Dutch Association of Traffic Victims: Rear mirror

Dutch Association of Traffic Victims: Rear mirror

Every month a child dies through not wearing a seatbelt in the back.

Advertising Agency: Ogilvy Amsterdam, The Netherlands
Art Director: Jan-Willem Smits
Copywriter: Edsard Schutte
Photographer: Arno Bosma
Other: Prof. J.L. de Kroes

Fevi Kwik: Fixed

Fevi Kwik: Fixed

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Piyush Pandey, Abhijit Avasthi
Art Directors: Samir Sojwal, Akshay Thakur
Copywriter: Yogesh Pradhan
Photographer: Makarand Shiraskar

Fevi Kwik: Easier

Fevi Kwik: Easier

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Piyush Pandey, Abhijit Avasthi
Art Directors: Samir Sojwal, Akshay Thakur
Copywriter: Yogesh Pradhan
Photographer: Makarand Shiraskar

NABU: Earth memory

NABU: Earth memory

Advertising Agency: Y&R Germany
Creative Directors: Uwe Marquardt, Christian Daul
Art Director: Harald Schumacher
Agency Producer: Martina Wiegand

Adobe InDesign Software: Quarkbuster

Adobe InDesign Software: Quarkbuster

“Quark” is also the name for “curd cheese”, a popular dairy product sold in every German supermarket.
Advertising Agency: Rapp Collins, Hamburg, Germany
Executive Creative Director: Olaf Klumski
Creative Director: Ute Lange
Art Director: Anne Kathrin Lüders

Orbit: Fortune Cookies

Orbit: Fortune Cookies

He who chews Orbit after any meal, healthy teeth will have.

Advertising Agency: MarkBBDO, Prague, Czech Republic
Creative Directors: Leon Sverdlin, Martin Charvat
Art Director: Dan Kurz
Copywriter: Pavel Sobek

Links for 2007-12-31 [del.icio.us]

O2 and paper group team up on coupon drive

O2 has teamed up with News Group Newspapers to launch a coupon redemption system to drive redemption in newsagents.

Public turns on to lower-value coupon offers

More consumers are willing to respond to lower value incentives than 2006, according to an online survey by market insight firm CCB fast.MAP.

Water brand hires Intelligent for UK launch

Norwegian mineral water brand Isklar has appointed Intelligent Marketing to handle the below-the-line brief for its upcoming £2 million UK launch.

T-Mobile splits with Iris after roster review

T-Mobile has parted company with its in-store agency, Iris, after a review of the telecoms company’s agency arrangements.

Post Office to start Yuletide savings club

The Post Office is launching a Christmas club this year in a bid to fill the gap created by the collapse of Farepak in 2006.

Sportech hires VCCP in pools makeover

Sportech, owner of pools brands Littlewoods and Vernons, has appointed VCCP to handle the 2008 relaunch of both brands.

Cocktail buys press specialist Superseeds

Partnership marketing agency Cocktail has bought newspaper and magazine promotion specialist Superseeds, nearly quadrupling its revenues.

Survey raises promotion doubt

Marketers could be misplacing their faith in the appeal of promotions according to research by marketing service firm Valassis.

Inspiration: Preview party – Classic car event is a roaring success

RM Auctions’ 1920s-themed event in southwest London enabled lucky guests to get close to some of the world’s most highly prized marques.

Inspiration: Girl about town – Abigail – Parties with the beautiful people

Being part of London’s social elite has its perks, and getting VIP tickets to watch your teen idols in concert is one of them. So, after packing my whistle and glow stick, I hurried off to watch Take That perform at the NEC Arena in Birmingham. Feeling invigorated from all the singing and dancing, I thought it was the perfect time to ponder a month of partying.

Inspiration: Party person – Solo performance

Microsoft events manager Louise Patke must cover all the angles herself.

Inspiration: Creative space – Trick of the light

Briefed by agency 9PR to produce the lighting for a Calvin Klein show, Renegade’s Nick Gray used subtle techniques to create a surreal yet dramatic atmosphere at venue P3.

Inspiration: RSVP Top 20 Venues

Hard to believe, but it really has been a year since the last RSVP venue poll. A year packed with exciting parties showcasing the creative talent the industry has to offer, all taking place within some of the country’s most exciting locations. So, after totting up the thousands of votes, we now present your favourite party spaces of 2007. This year’s chart sees eight new entries, two re-entries and a host of climbers and fallers. Best of luck to all those who entered.