Hasta La Creative!

LONDON – Dharmash Mistry, managing director of Bauer Consumer Media and Bauer Performance, is set to leave the company.

Agency Spy wants to know how many women work at your agency, so they’ve created this handy three question survey. Sadly there’s an option of “0” women in the creative department and the higher “5-10”. So my creative dept with 12 creatives (not counting the CD’s) and three women only is hard to explain on that survey. It’s not even a small agency, 225 people in total.

Ideas on ideas has redesgned and introduce the new ideas on ideas here. I always had a soft spot for the old design, but nothing lasts forever especially not on the web. Unless you don’t want it to, then it’ll be sent around in perpetuity.

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Apologies for the youtube post guys who can’t see it – but this was too good to pass up. David Ogilvy shares some of his insights while showing off his trademark red suspenders. You ain’t fooling me David, it’s not because it’s hot in India that you removed your jacket.

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Marcello Serpa the handsome latin ad genius who’s been raking in the awards for AlmapBBDO ever since he made history in 1993 as the first latin american to nab the prestigious Grand Prix in the Cannes Lion for the Antarctica soft drink campaign, has been named the recipient of the Clio Lifetime Achievement award. Congrats! Now you can put the personal Clio next to the 45 other clio’s you’ve won over the years.
Marcello Serpa will be given the award the 15th of May at the Gansevoort Hotel South in Miami Beach where this years Clio festival will be held.
Ever humble, Serpa’s comment was:

I was pleasantly surprised and very happy that Clio thinks my work deserves such an award.

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LONDON – Premium and luxury retailers are driving growth in the £14.7bn UK department store market, according to a new report by Verdict Research.

LONDON – GCap Media has rejected a second takeover bid from Global Radio, which offered 202p a share, because it ‘significantly undervalues’ the company.

Advertising Agency: Olabuenaga Chemistri, México City, México
Executive Creative Director: Jorge Cuchi
Group Creative Director: Pablo Ferrari
Copywriter: Pablo Ferrari, Natividad Gidi
Producer: Roberto Collazo
Production Company: Central Films
Director: Rodrigo García
Aired: December 2007

Back in Noverber DDB Canada approached Nick Capra, co-owner of Running Free, a Markham, Ont. athletic apparel store, with an offer to do a pro bono ad campaign – meaning they figured that they had an awesome idea they really wanted to do. The idea was to show what happens when us girls don’t have a decent running bra, portraits of women with black eyes and broken noses and the line “Support bras, now available.”
Nick Capra didn’t like the ads, but sought the opinions of his co-workers anyway:

“I do things by consensus, so I showed them to everybody at the shop and they all had the same reaction, which was quite negative…They looked like a domestic violence campaign.”

Capra then told DDB he didn’t want to use them, and that was that, right?
Wrong.

However, according to Andrew Simon, senior vice-president and creative director at DDB’s Toronto office, Capra gave the agency the go-ahead in writing to produce the ads, though Simon declined to show Marketing a copy of Capra’s approval.

But the ads were sent to adblogs and have thus cause quite a stir on the net, so finally Capra has posted a statement on Running Free’s website calling the ads a “hoax,” “tasteless and offensive” and saying he never authorized the use of the company logo. DDB now wants to apologise and are asking all adbloggers to take the ads down.

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LONDON – The Drudge Report has broken the media blackout imposed by the Ministry of Defence about Prince Harry’s secret deployment in Afghanistan, where the third-in-line to the throne has been in frontline action for the last two months fighting the Taliban.

Heavyweight division.

Advertising Agency: JWT Algiers, Algeria
Creative Director: Jean Louis Rerat
Copywriter: Rachid Benyahia
Art Director: Kadar Nefla