Jun 18

Packet Vision And Tandberg Television Lay The Foundations For Frame-Accurate Addressable Advertising Over IPTV

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First-ever frame-accurate splice achieved: an essential cornerstone of addressable advertising

London – 18 June 2008: Packet Vision, the pioneer of advanced video advertising and TANDBERG Television, part of the Ericsson Group (NASDAQ:ERIC), today announced that they have partnered to deliver an advanced targeted advertising solution. The companies have built what they believe to be the world’s only solution capable of delivering truly frame-accurate splicing in H.264 over IPTV, which is a key component in ensuring seamless delivery of addressable advertising.

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