Hasta La Creative!

Advertising Agency: Taxi Canada
Creative Director: Zak Mroueh
Art Director: David Lamarche
Copywriter: Mario Laberge
Illustrator: Maurice Gervais
Production: Tara Greguric, Jacques Latreille
Released: June 2007

(TrendHunter.com) Japan is infamous for expensive and limited living space. From the necessity of efficiently utilizing this limited space comes a cool dining table in a cube design by Cube Style.

The dining set is cleverly designed such that it is an unassuming little cube when not in use.

Whenever you want to us…

Note to self: Only approve creative that offends people in the countries that either don’t import your product or don’t have the internets and photoshops.

In Mexico, Absolut is running a print and a billboard that shows Mexico with borders from the early 1800s as part of its In An Absolut World campaign. LA Times blogs about it; pissed off readers create their own version of an ideal world:

Absolut responds on the campaign blog (742 comments to date): “As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market. Obviously, this ad was run in Mexico, and not the US — that ad might have been very different.”

As one of the commenters on the blog points out, Absolut sales by country in 2007 were 50% for the US, 3% for Mexico.

This is fun. The creative is gonna be a hit on the Balkans where every country dreams of a “Greater” (and historically accurate) version of itself. A good place to start is Serbia that just lost Kosovo. Here, let me help: Greater Bulgaria, Greater Albania, Greater Macedonia, Greater Serbia, Greater Romania, Greater Croatia.

Kinda like this Smart billboard from South Africa boasting how there’s nothing American about the car.

Earlier:
Local Billboards and Global Information

Holland ad agency Selmore didn’t have any apprehension using crude language in the Damn F**king Tasty TV spots for New York Pizza.

If you’ve seen these commercials, you’d know not to serve Italian mafia anything but a “damn fuc**ing tasty” pizza! The series of three commercials parody the Scarface…

(TrendHunter.com) These amazing lego-like wooden and plastic toys are DIY Moov toys for kids between the ages of 5 and 12. The toy can be transformed into a racer or a carver, a tricycle or a scooter. Pretty cool toys and they are also very attractive.

Ad Age is running an article on the former chief operating officer at WPP’s Alliance, David Caruso. Caruso has started a new agency, Acme Content Co., dedicated to branded entertainment.

“I felt in a big agency [branded content] still wasn’t being treated with the respect and thought leadership that the other disciplines were,” he said. “It was still sort of a black sheep.”

Part of the value of having an independent shop in branded entertainment, he added, will be helping marketers find ways to evaluate the effectiveness of programs, the timing and complexity of which don’t always lend themselves to assessment by the marketing-mix models favored by more analytical clients.

“I’ve seen so many great ideas that weren’t packaged fully and die, because eventually some tough questions are going to be asked,” he said. “If you can crack the P&Gs and Unilevers of the world, the less analytical clients will come a lot easier.”

The article goes on to say Caruso speaks P&G’s language, and that P&G’s favorite acronym is “FSCIs” (for free-standing coupon inserts). I’m confused by this. First, I’ve always called them FSIs, not FSCIs. The “coupon” is implied. Secondly, what do FSIs have to do with branded content? Not much.

(TrendHunter.com) This is considered a unique and rare limited edition armchair. Made of aluminium, the San Damas chair has an exaggerated back and arms designed to look like a bird with wings, splayed back legs and front legs in the manner of a bird’s legs and feet. All you’re missing is some nest-inspired footstool…

(TrendHunter.com) LED, short for Light-Emitting Diode, was first created by Russian Oleg Vladimirovich Losev in the 1920’s.

LEDs have been used in numerous applications and have recently become very popular in design trends.

However, this bikini that was ‘showcased’ at the recent Spring Break Nationals might just …

It’s our job.

Advertising Agency: DRAFT FCB + IDB
Creative Directors: Rodrigo Gómez, Paulino Caffarena, Gustavo Hernandez
Art Director: Paulino Caffarena
Copywriter: Rodrigo Figueroa
Illustrators: Paulino Caffarena, Juanito

(TrendHunter.com) “Excuse me, sir. Would you happen to have the time?” “Certainly, my good fellow. It is… day.” This is about as close to time that the owner of Romain Jerome’s Day & Night watch can tell.

The timepiece runs off of Tourbillon movement and only reveals two times – night and day. It was recently f…