Hasta La Creative!

According to a press release published on Yahoo Finance, The New York Times is happy to send you a text with links to its latest articles.

By sending a text message with the appropriate keyword to 698698 (NYTNYT), users can receive the latest three articles from a given section of the paper. Articles can be displayed on any type of cell phone or PDA. The services are free to use, although standard carrier charges may apply.

For example, when you text, “business” to the given short code, three story previews appear on your phone. Each preview has a link to the full story as displayed on mobile.nytimes.com.

The sectional keywords for texting: Latest, World, National, Metro, Science, Technology, Political, Health, Sports, Style, Dining, Week, Arts, Magazine and Emailed.

You can also receive the latest work from these op-ed columnists: Brooks, Cohen, Collins, Dowd, Friedman, Herbert, Kristof, Kristol, Krugman and Rich.

(TrendHunter.com) Simple and elegant, the Walk In shower from Artweger removes all barriers from you and your shower. Made almost entirely of glass, the shower gives you an unadulterated look at your surroundings… and the same for anyone looking at you!

Interactive print ad that appeared in newspapers and on campuses. The ads encourage the consumer to crumple up the soccer ball patterned ad and play a spontaneous pick up game hence spreading the love of the sport throughout the city. Download the pdf of the poster, print and play.

Advertising Agency: Palm Arnold communications, Canada
Creative Directors: Pascal DeDecker, Christina Brown
Copywriter: Jean-Laurent Py
Art Director: Sébastien Boutebel

Simon Ownes is rallying the troops and claiming January 30th 2008 international delete your MySpace account day. After regretting signing up for the account the very first day he expresses his ongoing frustration with the site. Constant friend requests, spam, banner ads and the ages the actual page …

(TrendHunter.com) Yeah she’s hot, and tiny, and rich, and married to a French jock, but can Eva Longoria sell sportswear? BeBe thinks so which is why they’ve hired her as the celebrity face to represent their Spring 2008 line.

The fashions she wore for the new spring catalog is on sale now online. It’s OK if you h…

Tyson Foods, Inc. has been touting its line of antibiotic-free chicken as part of a $70 million advertising campaign. But, competitive poultry producers are upset that the Arkansas-based company has been making false claims about its product.

Calling themselves the Truthful Labeling Coalition, Perdue Farms, Sanderson Farms Inc., Gold’n Plump Poultry Inc. and Foster Poultry Farms accused Tyson of displaying misleading advertising claims in violation of federal and state law and sent a letter to Tyson asking the company to pull its ads.

At issue is Tyson’s use of an animal medication called ionophores, commonly added to poultry feed to help prevent an intestinal parasite that can lead to lower body weight or death in poultry, causing economic loss to producers.

Last month, Tyson agreed to stop using a version of its antibiotic-free labels on its chicken products after the U.S. Department of Agriculture concluded it had awarded the label mistakenly, because the company was still using medication that it characterized as antibiotics. Tyson has also agreed to amend its advertising.

[via The Wall Street Journal]

• Artificial life being created – Telegraph
  The first artificial genetic code and how to make it from scratch from 4 kinds of chemical is unveiled by a US team, marking the completion of the second of three steps towards the dawn of synthetic life.
• Guardian Unlimited | Mark Lawson: Are crime books easier to write than ‘serious’ novels?
  In the course of a compensation dispute, we have medical and legal support for the traditional libel against crime writing: that it is done by authors whose brains aren’t fully working.
• ArtCal – Chelsea – White Box – Jheon Soocheon, Beyond Bar Codes
  Artist transforms White Box’s entire floor into a giant bar code, which will also host sculptures related to electronic consumer products. The floor’s bar code functions as a platform on which viewers will, by osmosis, become consumer products themselves.
• Australian girl’s ‘miracle’ immune switch (ABC Science Online)
  teenage girl has become the world’s first known transplant patient to change blood groups and take on the immune system of her organ donor, say doctors.
• vintage_ads: electric corset!?

Advertising Agency: Giovanni+Draftfcb, Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Directors: Felipe Gomes, Ricardo Câmara
Account Director: Gustavo Oliveira

Tell better stories.

Advertising Agency: TBWA/Hunt/Lascaris, South Africa
Creative Director: Adam Weber
Art Director: David Joubert
Copywriter: Lauren Shewitz
Photographer: Clive Stewart
Retoucher: Rob Frew

Tell better stories.

Advertising Agency: TBWA/Hunt/Lascaris, South Africa
Creative Director: Adam Weber
Art Director: David Joubert
Copywriter: Lauren Shewitz
Photographer: Clive Stewart
Retoucher: Rob Frew