Center Fresh: Harry

Center Fresh: Harry

Advertising Agency: Ogilvy & Mather, India
Executive Creative Director: Piyush Pandey
Creative Directors: Abhijit Avasthi, Jignesh Maniar
Art Directors: Ashish Naik, Surendra Gohey
Illustrator: Lokesh Karekar
Copywriters: Dharini Shah, Nasrulla Husami

Center Fresh: John

Center Fresh: John

Advertising Agency: Ogilvy & Mather, India
Executive Creative Director: Piyush Pandey
Creative Directors: Abhijit Avasthi, Jignesh Maniar
Art Directors: Ashish Naik, Surendra Gohey
Illustrator: Lokesh Karekar
Copywriters: Dharini Shah, Nasrulla Husami

Center Fresh: Teacher

Center Fresh: Teacher

Advertising Agency: Ogilvy & Mather, India
Executive Creative Director: Piyush Pandey
Creative Directors: Abhijit Avasthi, Jignesh Maniar
Art Directors: Ashish Naik, Surendra Gohey
Illustrator: Lokesh Karekar
Copywriters: Dharini Shah, Nasrulla Husami

Super Bowl XLII Commercials – Third Quarter

And now, we head into the fourth and final quarter…this game seems to be moving awfully fast this year. Notables from the third quarter include, Career Builder and Vitamin Water.

Cars.com – “Witch Doctor” – :30 – Tiny heads – reminds me of a scene from “Beatlejuice”.
Agency: DDB, Chicago
Director/Production: Matt Aselton, Epoch Films
The spot takes place at a dealership and ends with the tagline “Confidence comes standard.” The ad ends with a “funny” “Plan B” the buyer had in mind if things went sour.

Salesgenie.com – “Pandas” – :30 – At least the animation makes this much better than last year…and this year they actually have a concept!
Agency: creative:mint
Animation: Geoff Callan and Daniel Grace, Creative Mint, San Francisco
The concept and copy for the spot was created by Vin Gupta, founder and chairman of the company.
Superadgrunts, see the spot below.

read more

Bud Light Refreshes the Palate … and the Loins

If you take Will Ferrell’s word for it, that is. This spot, where Will Ferrell screws up an uncountable number of Bud Light ad takes with Freudian slips, is probably our favourite Bud Light ad thus far. It actually made…

Hey, a Car Ad. For Who? Beats Us. (We Wish.)

hyundaigenesis.jpg

We can’t believe Hyundai waffled over the inclusion of its ads in the Super Bowl this year, a decision (or lack of it) that build unmerited hype for what we thought to be a really boring brand.

ESPN: Statue

ESPN: Statue

Champions League’s Final live from Greece.

Advertising Agency: Neogamabbh, São Paulo, Brazil
Creative Director: Alexandre Gama
Art Directors: Thiago Rocha, Marcelo M. Leite
Copywriter: Thomaz Dantas
Illustrator: Daniel Leão
Photographer: Getty Images
Published: May 2007

Jockey Club São Paulo: Diana GP

Jockey Club São Paulo: Diana GP

Diana GP. A race with the best mares.

Advertising Agency: Neogamabbh, São Paulo, Brazil
Creative Director: Alexandre Gama
Art Directors: Thiago Rocha, Renato Salzano, Felipe Zambom
Copywriter: Thomaz Dantas
Photographer: Marcus Hausser
Image Processing: William Teixeira
Published: October 2007

Jockey Club São Paulo: Fast

Jockey Club São Paulo: Fast

Grand Prix Derby Paulista. The fastest foals of the country.

Advertising Agency: Neogamabbh, São Paulo, Brazil
Creative Director: Alexandre Gama
Art Directors: Renato Salzano, Thiago Rocha, Felipe Zambom
Copywriter: Thomaz Dantas
Photographer: Marcus Hausser
Image Processing: William Teixeira
Published: November 2007

Baby Pukes, We Forget What Etrade Advertises

We all know sticking a baby in a commercial usually guarantees it to be a success so we figure this Etrade ad with a talking baby would follow that trend…until, of course, the baby puked.

Hey … Beer Can Make Us Fly?

fly-bud.jpg

More slapstick Bud Light crap for Super Bowl 2008. Want the ability to fly? Guess what beer can help you out. Anheuser-Busch will not be held liable for jet- or sun-related accidents.

Tattoo Yes: Identity

Tattoo Yes: Identity

Nothing says more about you.

Advertising Agency: Rai Communication, Brazil
Art Director: Jarede Brasil
Copywriter: Gera de Paula
Photographer: Saulo Smith

Tattoo Yes: Attitude

Tattoo Yes: Attitude

Nothing says more about you.

Advertising Agency: Rai Communication, Brazil
Art Director: Jarede Brasil
Copywriter: Gera de Paula
Photographer: Saulo Smith

Tattoo Yes: Soul

Tattoo Yes: Soul

Nothing says more about you.

Advertising Agency: Rai Communication, Brazil
Art Director: Jarede Brasil
Copywriter: Gera de Paula
Photographer: Saulo Smith

Tattoo Yes: Religion

Tattoo Yes: Religion

Nothing says more about you.

Advertising Agency: Rai Communication, Brazil
Art Director: Jarede Brasil
Copywriter: Gera de Paula
Photographer: Saulo Smith

Carmen Says ‘Whoa,’ We Say ‘Huh?’

caremen_icebreakers1.jpg

We suppose there’s a legion of Carmen Elektra lovers out there but wasn’t she popular like ten years ago?

Vacuum Cleaner Battles Sadistic Robot for ‘Wall-E’

walle.jpg

We’re not sure what Pixar’s Wall-E is about, but the ad includes a Toy Story cameo and the murder of a vacuum cleaner by a cute robot — a species that, by now, we’re bored with.

BudLight Cavemen Disappoints

budlight-wheel.jpg

OK, so we finally get to see those cave me do their thing as they struggle to deliver the Bud Light to the party which becomes easier when another cave dude invents the wheel.

Genomma Lab: Plate

Genomma Lab: Plate

In Mexico, 8 million children can’t eat even a piece of bread.

Advertising Agency: Expok, Mexico
Creative Director / Copywriter: Luis Martínez
Art Director: Yahaira Rosas
Executive Producer: Edgar López
Released: November 2007

Bridgestone Fails to Dazzle, Pays God-Knows-What for Alice Cooper and Richard Simmons

rsimmonsforbridge.jpg

Don’t get us wrong. Richard Simmons impressions are funny. Richard Simmons in the flesh is funnier still.