Hasta La Creative!

Surfers love reggae. Must be the particular aroma.

Advertising Agency: Visão Comunicação Estratégica, Brazil
Creative Director: Mariel Fernandes
Copywriter: Sulivan Cruz
Art Director: Ricardo Hurmus
Illustrator: Marcel Andreaza
Other additional credits: Emerson Alano Jr., Michel Carvalho

A Reggae show is just like a soccer match. If you make a goal, you take a toke.

Advertising Agency: Visão Comunicação Estratégica, Brazil
Creative Director: Mariel Fernandes
Copywriter: Sulivan Cruz
Art Director: Ricardo Hurmus
Illustrator: Marcel Andreaza
Other additional credits: Emerson Alano Jr., Michel Carvalho

Advertising Agency: RPA, Santa Monica, CA, USA
Creative Directors: Mark Erwin, Pat Mendelson
Art Director: Mark Erwin
Copywriter: Pat Mendelson
Illustrator: none
Photographers: Olaf Hauschulz, Roxanne Lowit
Aired: May 2008

Advertising Agency: RPA, Santa Monica, CA, USA
Creative Directors: Mark Erwin, Pat Mendelson
Art Director: Mark Erwin
Copywriter: Pat Mendelson
Illustrator: none
Photographers: Olaf Hauschulz, Roxanne Lowit
Aired: May 2008

(TrendHunter.com) Violise Lunn danish fashion designer is making one-of-a-kind clothing in her studio in Copenhagen. But the kicker, is that some of the clothing is unwearable.

However, her items aren’t unwearable for the same reasons as haute couture clothing. The reason is the material: these dresses are made …

Advertising Agency: PP&B Advertising, Dubai, UAE
Creative Director: Jimmy Arujo, Sandesh Shevade
Art Director: Abhijit Vichare, Sudhakar Tandalekar
Copywriter: Jimmy Arujo
Released: April 2008

Advertising Agency: Grey Istanbul, Turkey
Creative Directors: Engin Kafadar, Tuğbay Bilbay, Ergin Binyıldız
Art Director: Dide Hersekli
Photographer: Lindsey Hopkinson
Published: March 2008

Advertising needs more doers than talkers.

We were asked to develop a print campaign for Young Lions Brazil. Instead of doing it, we created a campaign that started secretly on the internet, generated a lot of buzz an then became the print ads.

Secretly, we created bad and non sense fictitious ads and posted them on the main advertising websites in Brazil and the world. The ads caused all kinds of comments: criticism, compliments, and theoretical analysis. In just 10 days, more than 400 comments were posted on the ads and some other sites provided spontaneous emphasis about them. With the fictitious ads and their comments we made our print ads. The tagline was: Advertising needs more doers than talkers.

We needed to engage the best young advertising professionals to the project. This audience accesses advertising sites and make comments on these sites every single day. So, in order to get them interacting with our campaign, to get them fished by the campaign, we created ads that estimulated them to post comments on these sites.
There was a 40% increase in the number of subscriptions, in addition to the debate on the anonymous comments on the internet. Advertising sites, newspapers and TV programs highlighted the campaign. A huge discussion about the strategy and the message was started.

Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Alessandro Bernardo
Copywriter: João Caetano Brasil
Photographer: Lúcio Cunha

Advertising needs more doers than talkers.

We were asked to develop a print campaign for Young Lions Brazil. Instead of doing it, we created a campaign that started secretly on the internet, generated a lot of buzz an then became the print ads.

Secretly, we created bad and non sense fictitious ads and posted them on the main advertising websites in Brazil and the world. The ads caused all kinds of comments: criticism, compliments, and theoretical analysis. In just 10 days, more than 400 comments were posted on the ads and some other sites provided spontaneous emphasis about them. With the fictitious ads and their comments we made our print ads. The tagline was: Advertising needs more doers than talkers.

We needed to engage the best young advertising professionals to the project. This audience accesses advertising sites and make comments on these sites every single day. So, in order to get them interacting with our campaign, to get them fished by the campaign, we created ads that estimulated them to post comments on these sites.
There was a 40% increase in the number of subscriptions, in addition to the debate on the anonymous comments on the internet. Advertising sites, newspapers and TV programs highlighted the campaign. A huge discussion about the strategy and the message was started.

Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Alessandro Bernardo
Copywriter: João Caetano Brasil
Photographer: Lúcio Cunha

Advertising needs more doers than talkers.

We were asked to develop a print campaign for Young Lions Brazil. Instead of doing it, we created a campaign that started secretly on the internet, generated a lot of buzz an then became the print ads.

Secretly, we created bad and non sense fictitious ads and posted them on the main advertising websites in Brazil and the world. The ads caused all kinds of comments: criticism, compliments, and theoretical analysis. In just 10 days, more than 400 comments were posted on the ads and some other sites provided spontaneous emphasis about them. With the fictitious ads and their comments we made our print ads. The tagline was: Advertising needs more doers than talkers.

We needed to engage the best young advertising professionals to the project. This audience accesses advertising sites and make comments on these sites every single day. So, in order to get them interacting with our campaign, to get them fished by the campaign, we created ads that estimulated them to post comments on these sites.
There was a 40% increase in the number of subscriptions, in addition to the debate on the anonymous comments on the internet. Advertising sites, newspapers and TV programs highlighted the campaign. A huge discussion about the strategy and the message was started.

Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Alessandro Bernardo
Copywriter: João Caetano Brasil
Photographer: Lúcio Cunha