Travel Alberta: Chairlift

Travel Alberta: Chairlift

Advertising Agency: Venture Communications, Toronto, Canada
Creative Director: Jon Mychajlyszyn
Art Director: Brad Van Schaik
Photographer: Jason Stang
Graphic Design: Marcelle Faucher
Published: February 2007

Frazer Pan Flavoured Gum: Madame

Frazer Pan Flavoured Gum: Madame

Keep your city clean.

In India, a huge percentage of the population chews Pan (Betel leaf). People generally spit the Pan juice out wherever they feel like.

Advertising Agency: Bates David Enterprise, New Delhi, India
Art Director: Aneesh Jaisinghani
Copywriter: Sambit Mishra
Creative Director: Nitin Beri
Published: October 2007

Frazer Pan Flavoured Gum: Sarkari Babu

Frazer Pan Flavoured Gum: Sarkari Babu

Keep your city clean.

In India, a huge percentage of the population chews Pan (Betel leaf). People generally spit the Pan juice out wherever they feel like.

Advertising Agency: Bates David Enterprise, New Delhi, India
Art Director: Aneesh Jaisinghani
Copywriter: Sambit Mishra
Creative Director: Nitin Beri
Published: October 2007

Frazer Pan Flavoured Gum: Qawwal

Frazer Pan Flavoured Gum: Qawwal

Keep your city clean.

In India, a huge percentage of the population chews Pan (Betel leaf). People generally spit the Pan juice out wherever they feel like.

Advertising Agency: Bates David Enterprise, New Delhi, India
Art Director: Aneesh Jaisinghani
Copywriter: Sambit Mishra
Creative Director: Nitin Beri
Published: October 2007

Nelonen / Dexter: Psycho

Nelonen / Dexter: Psycho

Advertising Agency: Hasan&Partners, Helsinki, Finland
Art Director: Mikael Nemeschansky
Copywriter: Saku Everi
Photographer: Frank Uyttenhove

Nelonen / Dexter: Jason

Nelonen / Dexter: Jason

Advertising Agency: Hasan&Partners, Helsinki, Finland
Art Director: Mikael Nemeschansky
Copywriter: Saku Everi
Photographer: Frank Uyttenhove

Nelonen / Dexter: Hannibal

Nelonen / Dexter: Hannibal

Advertising Agency: Hasan&Partners, Helsinki, Finland
Art Director: Mikael Nemeschansky
Copywriter: Saku Everi
Photographer: Frank Uyttenhove

Fake a Twinkling City View – The Better View Curtain (GALLERY)

(TrendHunter.com) Do you ever dream that instead of looking at your ratty lawn during the day that you could see the twinkling lights of huge metropolitan city? Or maybe you’re stuck with a horrible view of a neighbouring concrete building. If you want a change of scenery without leaving your home, then you’ll love t…

Quick Comparison of Decision 08′

  • Hillary Clinton. Clinton’s site has a “Hillary TV” page that houses a complete set of her promotional videos. It does not, however, include any clips of speeches or debates. It also incorporates video testimonials from Americans who speak about their personal interactions with the candidate. All of Clinton’s video ads are readily available on her site. While she has probably produced more campaign videos than the other candidates, video titles don’t properly explain what the video is about, so searches for “hillary clinton” on both YouTube and Google Video fail to elicit favorable search results.
  • Mike Huckabee. Huckabee incorporates user-generated video on his Web site, in addition to video clips of his speeches and TV ads. He has a channel on YouTube and employs some optimization techniques, as a search for “Mike Huckabee” yields an even split between pro and anti Huckabee results. That said, his campaign doesn’t optimize his video for other tail video sites, like dailymotion.com. No videos produced by the candidate are among most search results. Unlike other candidates, some of his videos seem to have been created specifically for the Web, but these clips don’t appear in ads. They serve as an additional forum for him to reach voters on his site.
  • John McCain. McCain has a multimedia page that compartmentalizes videos into four groups: “On the Road,” “On the Issues,” “About John McCain,” and “On the Lighter Side.” McCain also has a YouTube channel and videos on Google Video and Metacafe. While his video is on the Internet, it’s not optimized to elicit positive searches on video aggregator sites. When I searched for “John McCain,” unflattering user-generated videos outnumbered those created by McCain’s campaign. There’s also no incorporation of live video. However, this candidate uses both in-page and in-banner video ads. With Flash and standard ads, there are also links out to videos on McCain’s site.
  • Barack Obama. Obama has the best organic optimization of videos of all the candidates. When I searched on YouTube and Google Video, promotional material developed by the Obama camp outranked videos produced by others. This is most likely due to keyword and video title optimization to help search results. Like McCain, Obama has a dedicated YouTube channel for his videos, and his site has “Barack TV,” which separates video clips by topic, date, and target demographic. On the other side, searches for “Barack Obama” on aggregator and tail video sites yield no relevant results, and Obama doesn’t use video in online advertisements, only Flash.

