LONDON – Nickelodeon’s Nick Jr pre-school TV channel has signed up Heart 106.2 and BT Vision as media partners for its fourth annual Jump Up festival for under-fives.
According to The Wall Street Journal, as Russia and China grow their middle classes, American whiskey makers are making gains in those nations via a mix of street teams and advertising.
Still, American whiskey makers face a challenge in making their products known to consumers in emerging markets. In Russia, Beam Global hires natives to be part of the Jim Beam Party Crew. They receive training on bourbon and cocktails from local bartenders, and learn to emphasize, for instance, that bourbon tastes sweeter than Scotch. When they arrive at bars on weekend outings, they often open conversations by asking patrons: “Do you know what bourbon is?”
The answer is often no. Russians tend to be more familiar with Scotch whisky and Irish whiskey, says Vladimir Pankov, an engineer in Moscow. “You can buy Johnnie Walker in virtually any store or bar in Russia, whereas you cannot say the same thing about American brands,” says Mr. Pankov, who prefers the Scotch or Irish variety but sometimes orders Jack Daniel’s with Coca-Cola on ice.
Personally, I’m partial to bourbon or American Rye.
LONDON – Waitrose has signed up to sponsor Reading Football Club.
Advertising Agency: H-Paris. France
Creative Director: Benoit Devarrieux
Art Directors / Copywriters: Nicolas Poillot, Philippe Boucheron
Photographer: Kourtney Roy
Published: April 2008
Advertising Agency: H-Paris. France
Creative Director: Benoit Devarrieux
Art Directors / Copywriters: Nicolas Poillot, Philippe Boucheron
Photographer: Kourtney Roy
Published: April 2008
Advertising Agency: H-Paris. France
Creative Director: Benoit Devarrieux
Art Directors / Copywriters: Nicolas Poillot, Philippe Boucheron
Photographer: Kourtney Roy
Published: April 2008
LONDON – Online betting company Betfair has secured the Guinness World Record for the world’s biggest billboard, which has to be viewed from the air and is located near Vienna airport.
When everyday movements seem impossible.
Advertising Agencies: SAATCHI & SAATCHI SIMKO, Geneva, Switzerland, SAATCHI & SAATCHI, Frankfurt, Germany, SAATCHI & SAATCHI, Milan, Italy
Executive Creative Directors: John Pallant, Roger Kennedy, Olivier Girard, Jean-François Fournon
Creative Directors: Guido Cornara, Agostino Toscana
Copywriter: Giovanni Salvaggio
Art Director: Williams Tattoli
Photographer: John Parker
Art Buyer: Rossana Coruzzi
Account Supervisors: Stephanie Rupp, Carolyn Dateo
Advertiser’s Supervisor: Philippe Zell
Retouching: Clive Biley
When everyday movements seem impossible.
Advertising Agencies: SAATCHI & SAATCHI SIMKO, Geneva, Switzerland, SAATCHI & SAATCHI, Frankfurt, Germany, SAATCHI & SAATCHI, Milan, Italy
Executive Creative Directors: John Pallant, Roger Kennedy, Olivier Girard, Jean-François Fournon
Creative Directors: Guido Cornara, Agostino Toscana
Copywriter: Giovanni Salvaggio
Art Director: Williams Tattoli
Photographer: John Parker
Art Buyer: Rossana Coruzzi
Account Supervisors: Stephanie Rupp, Carolyn Dateo
Advertiser’s Supervisor: Philippe Zell
Retouching: Clive Biley
When everyday movements seem impossible.
Advertising Agencies: SAATCHI & SAATCHI SIMKO, Geneva, Switzerland, SAATCHI & SAATCHI, Frankfurt, Germany, SAATCHI & SAATCHI, Milan, Italy
Executive Creative Directors: John Pallant, Roger Kennedy, Olivier Girard, Jean-François Fournon
Creative Directors: Guido Cornara, Agostino Toscana
Copywriter: Giovanni Salvaggio
Art Director: Williams Tattoli
Photographer: John Parker
Art Buyer: Rossana Coruzzi
Account Supervisors: Stephanie Rupp, Carolyn Dateo
Advertiser’s Supervisor: Philippe Zell
Retouching: Clive Biley
When everyday movements seem impossible.
