The temptation of taste.
Advertising Agency: Far East DDB Bangkok, Thailand
Creative Director: Gongpan Uphathumprungpong
Art Director: Chitapol Vanijyananda
Copywriter: Sira Srisuparat
Photographer: Anuchai Sricharoonputong, Remix Studio Bangkok
(TrendHunter.com) Designer Elia Marinucci’s KICK IT elevates the popular game of foosball into the next level with the use of magnets, audio commentary, and electric shocks (OUCH!) The modifications give the players the means for deeper intervention and control of the game. Each end of the table has a button that act…
(TrendHunter.com) Kokeshi are Japanese dolls, handmade from wood, with a simple trunk and an enlarged head with a few thin, painted lines to define the face. The body has a floral design painted in red, black, and sometimes yellow, and covered with a layer of wax. One characteristic of Kokeshi dolls is their lack of …
In the same week as The Wilderness fair in Stockholm, Sweden, the Swedish Diving Association performes a guerrilla campaign and paints divers just like road signs, to attract visitors to the “Diving Village”, a part of the Wilderness fair.
The “Diving Village” is a part of the Wilderness fair and contains many different exhibitors within diving. To attract more visitors to the fair, especially dive-interested, the diving association has created a guerrilla campaign with street art painted white divers, just like ordinary road signs. And like road symbols there is an arrow, but it is pointing towards the nearest water. Underneath the diver is the web address www.börjadyka.nu [translation: www.startdiving.now]. The street art is painted in a temporary spray that easily disappears and goes away in rain.
Advertising Agency: Miami Guerrilla Agency, Sweden
Advertising Agency: VVL BBDO, Belgium
Creative Director: Jan Baert
Creation: Jef Boes, Jan Ockerman
Photographer: Christophe Gilbert
Art Buyer: Roxane Lemaire
Account: Murielle Segers, Hans Smets
(TrendHunter.com) Generally balloons are associated with children’s parties, and they might even reach artistic constructions and creative design but all people are thinking about is children’s fun. But here we are talking serious business.
The American fashion designers Katie Laibstain, 23, and Steven Jones, 39…
WASHINGTON (AdAge.com) — Google today completed its $3.1 billion purchase of DoubleClick, acting shortly after the European Union gave its final approval to the deal that combines the world's largest search marketer with the world's largest ad-serving company.
Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Xue
Art Director: Dechun Qiu
Copywriter: Su Wang
Released: February 2008
(TrendHunter.com) Can you imagine working here? The Red Bull head quarters has a video wall, “floating†stairs or, the best alternative, slides to get down a floor! Check out the pictures. The whole place is designed to encourage interaction. The female contingency must have to wear pants or jeans all the time.
“The…
DETROIT (AdAge.com) — Calling all broadcaster wannabes. Gas Station TV will start a nationwide search April 1 to find the "face" of its GSTV Network. Contenders can upload 30-second videos of themselves directly to an area on gstv.com (or to a social-media platform of their choosing) from April 1 through May 4. The Detroit-area company will promote the talent search on MySpace, Facebook, YouTube and other sites, as well as on its 5,000 TV screens that sit atop gas pumps in a dozen top markets that reach more than 30 million viewers monthly.
In today’s environment, with technological advances, marketing strategies and celebrity endorsements, shoes have become much more than just footwear. Brands are scrambling to assert their top-dog status, and today finds Nike is in the midst of launching one of their broadest multimedia campaigns to date, including a :60 spot to air on American Idol and college basketball tournaments asserting that “my better is better than your better”:
The emerging Nike campaign is in direct response to the Under Armour Superbowl spot proclaiming “The Future is Ours,” announcing their entrance into the cross-trainer marketplace. Under Armour quickly rose to dominance in the “compression fitting apparel” category, and after entering the market less than a year ago, has taken a 1/5 market share of football cleats. An interesting article in today’s Oregonian has some interesting info and quotes regarding the Nike campaign and the shoe/athletic apparel battle:
“This was definitely an all-out attempt to stop Under Armour in its tracks,” said John Horan, publisher of trade newsletter Sporting Goods Intelligence. “They want to make sure they don’t get surprised on this category.”
Follow the jump for the Under Armour spot, a bit of Adidas, and some Pony action
NEW YORK (AdAge.com) — Miramax is reviewing planning and buying duties for the electronic portion of its media account, which includes TV, radio, new media and outdoor and is now handled by Palisades Media Group.
It’s amazing what kind of team TBWA and MJZ make. Or, maybe what’s more amazing is the campaign they’re putting together for Skittles. More tasty goodness from them:
(TrendHunter.com) An Australian manufacturer invented a five-wheel bicycle. The model baptized as the “StreetSurferâ€, has one wheel in the back and four front wheels. The designers state that the four contact points in the front allow for more controlled and completely different movements.
The StreetSurfer got i…
…in true Cartoon Network style: with robots. The game was put together by agency Ralph and promotes CN’s Robotboy.
(TrendHunter.com) Breast cancer survivors often struggle with feeling beautiful while staying comfortable after a mastectomy, but Anja Mullins, a survivor herself, has set out to change that with Ann Jacqueline Design, a line of flattering post mastectomy fashion.
The apparel is meant to make women feel attractive …
And he wants us to get some, too. O_O
LONDON – WCRS is under fire for a new ad which bears a remarkable similarity to a video produced by US academics in 1999.
LONDON – WCRS is under fire for a new ad which bears a remarkable similarity to a video produced by US academics in 1999.
(TrendHunter.com) When looked at from afar, it becomes evident that this image of a face actually consists of photographs of hundreds of naked human bodies that, with their combination of unique shapes and colours.
The clever ad was created for a BBC genealogy TV program which focuses on ancestry, called Who Do You …
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