Hasta La Creative!

When I saw the Kia Soap on a Rope commercial, I have to say I was slightly confused. It was funny, but I wasn’t entirely sure what was going on. Apparently Byung Mo Ahn had similar feelings. The previous president and recently named chairman and group CEO of Kia Motors America is reported to be less than amused with the direction of humor that Kia is moving in. According to an article on AdAge today, the soap on a rope spot (and actual soap on a rope handouts) is the cause of departure of both Kia’s president and their VP of marketing. While I can understand Ahn’s desire to change direction of the company’s advertising, I always associate humor with Kia’s advertising, and the soap on a rope spot, while a bit out there, definitely carries on the tradition of the giant map pin, musical cars, and steerology. Regardless of whether or not the spot and the execs departure were directly linked, I think it’s safe to say that it’s never easy to please everyone, not even with soap on a rope.