Continuing his coverage of Cannes, Asa Bailey from CannesFringe sat down with Saatchi & Saatchi China CEO Pully Chau to discuss the Chinese advertising market and how it has grown since it’s “birth” in 1989.
Advertising Agency: BBDO Proximity, Malaysia
Executive Creative Director: Ronald Ng
Creative Director: MUN
Copywriters: Kevin Le, Ronald Ng
Art Directors: MUN, Eric Hor, Gary Lim, Willeon Leong, Hans Lee
Illustrator: Gary Lim
Account Supervisor: Dong Hyun Yoo
Advertiser’s Supervisor: Sally Hong
Advertising Agency: BBDO Proximity, Malaysia
Executive Creative Director: Ronald Ng
Creative Director: MUN
Copywriters: Kevin Le, Ronald Ng
Art Directors: MUN, Eric Hor, Gary Lim, Willeon Leong, Hans Lee
Illustrator: Gary Lim
Account Supervisor: Dong Hyun Yoo
Advertiser’s Supervisor: Sally Hong
Campaign for a fictional car hire company that claims to be cheaper and better than Sixt. But that simply doesn’t exist (“Gibsnischâ€).
Landing-Page: http://www.gibsnisch.de
Advertising Agency: Jung von Matt/Elbe Werbeagentur GmbH, Germany
Creative Directors: Wolf Heumann, Timm Hanebeck, Matthias Rauschen
Art Directors: Martin Besl, Andreas Ruthemann
Copywriter: Peter Kirchhoff
Graphic Designers: Vanessa Rabea Schrooten, Peggy Tsalikis, Felix Taubert
Photographer: Emir Haveric
Campaign for a fictional car hire company that claims to be cheaper and better than Sixt. But that simply doesn’t exist (“Gibsnischâ€).
Landing-Page: http://www.gibsnisch.de
Advertising Agency: Jung von Matt/Elbe Werbeagentur GmbH, Germany
Creative Directors: Wolf Heumann, Timm Hanebeck, Matthias Rauschen
Art Directors: Martin Besl, Andreas Ruthemann
Copywriter: Peter Kirchhoff
Graphic Designers: Vanessa Rabea Schrooten, Peggy Tsalikis, Felix Taubert
Photographer: Emir Haveric
Campaign for a fictional car hire company that claims to be cheaper and better than Sixt. But that simply doesn’t exist (“Gibsnischâ€).
Landing-Page: http://www.gibsnisch.de
Advertising Agency: Jung von Matt/Elbe Werbeagentur GmbH, Germany
Creative Directors: Wolf Heumann, Timm Hanebeck, Matthias Rauschen
Art Directors: Martin Besl, Andreas Ruthemann
Copywriter: Peter Kirchhoff
Graphic Designers: Vanessa Rabea Schrooten, Peggy Tsalikis, Felix Taubert
Photographer: Emir Haveric
First-ever frame-accurate splice achieved: an essential cornerstone of addressable advertising
London – 18 June 2008: Packet Vision, the pioneer of advanced video advertising and TANDBERG Television, part of the Ericsson Group (NASDAQ:ERIC), today announced that they have partnered to deliver an advanced targeted advertising solution. The companies have built what they believe to be the world’s only solution capable of delivering truly frame-accurate splicing in H.264 over IPTV, which is a key component in ensuring seamless delivery of addressable advertising.
Advertising Agency: BBDO Duesseldorf, Germany
Executive Creative Director / Creative Director: Toygar Bazarkaya
Copywriter / Art Director: Daniel Aykurt
Photographer: Ralf Gellert
Art Buyer: Birgit Paulat
Advertising Agency: BBDO Duesseldorf, Germany
Executive Creative Director / Creative Director: Toygar Bazarkaya
Copywriter / Art Director: Daniel Aykurt
Photographer: Ralf Gellert
Art Buyer: Birgit Paulat
Advertising Agency: BBDO Duesseldorf, Germany
Executive Creative Director / Creative Director: Toygar Bazarkaya
Copywriter / Art Director: Daniel Aykurt
Photographer: Ralf Gellert
Art Buyer: Birgit Paulat
Summer is here, the kids are out of school, and the Disney PR engine is cranking into overdrive. If you have a kid between 9 and 12, you saw this coming. If not … meet the Jonas Brothers, the current teen pop sensations. Like the boy bands that came before them, the Jonases insist they’re not just another pop boy band—they’re a “pop-rock†band! (You have to respect the hyphen.) One thing that is different: They come with purity rings, a vow to stay celibate until marriage, and the promise to bring good Christian morals back to the Disney brand. With a new movie out this Friday called Camp Rock (that’s the trailer posted above), a new single called “Burnin’ Up,†and their own Disney Channel series planned—a comedy-adventure spy series titled J.O.N.A.S.—you can already hear the high-pitched tween screams. (And yes, they also have that Baby Bottle Pop commercial.) Will they reach epic Timberlake proportions, or will those purity rings come flying off faster than a Catholic school uniform? One thing’s for sure, Disney could use a little purity right about now.
—Posted by Rebecca Cullers
Wonderbra is trying to get 1,000 British women to pose for its latest ad at a photo shoot in London later this month, in perhaps the classiest “Show us your [breasts]†marketing campaign ever. The TV spot promoting the event riffs on the many euphemisms for breasts. Some of the visuals are confusing, though, at least to those unfamiliar with British cuisine. Shouldn’t forked sausages represent something else? We hope there isn’t a Wonderbra product for that. Via Adland.
—Posted by David Kiefaber
With the debut of “Handmade,” Orangina joins the stockpile of brands that’ve already used flexy fingers (and that wildcard of a thumb!) to further their agendas.
Tee Off With Tiger, a new Buick promotion from Digitas, troubles me. Fans guessing Tiger Woods’s score on each hole he plays between now and the fall have a chance to win his services as a caddy at Torrey Pines, the California course where Woods just won the U.S. Open in a dramatic playoff. My problem: the prominent use of the word “caddy.†Buick and Cadillac are both GM brands, but it’s Cadillac, not Buick, that stands to reap the benefits among those of us who don’t pay close attention or read the fine print. My point: K-Swiss should host a Tee Off With Anna contest. Wrong sport, wrong brand—but it would feel so right. UPDATE: Tiger Woods will undergo knee surgery and miss the rest of the season. His ability to caddy in the Buick promo is now also called into serious question. Anna’s knees look healthy, damn healthy!
—Posted by David Gianatasio
LONDON – TNT Post is launching a service for its business customers to help them measure and reduce the carbon impact of their mailing activity.
LONDON – WPP Group has expanded its business in Vietnam, one of the fastest growing markets in Asia, with a 30% stake Datviet VAC Group via its group media buying operation GroupM.
LONDON – A Virgin Media mailing has drawn 10 complaints from people who thought it was insensitive for featuring a bullet hole.
LONDON – Glam Media, the US online network that brings together more than 500 women’s lifestyle sites, is launching in the UK today.
LONDON – LinkedIn, the business-oriented social media network, has been valued at $1bn (£513m) after an injection of $53m in funding led by investor Bain Capital Venture.
LONDON – That is the stark conclusion facing the recorded music industry as research published today predicts a 0.6% slump in all global music sales 2008-2012.
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