Hasta La Creative!

For not everyone.

Advertising Agency: McCann Erickson, Warsaw, Poland
Copywriters / Art Directors: Iza Przepiorska-Kotlinska, Lukasz Kotlinski
Photographer: Lukasz Murgrabia
Via: Advert-Eyes

Gum by numbers.
Every little bit helps keep Australia beautiful.

Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Deputy Creative Director: Steve Back
Typographer: Jason Young
Art Directors: Iggy Rodriguez, Steele Bonus, Justin Carew, Jakub Szymanski
Copywriter: Iggy Rodriguez

Gum by numbers.
Every little bit helps keep Australia beautiful.

Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Deputy Creative Director: Steve Back
Typographer: Jason Young
Art Directors: Iggy Rodriguez, Steele Bonus, Justin Carew, Jakub Szymanski
Copywriter: Iggy Rodriguez

“Recreating Movement is a computer program for analyzing film sequences and has been developed within a diploma thesis.”

On Kottke, a great round-up of time-merge visualizations. Below, “1000 cars racing at the same time“, a video overlay of many play-throughs. Besides the obvious fun factor, it’s a great tool for averaging user interactions within an environment.

Early detection saves lives.

Advertising Agency: Saatchi & Saatchi, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Art Director: Yee Wai Khuen
Copywriters: Quah Chia Seng, Adrian Miller

There has been a lot of talk these days about branding. A few of you have written to me about building greater brand equity with consumers of color — particularly with Asian-American consumers. But connecting with Asian consumers is more than just having that balance of the rational and emotional elements that define your company's brand essence.

Boy, is this a weird story. After two major Kia executives depart comes a possible reason for their departures, from Ad Age:

The 13th U.S. president was central to Kia’s upcoming “Unheard of President’s Day Sale,” honoring, in tongue-in-cheek fashion, the first commander in chief to have running water in the White House. The punchline of new TV ads promoting the sale is a soap-on-a-rope bust of President Fillmore; the automaker handed out the same soaps to reporters at its media dinner last week during the Chicago Auto Show.

But Byung Mo Ahn was not amused. The South Korea-born executive, who returned to Kia’s Irvine, Calif., headquarters nine days ago in the newly created position of chairman and group CEO of Kia Motors America and Kia Motors Manufacturing Georgia (the automotive plant currently under construction in West Point, Ga.), doesn’t like the current brand of humor in Kia’s ads, according to executives close to the matter. One of those executives said Mr. Ahn prefers to show the cars and trucks as serious contenders with good quality.

Yeah, he doesn’t look all that funny. Now Grover Cleveland, that would have been a better choice. He was hilarious, you know.

When I saw the Kia Soap on a Rope commercial, I have to say I was slightly confused. It was funny, but I wasn’t entirely sure what was going on. Apparently Byung Mo Ahn had similar feelings. The previous president and recently named chairman and group CEO of Kia Motors America is reported to be less than amused with the direction of humor that Kia is moving in. According to an article on AdAge today, the soap on a rope spot (and actual soap on a rope handouts) is the cause of departure of both Kia’s president and their VP of marketing. While I can understand Ahn’s desire to change direction of the company’s advertising, I always associate humor with Kia’s advertising, and the soap on a rope spot, while a bit out there, definitely carries on the tradition of the giant map pin, musical cars, and steerology. Regardless of whether or not the spot and the execs departure were directly linked, I think it’s safe to say that it’s never easy to please everyone, not even with soap on a rope.

“If you wear it, they will watch.” That’s the premise behind the concept of wearable video (patent pending).

You have seen the product on here – now see the viral to match with amusing dancing cupid!

Champagne Sandwich Spread – Limited Edition Marmite (TREND HUNTER) What do Marmite and Champagne have in common? Likely nothing if it weren’t for the limited edition production of Lover’s Marmite containing a …