Hasta La Creative!

Improve yourself.

Advertising Agency: LOWE, Moscow, Russia
Creative Director / Copywriter: Andreas Mielenhausen
Art Director / Illustrator: Viktor Melamed
Published: November 2007

Improve yourself.

Advertising Agency: LOWE, Moscow, Russia
Creative Director / Copywriter: Andreas Mielenhausen
Art Director / Illustrator: Viktor Melamed
Published: November 2007

Can TV adjust itself to the realities of direct marketing? TV doesn’t have much of a choice, experts say.

Advertisers continue to demand greater targeting and accountability as the growth in Internet advertising heats up competition for budgets.

Comcast and Starcom MediaVest now have some data to push things in that direction. Conducting a 16-month study, they found that households that had TV ads targeted to them were about a third less likely to change the channel than those that were shown traditional ads.

Sounds like a “duh” moment. But I’m sure it’s important and all that.

[via The Wall Street Journal]

Improve yourself.

Advertising Agency: LOWE, Moscow, Russia
Creative Director / Copywriter: Andreas Mielenhausen
Art Director / Illustrator: Viktor Melamed
Published: November 2007

Improve yourself.

Advertising Agency: LOWE, Moscow, Russia
Creative Director / Copywriter: Andreas Mielenhausen
Art Director / Illustrator: Viktor Melamed
Published: November 2007

The Mexican version of the north american map in their installment of the “In an absolut world” campaign, LA Times blogs gossips that the ad has generated strong responses from people north of the border.

“I find this ad deeply offensive, and needlessly divisive. I will now make a point of drinking other brands. And ‘vodka and tonic’ is my drink,” said one visitor, called New Yorker, on MexicoReporter.com.

Seems the ad generally pissed off people on the northern side of the border, so much so that the Absolut Vodka site now carries an explanation of the ad (and more hating comments): In an ABSOLUT World according to Mexico

read more

(TrendHunter.com) It’s all going Eurovision Crazy at the moment (Ireland is entering a Turkey called Dustin) so I thought I would have some Monday fun to cheer everyone up. Thanking the lord for wifi, I took a look some of the top Eurovision “car crashes” of late. I mean, who can forget a heavily-pregnant Jordon in p…

A great idea from Adhese’s blog ad network Enchanté and Caroline from Rolling Talks: send blogger Ine on a skiing vacation to Club Med in Chamonix, and while she liveblogs using Twitter and Flickr, show her tweets and flicks live in ads for Club Med.

The ads are displayed this week on blogs like BVLG, Bnox, Past is Prologue and others. You can read more about this campaign on the Adhese blog.

Tonight is the NCAA men’s basketball championship game, but at least one person is unwelcome at the festivities: Hooters girl Sara Hoots (apparently her real name), shown here with Dick Vitale in a Final Four program ad that was pulled for allegedly being too racy. Possibly the NCAA didn’t want to give the impression that Vitale enjoys the company of attractive women. As it is, the ad looks like a rejected Fark.com Photoshop job to me. If she’d been sitting in his lap or something, then we’d have at least some grounds to pull the ad. As it is, they’re overreacting. If the Catholic Church can tolerate Hooters, then so can the NCAA. Also: Here’s a Hooters TV spot with Dickie V.

—Posted by David Kiefaber

As George Taylor in the finale of Planet of the Apes, Charlton Heston pounded the surf-drenched sand and damned mankind to hell for atomic warfare when he realized he was back on Earth, something most viewers surmised far sooner, since the apes were speaking English. He warned the world that “Soylent Green is people!” in the closing scenes of that holocaust movie, long after most supporting characters had devoured their second cousins. And he was the Omega Man, or so he thought, though there seemed to be lots of other people around. He was always kind of confused and super violent, but nobody brought more class and focus to an end-of-the-world film, or any other enterprise in which he appeared, than Chuck. He was also the NRA spokesman who coined the gun lobby’s de-facto tagline by vowing that Al Gore would wrest his Second Amendment rights “from my cold, dead hands.” Such passion made his screen performances vital. Among the memorable roles of his 64-year career: Thomas Jefferson, Andrew Jackson, Moses, Michelangelo, Marc Antony, Cardinal Richelieu, Buffalo Bill Cody, Sir Thomas More (oddly, AdFreaked just last week), John the Baptist, Sherlock Holmes and Judah Ben-Hur. Early in Apes, Taylor says: “I can’t help thinking that somewhere in the universe there has to be something better than man. Has to be.” Here’s hoping Chuck finds just that. Heston died Saturday at age 84.

—Posted by David Gianatasio