According to The New York Times, Unilever, which makes the margarine spread I Can’t Believe It’s Not Butter, has been running Spraychel Webisodes since 2005. Unilever’s digital media agency, Story Worldwide, created the Spraychel campaign.
LONDON – Trade body Internet Advertising Sales Houses (Iash) has launched an investigation following revelations of online ad misplacement on an obscene US-based site.
LONDON – Trinity Mirror has appointed Lloyd Embley as editor of The People, six months after he took over as acting editor following the departure of Mark Thomas.
LONDON – Ryanair’s latest commercial wheeze is to create advertising sites on its aircrafts’ cabin overhead luggage lockers. Fourth Edition, an Irish company specialising in niche, out-of-home ad opportunities, has developed the framing system, Aeropanel, that houses the ads.
LONDON – Bauer Radio is rolling out a £1.5m summer marketing campaign promoting its Kiss stations across London and the rest of the UK, starting this week.
LONDON – UKTV is positioning its new entertainment channel as a younger, more “high energy” version of its flagship pay-TV service Gold, as part of an overhaul of its entertainment portfolio.
LONDON – Avanti Screenmedia, the UK’s leading operator of digital screen networks, has struck a deal with Sky to show news content across all of its 35 shopping centres.
Burger King, Carl’s Jr/Hardees, and Pizza Hut. If you thought the candid camera concepts were going to stop at fast food brands, you were wrong. So very wrong. Mazda and VW are two more brands following up on the seemly “hot” trend for 2008. And, it’s only June. Who knows how many others we’ll see by the end of the year. 😉
LONDON – Wallace Sewell has unveiled two new textile designs for Transport for London and the London Transport Museum.
LONDON – Disney is promoting the release of ‘Prince Caspian’, the latest ‘Chronicles of Narnia’ movie, through an interactive ad campaign on digital TV service BT Vision.
LONDON – Homeware designer Cath Kidston is producing an eco-friendly re-usable bag range for Tesco to raise money for Marie Curie Cancer Care.
Advertising Agency: Ogilvy New Zealand
Executive Creative Director: Jeremy Taine
Art Directors / Copywriters: Tom Paine, Damon O’Leary, Basil Christensen
Advertising Agency : FFL Paris (Fred & Farid)
Executive Creative Director: Fred & Farid
Copywriters: Frederick Lung, Philippe Pinel
Art Directors: Frederick Lung, Philippe Pinel, Mike Zonnenberg, Jo Dubruque
Account Supervisors: Fred & Farid, Emmanuel Ferry, Brune Failliot
Advertiser’s Supervisor: Hugues Pietrini
TV Producers: Alexandra Marik-Chernet, Alexia Ducastel
Directors: Fred & Farid, Frederick Lung, Philippe Pinel
Editor: Yannis Rachid
Production Company: FFL Paris
Post Production: Medialab
Aired: April 2008
This is awesome!
Advertising Agency: FFL PARIS (Fred & Farid) France
Executive Creative Directors: Fred & Farid
Account Supervisors: Fred & Farid, Emmanuel Ferry, Brune Failliot
Advertiser’s Supervisors: Hugues Pietrini, Marie-Laure Trichard
Art Directors: Baptiste Clinet, Nicolas Lautier
Copywriters: Baptiste Clinet, Nicolas Lautier
Director: BN
Production Company: Guerrilleros / Thomas Molteau-Betrand
TV Producer: Robin Accard
Monteur / Editor: Yannis Rachid
Word on La Croisette in Cannes now says that Formans and Bodenfor’s MMS campaign for AMF pension (retirment savings) where you could mms a picture of yourself to a number, and within three minute syou’d get your picture sent back albeit aged s o that you appeared 70 years old.
They’ve actually done this before – two years ago but as they said to Resumé when the new campaign came out:
Back then we redid the photographs manually, which was very expensive and time consuming. The result was that we did it in a very small scale, and the campaign didn’t make such an impact. Now we’ve found a way to change the images digitally, so that everyone and anyone can see themselves at the age of 70 within three minutes.”
–Cecilia Rosendahl Lavén.
Ad agency: Forsman & Bodenfors
Leif Sorte och Andreas Engstrand project leaders, John Bergdahl Art Director, Jacob Nelson and Anna Qvennerstedt copywriters, Linda Hymér production, Lotta Dolling designer, Sophia Lindholm web producer, Anna Bergström and Magnus Kennhed agency producersr, Martin Cedergren web director
Production for web: Perfect Fools
Remember those Choose Your Own Adventure books that pretty much let you decide whether you’d die two, or twenty, pages into the story?
Nike did not have a new Rocco Mediate commercial ready to go if he had won the U.S. Open playoff yesterday. But what do you know, it does have this new Tiger Woods spot from Wieden + Kennedy. Narrated by Tiger’s late father, Earl Woods, the ad breaks pretty much zero new ground, but its message about mental toughness, though shopworn, rings fairly true after the events of Sunday and Monday. Mediate, meanwhile, doesn’t have his own Nike ads because he’s sponsored by Callaway, which is enjoying the exposure from Monday’s playoff after a year that’s been rough on its stock price. Via Advertolog.
—Posted by Tim Nudd
Whatever soda, and its partner, Anything soda, sound like trite marketing gimmicks aimed at nostalgic Gen-Xers. But the stuff’s actually made in Singapore, where nostalgia may be illegal. It’s described as “a surprise in a can,†since the flavors (of which there are many) aren’t marked on the product. We’re surprised that some of JWT Sydney’s vending-machine artwork was approved, actually. Given the choice of receiving one’s beverage through a birth canal, a man’s ass or a magician’s hat, we’ll take the magician’s hat every day of the week. Sure, these ads are outlandish, but is this gem for Coke Zero really that much different? Via Ads of the World.
—Posted by David Kiefaber
Advertising Agency: Leo Burnett, Milan, Italy
Group Creative Directors: Sergio Rodriguez, Enrico Dorizza
Copywriter: Sergio Rodriguez
Director: Andrea Cecchi, Bedeschifilm
Production company: Bedeschifilm, Milan, Italy
Executive Producer: Giovanni Bedeschi
DOP: Giancarlo Lodi
Editor: Luca Angeleri
Aired: April 2007
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