Vanish: Honour

Vanish: Honour

Removes the hardest stains.

Advertising Agency: Euro RSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Dariusz Małkiński
Copywriter: Piotr Barański
Photographer: Paweł Mizieliński, Light Studio
Published: April 2008

Bic Multi Color: Monster

Bic Multi Color: Monster

An adventure in each stroke.

Advertising Agency: LV, Argentina
Creative Director / Art Director: Andres Benavides

Bic Multi Color: Dragon

Bic Multi Color: Dragon

An adventure in each stroke.

Advertising Agency: LV, Argentina
Creative Director / Art Director: Andres Benavides

Wieden & Kennedy launches unbranded Honda ads

LONDON – Wieden & Kennedy has developed a series of unbranded TV ads ahead of a new ad campaign for Honda Accord which breaks in June.

Wieden & Kennedy launces unbranded Honda ads

LONDON – Wieden & Kennedy has developed a series of unbranded TV ads ahead of the launch of a new ad campaign for Honda Accord that breaks in June.

Sony PlayStation 3: Thumb

Sony PlayStation 3: Thumb

Playboy forever.

Advertising Agency: TBWA\Wien, Vienna, Austria
Creative Directors: Gerd Turetschek, Robert Wohlgemuth
Copywriter: Gerd Turetschek
Art Director: Jan Christ
Account Supervisor: Barbara Lung
Photographer: Gerhard Merzeder
Graphic Designer: Andreas Schwitter

Tesco winning US battle as Fresh & Easy declared ‘new cult retailer’

LONDON – Despite negative UK reports to the contrary, Tesco’s US venture, Fresh & Easy, appears to be winning shoppers’ hearts and minds, according to independent research that called it an ‘incredible success story’.

Olla: Herpes

Olla: Herpes

Avoid getting caught by surprise.

Advertising Agency: age., Brazil
Creative Directors: Carlos Domingos, Paulo Pretti
Art Directors: Paulo Pretti, Junior Zanoni
Illustrator: Elisa Sassi
Released: December/2007

Olla: Gonorrhea

Olla: Gonorrhea

Avoid getting caught by surprise.

Advertising Agency: age., Brazil
Creative Directors: Carlos Domingos, Paulo Pretti
Art Directors: Paulo Pretti, Junior Zanoni
Illustrator: Elisa Sassi
Released: December/2007

Olla: HIV

Olla: HIV

Avoid getting caught by surprise.

Advertising Agency: age., Brazil
Creative Directors: Carlos Domingos, Paulo Pretti
Art Directors: Paulo Pretti, Junior Zanoni
Illustrator: Elisa Sassi
Released: December/2007

Olla: Syphilis

Olla: Syphilis

Avoid getting caught by surprise.

Advertising Agency: age., Brazil
Creative Directors: Carlos Domingos, Paulo Pretti
Art Directors: Paulo Pretti, Junior Zanoni
Illustrator: Elisa Sassi
Released: December/2007

Euro RSCG scoops Chivas Regal’s global account

LONDON – Euro RSCG has landed a place on the Pernod Ricard roster after winning global creative duties on the Chivas Regal whisky brand.

Cadbury to revamp bubble gum for teen market

LONDON – Cadbury plans to exploit the ‘under-leveraged’ UK bubble-gum market with the launch of products aimed at teenagers.

Google refuses to rule out keywords climbdown

LONDON – Google has admitted that it may yet consider scrapping changes to its paid-search strategy, which allow advertisers to bid on keywords trademarked by rivals.

PS3 strategy shift boosts sales

LONDON – Sony’s PlayStation 3 games console has outsold Microsoft’s Xbox 360 in Europe as a result of the Japanese company repositioning its marketing strategy to target dedicated gamers.

Tiscali excludes Carphone Warehouse from broadband bid

LONDON – Carphone Warehouse has had its hopes of becoming the UK’s biggest broadband provider dashed after it was excluded by Tiscali from the shortlist to buy its UK broadband business.

Reebok recruits Hamilton as brand ambassador

LONDON – Reebok is to sign British Formula One driver Lewis Hamilton as its global brand ambassador in a multimillion-pound deal.

Morrisons emulates M&S with first environmental strategy

LONDON – Morrisons is launching its first consumer-facing corporate social responsibility (CSR) programme, called ‘Today’, similar to Marks and Spencer’s Plan A initiative.

East & West Meet With Customization – Personalized Donut Fortune Cookies

(TrendHunter.com) Yes, culinary inventions that blend Asian and Western influences are alive and well… and of course, they have come a long way from the wonton self-packaging influence on the burrito.

The chocolate-covered fortune cookie is available with a white or dark chocolate coat, with optional sprinkles, ma…

SOS Sahel: Fat Death

SOS Sahel: Fat Death

In Africa, not everyone dies from hunger.

Advertising Agency: TBWA/MAP, France, Paris
Creative Directors: Sébastien Vacherot, Manoelle Van Der Vaeren
Art Director: Marielle Postec
Copywriter: Thomas Olivri
Photographer: Michel Dubois
Published: April 2008