Aurélien Juner explore l’image de la mode à travers l’objet du magazine de mode. Cherchant à comprendre la fonction de diffuseur d’image de ces revues, il explore et interroge le statut des couvertures en décomposant le magazine. Un travail splendide à découvrir dans la suite.
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“A Ukrainian inventor, Johan DeBroyer has created an idea for a re-sealable aluminum soda can which features hidden advertising messaging. The ingenious new can appears like a standard soda can — until it is popped open.
When the tab is turned 180 degrees, the can becomes re-closed with a water-tight and gas-tight seal, revealing a full-color, high-resolution advertising message through the tab opening.
The vast potential for the new soda can is proportionate to the fact that there are 250 billion soda cans consumed annually.”
— emailed press release, Advercan
UPI, March 29, 1989:
“The Soviet Union has signed a deal to sell advertising space—in space, of all places.
The Tass news agency said Wednesday that Glavkosmos, the Soviet commercial space agency, signed a contract with a Swiss firm that includes selling advertising space on cosmonauts’ space suits and painting two 6-by-9-foot advertising messages on the hull of the orbiting Mir space station.
Besides the advertising patches on the space suits and the outdoor space billboards, clients will have the opportunity to have a 3-minute commercial filmed by cosmonauts onboard the Mir.”
Earlier:
From the creative media planning department: an ad for a mattress company on Brazilian TV’s test card after the end of the day’s programming. (via Ads of the World).
And below is what one of the first test cards ever looked like (from Test Card Gallery, an amazing site with lots of history and test cards from around the world).
I’m liking the ring of it: high-definition napkins. I guess if you bind many of them in a book, you’ll have a high-def flip book. Almost an HD TV. Anyway, NapAds Network prints your ads on napkins in high resolution and places them in bars. If you are a bar, you can get the napkins for free.
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