Advertising Agency: VVL/BBDO Brussels, Belgium
Creative Director: Jan Dejonghe
Art Director: Cedric Mayence
Copywriter: Yves Cwajgenbaum
Photographer: Christophe Gilbert
Published: 2008
Advertising Agency: VVL/BBDO Brussels, Belgium
Creative Director: Jan Dejonghe
Art Director: Cedric Mayence
Copywriter: Yves Cwajgenbaum
Photographer: Christophe Gilbert
Published: 2008
(TrendHunter.com) In today’s day and age, people seem to want to have it all. Judging by the following amphibious innovations, that desire could be more than just a dream, provided you can afford to pay the price. If not, and you’ve got some talent, you can take a hint from the guys who created the DIY car turned sub…
Collaboration for La Nueva GuÃa Gráfica Chilena (The New Chilean Graphic Guide).
(See with your eyes semi-closed).
(TrendHunter.com) Practice your gymnastics moves on this novel trapeze chandelier that instantly transforms your room into a gym or playground.
The Do Swing combines a swing and a light for a functional fun light design. I imagine it must be very fun for both kids and adults, but I believe you may have to pay the pr…
Trend Hunter has already introduced you to moonvertising, now get ready for cloudvertising which uses Flogos , or Flying Logos.
Francisco Guerra, the inventor of Flogos describes them as “a revolutionary way to market products, services and events”.
Flogos can be created in any shape you desire t…
(TrendHunter.com) The Instant Blossom was designed by Ki-Seung Lee to simulate a real flower vase. A perfect gift for those who don’t have fingers that are green, these blooms do not require a lot of maintenance. All it takes is to snap the greeting size card into half and give the hydroponic flowers a spray of water…
(TrendHunter.com) Trend Hunter has already introduced you to moonvertising, now get ready for cloudvertising which uses Flogos , or Flying Logos.
Francisco Guerra, the inventor of Flogos describes them as “a revolutionary way to market products, services and events”.
Flogos can be created in any shape you desire t…
Jackie Huba is a word of mouth marketing specialist and one half of Church of the Customer.
Here’s the Fast Company article she references.
Andrew Chen, a blogger and former advertising executive who worked with MySpace, calls a viral loop the “most advanced direct-marketing strategy being developed in the world right now.”
It’s an interesting piece, but it can be boiled down to this: create something good, something people really want, need, or enjoy. If you do, people will adopt it and share it—the act of which can make you filthy rich.
Listen up fashionistas, white denim is in.
Giorgi Armani unveiled the hot new ads for Armani Jeans Spring/Summer 2008, and it looks like white jeans are the ticket to fabulous this summer.
We have become used to vulgar, in-your-face sexuality from designers like Dolce & Gabbana, and now the usuall…
(TrendHunter.com) The product is environmentally friendly, but it might take a few weeks become truly “green”. I’m talking about cheese sculptures. These time-sensitive art productions can change colour, and maybe even grow hair, depending on how long they are kept.
Having never attempted this activity myself, I…
(TrendHunter.com) Listen up fashionistas, white denim is in.
Giorgi Armani unveiled the hot new ads for Armani Jeans Spring/Summer 2008, and it looks like white jeans are the ticket to fabulous this summer.
We have become used to vulgar, in-your-face sexuality from designers like Dolce & Gabbana, and now the usuall…
(TrendHunter.com) Microsoft’s response to Apple’s innovative multi-touch and built-in accelerometers is a unique force-sensing technology that enables gestures to twist on-screen imagery. Users can flip a page in a document or switch between applications by applying force to their portable device.
The motivation beh…
(TrendHunter.com) Ever stood in front of your mirror and asked it a question, hoping it might reply? Well if you had this design by Robert Stadler, your mirror actually could answer back to you!
The Carole Mirror displays random proverbs and sayings, which probably are just as good as the answers you would get from…
(TrendHunter.com) To curb prostitution, the Indonesian Government has demanded masseuses padlock their pants in order to make it very clear to customers they wouldn’t be offered any type of sexual services.
It may sound a little bit dumb and naive, but the idea actually caught on, so much so that one massage parlor…
(TrendHunter.com) Designer Anne Kitzmiller, in collaboration with plumbing and appliances giant Kohler, developed this trough prep sink. The sink is a high-tech device with an electronic interface and garbage disposal synchronization. It also has a controlled rinse cycle with color coded alert buttons.
I have mixed…
(TrendHunter.com) Tajima Creative has created a new kind of peace symbol. By donating to the Global Nuclear Disarmament Fund they were able to dismantle a stockpiled nuclear weapon. They then created a charm out of the metal reclaimed from that weapon. They took something destructive and made it constructive.
The c…
As far as advertising is concerned, you can expect some of them to exaggerate some stuff and even get to the point of misleading the consumer market with their practices. This is common and some people just fail to realize it. The exposure of ads are becoming aggressive and rather than analyzing and reading them closely, people are too involved in observing the images and scenes rather than what an ad is all about.
Consumers only get to realize a product once they have purchased one. While many are using the psychological warfare to sell their product, consumers don’t even have a clue that they are buying goods that may not even have all the necessities that were injected into the ad that they saw. And I guess you know who becomes the loser and the winner in the end right?
Just look at this example of misleading advertising:
The Advertising Standards Authority (ASA) criticized easyJet for its Easter promotional campaign, when the no-frills airline claimed that if was offering 25 percent discounts on nearly all tickets, including just about all routes.
(Source) Carrentals.co.uk
Food consumption has really taken quite a bit of attention these days and apparently, most ads we see are calling for us to junk the usual junk food that we often love to munch down at times. While most of us love them, we just have to stress that today, health is an important concern when it comes to living healthier lives.
We can see astronomical costs invested in these ads by the junk food manufacturers today and just like anyone else, if you can get away with a business that doesn’t censor you, then why not?
But the bottom-line is if you want to throw away the trash, it all starts from living wisely and junking the toxins. This includes condemning ads through our own little way. Make a stand!
(Source) BBC News
(TrendHunter.com) It’s always nice to see someone come up with secondary uses for items the majority of people discard. Craig Arnold, a designer obsessed with cameras came up with the idea to recycle old camera parts and turn them into jewelry.
Most of the pieces used in the re:vision line come from old school came…
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