Bigger storage ideas.
Advertising Agency: OGILVY Frankfurt, Germany
Creative Directors: Lars Huvart, Thomas Hofbeck
Copywriter: Lars Huvart
Art Director: Kerstin Eberbach
Art Buyer: Fabian Schrader
Account Supervisors: Marco Bisello, Sascha Riedel
Advertiser’s Supervisor: Jens Helfrich
Graphic Design: Kerstin Eberbach
Advertising Agency: SANTA CLARA, Sao Paulo, Brazil
Creative Director: Santa Clara
Copywriter: Fernando Campos
Art Directors: Flavio Treiger, Daniel D’Avila
Photographers: Edu Rodrigues, Banco de Imagens
Art Buyer: Julio Benfica
Account Supervisors: Cristiani Palhares, Thiago Iusin
Advertising Agency: SANTA CLARA, Sao Paulo, Brazil
Creative Director: Santa Clara
Copywriter: Fernando Campos
Art Directors: Flavio Treiger, Daniel D’Avila
Photographers: Edu Rodrigues, Banco de Imagens
Art Buyer: Julio Benfica
Account Supervisors: Cristiani Palhares, Thiago Iusin
Advertising Agency: Hill Holliday, Boston, USA
Executive Creative Director: Kevin Moehlenkamp
Senior Art Director: Darren Bult
Associate Creative Director / Copywriter: Scott Noble
GCD / Copy: Time Cawley
GCD / Art: Kevin Daley
Published: April 2008
Advertising Agency: Hill Holliday, Boston, USA
Executive Creative Director: Kevin Moehlenkamp
Senior Art Director: Darren Bult
Associate Creative Director / Copywriter: Scott Noble
GCD / Copy: Time Cawley
GCD / Art: Kevin Daley
Published: April 2008
In an idyllic Bavarian town named Oberpfaffelbachen, the villagers are preparing for Rampenfest. There will be lots of beer, pretzels and oh yeah, a big frickin’ ramp. If all goes according to plan, a 135i BMW will fly Evel Knievel style from Europe to America.
Advertising Agency: Hill Holliday, Boston, USA
Executive Creative Director: Kevin Moehlenkamp
Senior Art Director: Darren Bult
Associate Creative Director / Copywriter: Scott Noble
GCD / Copy: Time Cawley
GCD / Art: Kevin Daley
Published: April 2008
Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Copywriter: Alex Stainton
Art Director: Jakub Szymanski
Photographer: Christian Mushenko
Typographers: Jason Young, Erwin Santoso
Account Supervisor: Penny Sarfati
Advertiser’s Supervisor: Helen Farquhar
Retoucher: Dennis Monk
So the client didn’t like your super genious special snowflake radio idea?
Fret not creatives and producers, you can enter it in an award show anyway (and without paying Cannes outrageous fees for it).
Here’s the London International IDA (it didn’t air) award to your rescue!
Advertising Agency: OGILVY Shanghai, China
Creative Director: Kevin Lee
Copywriters: Andrew Lok, Samantha Yu
Art Directors: Kevin Lee, Robin Wu, Will Tao
Photographer: Alex Kaikeong
Account Supervisor: Celina Dai
Designers: Robin Wu, Tianhong Zhou, Minsheng Zhang
Producers: Gwee Wee Lam, James
LONDON – Personal relationships and not advertising by drinks brands is fuelling increased binge-drinking among some young people, according to new research.
All professional media must be well informed.
In Radio Banda B you agree with the news.
Advertising Agency: Beats Below the Line, Brazil
Creative Director: Mariel Fernandes
Art Director: Emerson Ferreira
Copywriter: Sulivan Cruz
Released: June 2008
Advertising Agency: McCANN ERICKSON, Mumbai, India
Executive Creative Director: Prasoon Joshi
Creative Director: PK Anil
Copywriter: Prasad Venkatraman
Art Directors: Kapil Tammal, Swati Goel, Roopra Sarbjit, Sandesh Kambli
Photographer: Shekawat HS
A judge this week gave the green light to the Naked Cowboy’s lawsuit against Mars Inc. for trademark infringement, stemming from an animated video that ran in Times Square which showed the blue M&M done up in Naked Cowboy-ish garb. The other big news: The Naked Cowboy, aka Robert Burck, isn’t seeking $6 million, as reported in February, but rather $100 million. He tells CNN: “I have spent 10 years in every kind of weather and going through the legal, step by step [process of getting a trademark],†Burck said. “It is imperative that damages are pushed so … an example will be set.†The blue M&M has not commented publicly on the lawsuit.
—Posted by Tim Nudd
After the chatter about the Cannes winning JCPenney’s ad, a little birdie told Mediabistro’s AgencySpy:
“Saatchi most certainly knew about the fake JC Penney ad. Everything Saatchi did under Granger was fake. This one example is just the tip of the iceberg. It’s a great story just waiting to be blown wide open. Crest was fake. Buckley’s Cough Syrup was fake. Stuffit Deluxe was fake. All made for award shows just to win some medal.”
Dabitch, the proprietress of mother-of-all-ad-blogs Adland, is unimpressed by Showtime’s new ads for Weeds—pinup pics of Mary-Louise Parker that are being packaged together with similar (and more appropriate) ads for Secret Diary of a Call Girl. But she seems to identify with her tormenters, as she’s whipped up her own homage to the campaign. “Seems that the right thing to do in order to sell anything is pose sexy,†she writes. “I should have tattoed Adland’s URL on my chest years ago and tried to pose for Playboy to generate some buzz.†Our 370-pixel column width doesn’t do it justice, so click over for the full effect.
—Posted by Tim Nudd
Consumers who relish any disparagement (implicit or otherwise) of Ronald McDonald will enjoy this new billboard for the Gold’n Plump chicken brand. Something tells me that Gabriel deGrood Bendt of Minneapolis, which created the campaign, won’t be getting any part of the McDonald’s account in this century. Along with other executions in the series, this one makes the point that Gold’n Plump’s chickens are raised by independent farmers in Minnesota and Wisconsin, and not somehow extruded from some hideous factory farm.
—Posted by Mark Dolliver
SHANGHAI – Lotte Confectionery, part of South Korean chaebol conglomerate Lotte Group, has announced plans to extend its marketing activities in China by distributing its chocolate brands outside of its three initial test markets of Beijing, Shanghai and Tianjin.
GUANGZHOU – Hongguo International Holdings, a high-end Chinese fashion and design company, has appointed Leo Burnett as its creative agency of record in a bid to raise the profile and competitiveness of two of its women’s fashion footwear brands in China.
SINGAPORE – Indonesian oil giant Pertamina has chosen Optimedia to handle its US$9.5 million media business for its Pertamina Pas non-subsidised petrol station brand.
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