Hasta La Creative!

Advertising Agency: McCann Erickson Perú
Creative Directors: Ricardo Mares, Mauricio Fernandez
Art Director: Ricardo Toyohama
Copywriter: Rolando Roncallo
Illustrator: Holman Ciudad
Photographer: Juan Viacava
Other additional credits: Anggelo Franceschi
Published: June 2008

Advertising Agency: McCann Erickson Perú
Creative Directors: Ricardo Mares, Mauricio Fernandez
Art Director: Ricardo Toyohama
Copywriter: Rolando Roncallo
Illustrator: Holman Ciudad
Photographer: Juan Viacava
Other additional credits: Anggelo Franceschi
Published: June 2008

Advertising Agency: Jung von Matt, Stockholm, Germany

LONDON – Virgin Media has released a cinema ad featuring animated versions of Simply Red singer Mick Hucknall and Sir Richard Branson, the first in a series of celebrity ads designed to promote its video-on-demand offering.

Advertising Agency: Springer & Jacoby, Hamburg, Germany
Creative Director: Toby&Knoby
Art Director: Fabian Hinzer
Copywriter: Toni Selzer
Illustrator: Timo Hoyer
Additional credits: Tobias Deitert
Published: 2007

If only some things lasted as long as our milk.

Advertising Agency: Volcano, Johannesburg, South Africa
Creative Director: Glenn Jeffery
Art Director: Francois Boshoff, Jade Manning
Copywriter: Francois Boshoff, Tasha Hodgson
Photographer: Francois Boshoff, Jade Manning
Published: March 2008

Can we please retire Fulton’s and Rock Bottom this year? Please? Chicago is a big city. No doubt there are more than two bars at which to hold events. Can we expand our thinking bit here?

LONDON – Smooth Radio 102.2 in London will launch a multimillion- pound marketing campaign at the end of June.

Gavin Heaton, has metered out the components of digital storytelling the way a conscientious chef would when writing a cook book.

Like anything, you need to start with an idea. This is the 1%. A good idea will get you started but an idea on its own is dormant. There is another 9% that is planning. You need to think through the what, why and how of your story. You need to consider the methods you will take to bring your idea to life.

The next 40% you need to focus on execution. This is the actual doing of the work. This brings together the idea and the strategy and makes it available to the world. The remaining 50% is participation …

It is this final 50% that is the MOST important element. Without the participation of an audience your project is a failure. In the digital story, all MEANING is co-created. That means that, after launch, your digital story continues. It needs feeding. You need to respond to the nuances of its reading. You need to ENGAGE.

I like what Heaton is saying here, even while recognizing that my own digital stories fall well short of the kind of deep and lasting engagement he’s calling for. I also question whether this POV isn’t a bit dogmatic. And what is this “digital storytelling,” he speaks of? I’m pretty sure it’s not a story published online. Not in any traditional sense.

According to The Wall Street Journal, the Corn Refiners Association, an industry group led by ADM and Cargill, is launching a big ad and public-relations campaign today.

Their goal? Convince Americans that high-fructose corn-syrup isn’t the evil it has been made out to be.

The group is running full-page ads in more than a dozen major newspapers around the country saying its product is no worse for you than sugar. And what an argument that is. I’m sure they’ll go far with that pearl.