Latino Politics: Mariachi Style


Latino bloggers went crazy last week, lambasting Hillary Clinton for her parading around with a 5-year-old boy in a mariachi suit during a rally in El Paso, Texas, though a mostly Latino cheering crowd roared with chants of ¡Viva Hillary! But wait until you hear Viva Obama, a catchy mariachi-style corrido pitching the Illinois senator. That will surely make your heart melt.

Soc Net Fatigue Sinks Click Rates

The Web self tends to be a marketed version of the real thing, more an example of how thoroughly we’ve all internalized the branding process than an outbreak of revelation. –Rob Walker in Fast Company

Spike Jones at Brains on Fire picks up on Walker’s FC piece on online identity and has this to add:

The lesson to be learned here? Before you sink your precious marketing budget dollars into that social networking site’s banner ads, you might want to think again. Even if it’s “targeted,” it’s still interruptive, a one-way conversation and now, might even not be that targeted after all.

In related news, BusinessWeek claims the MySpace Generation is getting fed up. The average amount of time each user spends on social networking sites has fallen by 14% over the last four months, according to market researcher ComScore.

“What you have with social networks is the most overhyped scenario in online advertising,” says Tim Vanderhook, CEO of Specific Media, which places ads for customers on a variety of Web sites.

Social networks have some of the lowest response rates on the Web, advertisers and ad placement firms say. Marketers say as few as 4 in 10,000 people who see their ads on social networking sites click on them, compared with 20 in 10,000 across the Web.

In an Absolut world… lemons and pears get steamy?


TBWA\Chiat\Day, New York bring us more fresh Absolut work. Fresh and fruity. What does this look like to you? Is that the idea? Is it streams as in streamlined or streams of steam as in steamy? Why do I even bother trying to figure this out? I need a stiff drink that does not taste like clam juice right now, thanks bartender.

read more

CNTS & The KDU


 

Quite a while ago, when my interest for digital art started turning obsesive, I realized that most of the artists that blew me away then (and still do today), had one thing in common: They all were part of the Keystone Design Union.
 
It was then that I set myself as a long term goal to one day be a part of this select group of artists and visionaries I admire so much. And today finally, it’s true. I’m finally a member of the group I so admire.
 
My deepest thanks to the good David Harris for all his assitance and answering my ever-growing amount of questions, and of course to the great David Gensler for recruiting me.
 
It’s an honor to share up-close with such talented people.
 
So from now on around here, you can also trust The KDU.

BBC + iTUNES

BBC downloads deal with iTunes

Around 10 series to be available to buy

LONDON — The BBC and Apple have agreed a pioneering deal that enables users to download high profile fare like “Life on Mars” via iTunes for around $4 a shot.Brits will be able to buy shows for £1.89 an episode ($3.70) from Tuesday following an agreement between the Corp’s commercial division, BBC Worldwide, and Apple.

Around 10 series including “Life on Mars,” “Little Britain” and “Robin Hood” are available on the U.K. iTunes store for viewing on a PC or Mac computer, video-enabled iPod, iPhone or via Apple TV.

It is the first time a U.K. broadcaster has made its fare available on iTunes.

