Jun
27
iTunes strikes ad-funded deal with ITV2
Posted in: UncategorizedLONDON – ITV2 has announced one its most significant ad-funded programming partnerships to date in a deal which will see it team up with iTunes for three weeks this summer.
Jun
27
Environmental Degradation Makes My Head Hurt
Posted in: UncategorizedI was browsing through the TV spots archived on Adfreak’s YouTube page this morning, when I came across this spot from Environmental Defense Fund.
See GetAmericaWorking for more.
Jun
27
Barnes & Noble End Cap A Religiously Sexy Mashup
Posted in: Uncategorized
It’s not that religious people never think about or have sex, it’s just that it’s likely not the first thing on their mind when seeking a book on the topic.
Jun
27
McKinney Is Free At Last
Posted in: UncategorizedYou can’t put a price on freedom, unless you’re an independent agency working to free yourself from the clutches of a holding company.
According to Ad Age, McKinney, the Durham, N.C.-based agency, is set to become an independent again, following a deal struck by agency management to re-acquire 100% interest from Havas, its French parent.
“This has been a very long-term interest of mine and our team here,” said Brad W. Brinegar, McKinney’s chairman-CEO, who joined the company in 2002.
Havas bought McKinney & Silver in 2001 from web consultancy MarchFirst for an estimated $30 million to $35 million. MarchFirst went belly up after the dot com bust.
Jun
27
TV chef claims victory in Tesco chicken vote
Posted in: UncategorizedLONDON – Celebrity chef Hugh Fearnley-Whittingstall has claimed victory over Tesco in his fight to improve how it treats its broiler chickens after 10% of its shareholders backed his call at the supermarket’s annual general meeting.
Jun
27
Davie to oversee BBC’s audio and music output
Posted in: UncategorizedLONDON – The BBC has promoted marketing director Tim Davie to take over as director of BBC audio and music from corporation veteran Jenny Abramsky.
Jun
27
Living lands sponsorship deal with Bucket List DVD
Posted in: UncategorizedLONDON – Virgin Media TV-owned broadcaster Living has secured the DVD of Warner Bros Pictures’ film, The Bucket List, as a broadcast sponsor in July.
Jun
27
Cinema admissions suffer but Carlton predicts comeback
Posted in: UncategorizedLONDON – Cinema admissions dropped markedly in May but cinema sales house Carlton Screen Advertising expects 2008 to be a “bumper” year for movies as it hit back at press reports claiming attendances will be down by 11m for the year.
Jun
27
Print Ads That People Read
Posted in: Uncategorized
NEW YORK (AdAge.com) — GfK Starch Communications, a specialist in print advertising research, has developed an "engagement index" to help identify the best-performing print ads out there. Open up this slide show to see what marketers like Barilla, Burt's Bees, Lowe's and Sony did to get people to pay attention to their ads.
Jun
27
Become a Cop — or Even a Lawyer! — All with a Flip of that Burger
Posted in: Uncategorized
Cactus put together this promotional video for Westwood College, a vocational school for, you know, vocations.
Jun
27
Duracell Salutes the Everyday Obvious
Posted in: Uncategorized
New Media Strategies just debriefed us on Museum of the Obvious, a campaign that showcases obvious inventions.
Jun
27
Monster.com: Guns
Posted in: Uncategorized
Stuck in the wrong job?
Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong CHi Kit, Barbara Fu
Art Directors: Kwong Chi Kit, Arthur Tse
Copywriters: Barbara Fu, Yee Mui Cheung
Photographer: Tim Lau
Other additional credits: Nick Leung
Released: March 2008
Jun
27
Monster.com: Ballerina
Posted in: Uncategorized
Stuck in the wrong job?
Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong CHi Kit, Barbara Fu
Art Directors: Kwong Chi Kit, Arthur Tse
Copywriters: Barbara Fu, Yee Mui Cheung
Photographer: Tim Lau
Published: March 2008
Jun
27
Monster.com: Soldier
Posted in: Uncategorized
Stuck in the wrong job?
Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong CHi Kit, Barbara Fu
Art Directors: Kwong Chi Kit, Arthur Tse
Copywriters: Barbara Fu, Yee Mui Cheung
Photographer: Tim Lau
Published: March 2008
Jun
27
Monster.com: Sumo
Posted in: Uncategorized
Stuck in the wrong job?
Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong CHi Kit, Barbara Fu
Art Directors: Kwong Chi Kit, Arthur Tse
Copywriters: Barbara Fu, Yee Mui Cheung
Photographer: Tim Lau
Published: March 2008
Jun
27
Monster.com: Foosball
Posted in: Uncategorized
Stuck in the wrong job?
Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong CHi Kit, Barbara Fu
Art Directors: Kwong Chi Kit, Arthur Tse
Copywriter: Barbara Fu, Yee Mui Cheung
Photographer: Tim Lau
Other additional credits: Nick Leung
Released: March 2008
Jun
27
Skipper Bar: Popcorn machine
Posted in: Uncategorized
What if township culture became pop culture?
Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Art Directors: Jacquin Botha, Natalie Le Roux
Copywriters: Suzanne du Toit, Kamogelo Sesing, Bongani Ntombela, Dan Mabonwyne
Photographer: Jacquin Botha
Other additional credits: Raj
Released: April 2008
Jun
27
Tim Davie takes up BBC audio role
Posted in: UncategorizedLONDON – BBC communications and marketing director Tim Davie has been appointed as the corporation’s director of audio and music.
Jun
27
Skipper Bar: Lift
Posted in: Uncategorized
What if an elevator taught you how to dance?
Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Art Directors: Jacquin Botha, Natalie Le Roux
Copywriters: Suzanne du Toit, Kamogelo Sesing
Illustrators: Jacquin Botha, Natalie Le Roux
Photographer: Siphiwe Nkosi
Released: April 2008
Jun
27
AMAM, Association of Women Against Genital Mutilation: Razor
Posted in: Uncategorized
Every year two million girls worldwide are unable to avoid genital mutilation.
Advertising Agency: Contrapunto BBDO, Barcelona, Spain
Creative Directors: Tomas Oliva, Carlos De Javier
Art Director: Lucas Jatobá
Copywriter: Marta Caseny
Photographer: Eduardo Colesi
Released: February 2008
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