS: $1.47
HYO: Hyro: $0.046
BLU: Blue Freeway: $0.069
CQU: Commquest: $0.175
QXQ Q Limited: $0.015
MCU: Mitchell Communication Group: $0.55
Ouch! That’s a tough lesson for investors and for those companies that recently sold themselves. I hope you took the cash offer!
Here’s the slippery slope in graphical form.
In January I said you’d have been better off buying Apple shares. That was bad advice as shares have dropped from $199 – $170. Even with the Iphone!
Advertising Agency: Saatchi & Saatchi, Mumbai, India
Advertising Agency: Saatchi & Saatchi, Mumbai, India
Advertising Agency: Saatchi & Saatchi, Mumbai, India
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
