New Projects, Partnerships and Beginnings: Megan Thee Stallion Is on a Hot Girl Streak

Just minutes into 2024, Megan Thee Stallion already had her first big moment of the new year. Live on ABC from Times Square, Megan delivered her fans (or “thee hotties,” as she calls them) a medley of her hits. And she did it all while dressed as Planet Fitness brand character Mother Fitness, topping off…

Even Without S4 Capital, Stagwell Group Has Ambitious Growth Plans

The Stagwell Group has significant growth ambitions, as recent reports of founder Mark Penn approaching a potential merger with S4 Capital show. With a technological focus, it currently employs around 13,000 people across more than 34 countries within agencies such as Anomaly, 72&Sunny, Forsman & Bodenfors, Doner and Gale. Speaking to ADWEEK, Penn would not…

Everest Ply by Monkey Wrench Kolkata

Agency: Monkey Wrench Communications Pvt. Ltd.
Creative Director: Tamal Talukdar
Creative Supervisor-Art: Koushik Jana
Art: Director: Koushik Jana
Copywriter: Tamal Talukdar
Client Servicing – Head: Kusumanjan Banerjee
Client Servicing: Priyabrata Maity

Everest Ply by Monkey Wrench Kolkata

Everest Ply by Monkey Wrench Kolkata

In Saga of NBC and Ronna McDaniel, Perks and Perils of Partisan Talk on TV

Why are television news networks so enamored with paid Beltway analysts?

GroupM Launches Dedicated Women’s Sports Marketplace at Upfront

Women’s sports are on the rise, and GroupM is looking to get marketers in the game. Today, GroupM, WPP’s media investment group, announced it’s launching a dedicated women’s sports marketplace ahead of the upfront, with the company also committing to double its annual media investment in women’s sports. “Right now, culturally, there’s so much excitement…

Tribeca Festival Expands Its X Programming and Awards for Advertisers

Having observed a growing connection between marketing and the film industry, Tribeca Festival is responding by broadening Tribeca X, its programming track for the creative marketing and advertising industries. Tribeca X debuted in 2016 as a one-day program, and it is now growing to a two-day festival event June 10 and 11. To accommodate the…

ADWEEK Announces Chief of Staff Appointment, Plus Promotions Across Company

This afternoon, ADWEEK CEO Will Lee announced the appointment of Conde Nast veteran Mike Beyman as chief of staff/head of strategy and business operations, a new role at the brand. In a memo, Lee also shared a number of promotions across the newsroom as well as the Experiences and Marketing, People & Culture, Finance/Operations, Sales…

Burger Chain’s Ad Turns a Charcoal Briquette Into a Hollywood-Style Hero

Charlie the animated charcoal briquette has kind eyes and purposeful energy and, despite his diminutive stature, he’s the magnetic star of a new campaign from The Habit Burger Grill. In the span of a 45-second spot, it’s easy to get attached to the itty bitty anthropomorphic character with a big heart. But maybe that’s not…

Why Advertisers Claim Meta Owes $7 Billion in Damages

According to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta’s metrics flub owes them potential damages exceeding $7 billion. In a ruling, the 9th U.S. Circuit Court of Appeals in San Francisco is letting advertisers pursue legal action against Meta for monetary damages, accusing it of inflating the social platforms’ Potential Reach metric…

Celebrity Cats Compete in Sheba’s March Madness-Style Tournament

Mars Petcare’s Sheba is offering some adorable counter-programming to March Madness by enlisting eight felines with huge TikTok and Instagram followings in a bracket-style tournament where they’ll race to lick up the brand’s new Gravy Indulgence cat food. Devised by agency AMV BBDO, The Gravy Race is a single-elimination competition featuring cats with a combined…

Celebrity Cats Compete in Sheba’s March Madness-Style Tournament

Mars Petcare’s Sheba is offering some adorable counter-programming to March Madness by enlisting eight felines with huge TikTok and Instagram followings in a bracket-style tournament where they’ll race to lick up the brand’s new Gravy Indulgence cat food. Devised by agency AMV BBDO, The Gravy Race is a single-elimination competition featuring cats with a combined…

Future Festival 2-for-1 Flash Sale – Save Big on Future Festival and the FuturistU Masterclass Today

(TrendHunter.com) Don’t miss out on an exclusive opportunity to secure your spot at Future Festival World Summit and the FuturistU 5-Day Masterclass with our 2-for-1 flash sale, happening today for one day only!…

There’s A Revolution Transforming Women’s Sports. Are Retail Brands Keeping Pace?

Women’s sports are breaking through age-old barriers. In the past few years, we’ve witnessed significant progress, notably highlighted by the 2023 Women’s World Cup, which saw women’s sports take center stage. That momentum gained further traction when EA Sports included women’s teams and players in their video game for the first time with EA FC…

Future Festival 2-for-1 Flash Sale – Save Big on Future Festival and the FuturistU Masterclass Today

(TrendHunter.com) Don’t miss out on an exclusive opportunity to secure your spot at Future Festival World Summit and the FuturistU 5-Day Masterclass with our 2-for-1 flash sale, happening today for one day only!…

Martin Scorsese to Headline a Religious Series for Fox Nation

The Oscar-winning director is the latest Hollywood name to sign up for the Fox News streaming platform, joining Kevin Costner, Rob Lowe and Dan Aykroyd.

Call for Nominations: ADWEEK’s 2024 Champions of Change

ADWEEK’s Champions of Change Awards are back, and this is your chance to spotlight the women and non-binary people pushing sports and sports marketing forward. Evolved from Adweek’s Most Powerful Women in Sports franchise, this list includes all-star players players from both on and off the field. The nominations for 2024 are now open. Last…

GroupM Launches Dedicated Women’s Sports Marketplace at Upfront

Women’s sports are on the rise, and GroupM is looking to get marketers in the game. Today, GroupM, WPP’s media investment group, announced it’s launching a dedicated women’s sports marketplace ahead of the upfront, with the company also committing to double its annual media investment in women’s sports. “Right now, culturally, there’s so much excitement…

Disney Launches Refreshed Disney+ App With Hulu, Shakes Off the Blues

It’s not easy being green, so the Hulu integration on Disney+ is going teal. Disney announced the launch today of Hulu on Disney+ in the U.S. for Disney bundle subscribers, combining the Disney+ and Hulu libraries in one application. Although each app remains available as a stand-alone offering, the new app experience allows bundle subscribers–those…

4 Stats Showing Fashion Resale Is Poised for Growth

The secondhand clothing market is growing 15 times faster than traditional apparel, and people are increasingly thrifting online, a new report shows. For the 12th year running, ThredUp released its 2024 Resale Report, an annual, data-heavy look at the fashion resale industry. The report tracks consumer sentiment around secondhand shopping, what barriers and opportunities retail…

Lindt Hosts a Lavish Bunny-Themed Getaway As it Eyes U.S. Expansion

Swiss chocolatier Lindt hopped into the experiential vacation rental space ahead of Easter weekend, as part of a wider effort to sweeten its footprint in the U.S. chocolate market. The premium chocolate maker held a sweepstakes offering one winner and their guests a stay in its “Gold Bunny Getaway,” a seaside home located in Carlsbad,…