Hasta La Creative!

Advertising Agency: Y&R Germany
Creative Director: Uwe Marquardt
Art Director: Helge Kniess
Copywriter: Andreas Richter
Photographers: Daniel Tripp, Helge Kniess
Agency Producer: Marion Lakatos

We really wish you would stay a little longer.

Advertising Agency: Uncle Grey, Oslo, Denmark
Creative Director: Per Pedersen
Art Directors: Jesper Hansen, Jon Goltsche
Copywriters: Ulrik Juul, Kristian Eilertsen

The Extra miniature bikes collection is here. The world’s most powerful bikes in 12 different miniatures for you to collect.

Advertising Agency: Contemporânea
Creative Director: Carlos Pedrosa
Art Director / Copywriter: Mônica Zimmermman
Published: 2007

The Extra miniature bikes collection is here. The world’s most powerful bikes in 12 different miniatures for you to collect.

Advertising Agency: Contemporânea
Creative Director: Carlos Pedrosa
Art Director / Copywriter: Mônica Zimmermman
Published: 2007

Mad Doctor Gleebitz is worried that CWS (Celebrity Worship Syndrome) is rampant in Australia and people cant separate celebrity from reality. Celebrities replacing friends and relatives, emotional transfer of the celebrity’s feelings (if something bad happened to their celebrity they’d feel it was happening to them)

All sounds pretty normal I guess and they’ve been looking for Australia’s top 10 sufferers to highlight the dangers of the disease.

http://www.donotvisitthefix.com.au/#/home/

The site is promoting ninemsn’s new entertainment site thefix.com.au where users are warned that their massive celebrity content can be harmful for sufferers of this syndrome

JT’s dick in a box gets a bit of an airing again

And there’s even a posh spice lookalike who chased after Beckham before xmas
http://www.donotvisitthefix.com.au/#/camilla/

Sometimes beauty comes from the beast.

Advertising Agency: Mcann Erickson Jakarta, Indonesia
Creative Directors: John Bailey, Andri Putra
Art Director: Adam Pamungkas
Copywriter: Thomas Patrik
Photographer: Roy Genggam
Published: November 2007

Sometimes beauty comes from the beast.

Advertising Agency: Mcann Erickson Jakarta, Indonesia
Creative Directors: John Bailey, Andri Putra
Art Director: Adam Pamungkas
Copywriter: Thomas Patrik
Photographer: Roy Genggam
Published: November 2007

I like what Marshall Kirkpatrick has to say about launching a social network in today’s media environment.

Social networks have caught on for a reason – they offer functionality that’s very useful for a lot of people in many different communities of interest. That said, everyone is wary of copy-cat, roach-motel, me-too social networks. Why not have your cake and eat it too? By framing the extension of your existing site as just that, an extension of your existing users’ profile capabilities, instead of as a social network launch – you can make everyone happy and maintain your dignity.

He also has some interesting things to offer on while labeling a soc net.

You could build your own social networking functionality for your site, but chances are that’s not your area of expertise. In that case, you may want to let someone else do that for you. Check out KickApps, CollectiveX, Elgg, PeopleAggregator and the TechCrunch list of white label social network vendors.

There are enough white label social network options on the market that it should be a buyer’s market and vendors should be innovating rapidly to serve user needs and differentiate themselves.

I’m likin’ what I’m hearing because I’m intent on building a soc net for bars and those who frequent bars. If you have any advise for me concerning this project, or want to contribute in some way, please let me know.

George, you can be a charter member!

Radiohead got great coverage of their “In Rainbows” album that you could download and pay what you feel like.

Funny that 2008 saw the album was released in record stores around the world and you can no longer download it. Early adopters only thanks! Record labels rejoice as we all realize there still more money to be made with physical CD’s.

But don’t let Radiohead’s PR train fool you into thinking they were the only ones. It wasn’t just Radiohead doing this there were other examples all with seemingly positive results.

Steal This Film part I & Part II asked the P2P users to pay a small donation and it seems to have worked out OK.

Revolution let people into theaters for free and had them pay at the end. In the Fox interview below the producer says “we’ve made over $5 million” which is great for a independent film.

Even comedians are getting in on the act with Steve Hofsetter making triple his normal royalty if he released he latest album on a label. This article quotes “In the first two days of sales, Hofstetter says he has made more money than he did in the first two weeks of his last album.”

Trent Reznor and his pet project “Niggy Tardust” had 28,000 people pay $5 for the new album. That equated to 18% of the total downloads.

After reading Trent’s quite honest report on his site he seems disappointed. Sounds like he spent quite a bit of money actually producing the album. Also he set the price $5. All the other efforts asked people to pay what they felt. So people may have paid more. Also he could have brought in more smaller donations.

These successes show you don’t have to be one of the biggest bands on the world to make this work. In fact the gimmick might even expand your brand beyond your initial fan base.

Will any major brands trial this idea in 2008. Pay what you want for a pair of Nike’s? I guess it’s easy for digital distribution. You not actually at a lose if 1,000,000 people take you up on your offer and don’t pay. But with psychical products there is a production cost.

I guess the Hare Krishna’s have been doing this for a long time with their free food in exchange for a donation of some kid. And I know there have been many “Pay what you feel” restaurants in the past that get by the same way.

Equinox’s new campaign by Fallon is titled “Happily Ever.” The ads feature images of hot bodies posing in provocative positions with the headline “Happily Ever,” followed by “What’s your after?” in small print.

Adage happened to have some quotes from the senior director of marketing for Equinox on the campaign:

“The big selling point of Fallon was their creativity,” said Hillary Benjamin, senior director-marketing for Equinox. “This new campaign is so strategically sound and out-of-the-box that it will exponentially fill the marketplace on its strength.”

“It’s [about] both fitness and lifestyle,” Ms. Benjamin said. “We were looking to continue to evolve the brand’s lifestyle position. Our members are less motivated by physical results [than] the long-term implications of being physically and emotionally fit. They work hard for their rewards, and in this case, our members expect their ultimate fantasy, their ‘happily ever after.'”

Fallon hired Paris fashion photographer and director Ellen van Unwerth to shoot the campaign. The photos focus on four themes: female and male sexual fantasy, inner beauty and eternal youth. They all carry sexual overtones, from three nuns painting a nude male model in a David-like pose to women eating fruit off a man’s stomach.

“We wanted it to be visually arresting enough so people will understand and take note of the campaign,” Ms. Benjamin said.

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