Super Bowl XLII Commercials – Third Quarter

And now, we head into the fourth and final quarter…this game seems to be moving awfully fast this year. Notables from the third quarter include, Career Builder and Vitamin Water.

Cars.com – “Witch Doctor” – :30 – Tiny heads – reminds me of a scene from “Beatlejuice”.
Agency: DDB, Chicago
Director/Production: Matt Aselton, Epoch Films
The spot takes place at a dealership and ends with the tagline “Confidence comes standard.” The ad ends with a “funny” “Plan B” the buyer had in mind if things went sour.

Salesgenie.com – “Pandas” – :30 – At least the animation makes this much better than last year…and this year they actually have a concept!
Agency: creative:mint
Animation: Geoff Callan and Daniel Grace, Creative Mint, San Francisco
The concept and copy for the spot was created by Vin Gupta, founder and chairman of the company.
Superadgrunts, see the spot below.

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