Recently aired shows like “Ashes to Ashes,” the follow-up to “Life on Mars,” will be made available once they have run on the BBC iPlayer on-demand catch-up service, funded by the license fee — levied on all U.K. TV homes.

Simon Danker, director of digital media at BBC Worldwide, said, “We want to give audiences a wide variety of options on how and where to view their favorite BBC shows.

“With more people now choosing to watch TV shows on their iPods, fans of series such as ‘The Mighty Boosh’ and ‘The Catherine Tate Show’ can now enjoy those shows wherever they are.”

Added Apple’s vice prexy of iTunes Eddy Cue: “Television programming has been incredibly popular with iTunes customers in the U.K.

“We’re thrilled to add hit programming from the BBC with favorites including the latest ratings winner ‘Ashes to Ashes.’ ”

The move is the first time the BBC has asked British auds to pay to download content and will be watched with keen interest by privately funded rivals.

The iPlayer is doing boffo business for the corp. since it was relaunched on Christmas Day, with more than 3.5 million shows streamed or downloaded within the first two weeks.

BBC Worldwide is collaborating with Channel 4 and ITV to launch an on-demand broadband TV initiative provisionally entitled Kangaroo and due to bow later this year.

The BBC already runs download to rent and download to own services in the U.S.

RU n The Biz?

Yesterday, Variety, in association with Jobster, launched The Biz, the first social networking website for the entertainment business.

The Biz seeks to serve as on online community for media professionals who can, among other things, search for jobs, pitch projects and exchange ideas.

It also will serve as a venue for job recruiters who will be able to find candidates based on specific interests, skills and levels of experience.

If you want to join but don’t want to fill out yet another profile (and who does?), Variety will kindly import your data from Facebook or LinkedIn.

Little Bit o’ Luck has big creepiness factor

The New York Lottery has launched a campaign in NYC that you’d practically have to leave town to avoid. It’s plastered all over the subways and is airing on the local TV networks, advertising the lottery’s Take 5 game—whose odds, apparently, are stacked so favorably toward the player that all you need is “a little bit o’ luck” to win. In the campaign, “Little Bit o’ Luck” comes to life as a short, balding dude with thick glasses, whose head is freakishly out of proportion to his body (a gimmick that’s becoming more popular in the wake of Elf Yourself) but who gets more than a little bit o’ love from the ladies. Comedian Brett Gelman reportedly plays the character, but may not be proud of that fact.

—Posted by Tim Nudd

Come On, It Makes Perfect Sense to Use Skin to Sell Skin.

apligraf-ad.jpg

Adfreak pointed us to news of a virgin ad campaign for Apligraf, a kind of magic band-aid that uses living cells from the foreskins of baby boys to heal foot sores and leg ulcers.

Samsung Mobile Phone: Mumbai

Samsung Mobile Phone: Mumbai

Your phone is here.
Samsung phones with mobile tracker.

Advertising Agency: Cheil Communications, New Delhi, India
Creative Directors: Prathap Suthan, Viral Pandya, Vedobroto Roy
Art Directors: Geetu Kashyap, Viral Pandya
Copywriters: Vedobroto Roy, Prathap Suthan
Illustrator: Atanu Roy
Published: December 2007

Samsung Mobile Phone: Madras

Samsung Mobile Phone: Madras

Your phone is here.
Samsung phones with mobile tracker.

Advertising Agency: Cheil Communications, New Delhi, India
Creative Directors: Prathap Suthan, Viral Pandya, Vedobroto Roy
Art Directors: Geetu Kashyap, Viral Pandya
Copywriters: Vedobroto Roy, Prathap Suthan
Illustrator: Atanu Roy
Published: December 2007

Samsung Mobile Phone: Delhi

Samsung Mobile Phone: Delhi

Your phone is here.
Samsung phones with mobile tracker.

Advertising Agency: Cheil Communications, New Delhi, India
Creative Directors: Prathap Suthan, Viral Pandya, Vedobroto Roy
Art Directors: Geetu Kashyap, Viral Pandya
Copywriters: Vedobroto Roy, Prathap Suthan
Illustrator: Atanu Roy
Published: December 2007