Advertising Agencies: SAATCHI & SAATCHI SIMKO, Geneva, Switzerland, SAATCHI & SAATCHI, Frankfurt, Germany, SAATCHI & SAATCHI, Milan, Italy
Executive Creative Directors: John Pallant, Roger Kennedy, Olivier Girard, Jean-François Fournon
Creative Directors: Guido Cornara, Agostino Toscana
Copywriter: Giovanni Salvaggio
Art Director: Williams Tattoli
Photographer: John Parker
Art Buyer: Rossana Coruzzi
Account Supervisors: Stephanie Rupp, Carolyn Dateo
Advertiser’s Supervisor: Philippe Zell
Retouching: Clive Biley
When everyday movements seem impossible.
Advertising Agencies: SAATCHI & SAATCHI SIMKO, Geneva, Switzerland, SAATCHI & SAATCHI, Frankfurt, Germany, SAATCHI & SAATCHI, Milan, Italy
Executive Creative Directors: John Pallant, Roger Kennedy, Olivier Girard, Jean-François Fournon
Creative Directors: Guido Cornara, Agostino Toscana
Copywriter: Giovanni Salvaggio
Art Director: Williams Tattoli
Photographer: John Parker
Art Buyer: Rossana Coruzzi
Account Supervisors: Stephanie Rupp, Carolyn Dateo
Advertiser’s Supervisor: Philippe Zell
Retouching: Clive Biley
A magazine about music, movies, books, etc.
Advertising Agency: DDB Argentina, Buenos Aires, Argentina
Executive Creative Directors: Hernan Jauregui, Pablo Battle
Creative Directors: Mariano Jeger, Felipe Vieyra
Copywriter: Nicolas Chiesa
Art Director: Nicolas Chusarolo
Photographer: Juansalvarredy
Illustrator: Copypaste
Account Supervisor: Diego Blanco
Advertiser’s Supervisor: Carlos Taran
A magazine about music, movies, books, etc.
Advertising Agency: DDB Argentina, Buenos Aires, Argentina
Executive Creative Directors: Hernan Jauregui, Pablo Battle
Creative Directors: Mariano Jeger, Felipe Vieyra
Copywriter: Nicolas Chiesa
Art Director: Nicolas Chusarolo
Photographer: Juansalvarredy
Illustrator: Copypaste
Account Supervisor: Diego Blanco
Advertiser’s Supervisor: Carlos Taran
A magazine about music, movies, books, etc.
Advertising Agency: DDB Argentina, Buenos Aires, Argentina
Executive Creative Directors: Hernan Jauregui, Pablo Battle
Creative Directors: Mariano Jeger, Felipe Vieyra
Copywriter: Nicolas Chiesa
Art Director: Nicolas Chusarolo
Photographer: Juansalvarredy
Illustrator: Copypaste
Account Supervisor: Diego Blanco
Advertiser’s Supervisor: Carlos Taran
It’s nice, if odd, to see a beer that prides itself on its low alcohol content. Indeed, these ads from JWT Singapore make the point that what Coopers light beer may lack in punch (it’s “only 2.9% alcoholâ€), it makes up for in preventing ill-advised late-night trysts. The campaign just won a bronze Press Lion at Cannes. See the full ads here and here.
—Posted by David Kiefaber
Check out Obama’s first General Election spot, courtesy of AgencySpy and Tribble.
It’s the journey of a lifetime. Let it begin in top gear.
When the box was opened, there was a scaled model of a typical wedding car, which in Indian weddings is a very important part of the celebrations.
Advertising Agency: Mindset Advertising, India
Account Management: Rishad John
Art Director: Bankupalli Ganesh
Copywriter: Mark Samuel
New Yorkers are subjected to all kind of marketing indignities, most of them of the “larger than life” variety. Who could forget Beemster’s giant wheel of cheese at Grand Central last year or Ray-Ban’s threat to stop midtown traffic in order to draw attention to its sunglasses? (That’s just a couple of weeks away. My advice: Call in sick.) Then there’s this e-mail I got from Leo Burnett: “Hey David, a larger-than-life cup of McDonald’s coffee!!!†Those three exclamations points propelled me ahead: “This morning, New Yorkers passing by Times Square started their day beneath a 48-foot flowing cup and spigot of … McDonald’s Premium Roast Coffee!!!†Six exclamation points now. The cup’s just a prop, of course. It isn’t filled with coffee. Which is probably a good thing, because McD’s brew is famously hot, and untimely spills have spurred pricey litigation before. This time, Ronald would’ve had a class-action suit on his hands.
—Posted by David Gianatasio
Get both a new life.
Advertising Agency: Bangkok Showcase, Bangkok, Thailand
Executive Creative Director: Chukiat Koosongdham
Art Director: Rojana Chuasakul
Copywriters: Chokchai Tupanyakanok, Suraches Tavieng
Published: September 2007
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