Nature’s breakfast.
Advertising Agency: Dentsu Brussels, Belgium
Creative Directors: Wain Choi, Roger Tavares
Art Director: Eric Jamez
Copywriter: Jan Vandenplas
Photographer: Studio Habousha
Other additional credits: Coline Carnoy
Published: December 2007
Nature’s breakfast.
Advertising Agency: Dentsu Brussels, Belgium
Creative Directors: Wain Choi, Roger Tavares
Art Director: Eric Jamez
Copywriter: Jan Vandenplas
Photographer: Studio Habousha
Other additional credits: Coline Carnoy
Published: December 2007
The world’s smallest ad?! Check out this clever use of print. Love it or hate it, it gets noticed just like the those pesky pimples it promises to vanquish. The latest work for Clearasil from Euro RSCG Düsseldorf, Germany uses a “specially created pimple sticker” to instantly turn the covers of popular youth magazines into Clearasil Ads. The back of the sticker drives to clearasil.com, and due to high demand they are producing more of the stickers to be used as giveaways. Yeah, I know I can’t wait to cover my Trapper Keeper in pimple stickers — so cool! Still, it’s a really smart use of media. Just wish they would have given a little more thought to the online experience. Once you get there, it’s just another generic product site. Why not replicate the print experience there? Let people upload photos, pimple-ize them and share them with friends? Seems like a huge missed opportunity — almost as big that pimple. How can you miss it?
Technorati Tags: review, advertising, beyond madison avenue
Time Out has appointed The SPA Way to handle its consumer business following a six-way pitch.
The Green Party has called in a PR agency to aid its London mayoral candidate Sian Berry in her bid to achieve a strong showing in this year’s election.
The Ministry of Defence (MoD) has lost its director of news to a management and technology consultancy, after five and a half years of service.
Consumer agency Exposure has been forced to pay thousands of pounds for its involvement in a spat between The Daily Telegraph newspaper and actress Nicole Kidman, currently the face of Chanel.
Integrated comms agency Gyro International has made its first move into the PR industry with the acquisition of healthcare PR shop HSD Communications.
One of the biggest UK ethnic minority housing providers has brought in PR support as it fights a government bid to merge it into a mainstream housing association.
Global luxury hotel brand Preferred Hotel Group has appointed consumer shop Lucre to oversee European PR for four establishments.
Vertigo PR, the Manchester consumer agency launched by former Communique MD Nathalie Bagnall, has been acquired by fellow Manchester agency MC2.
A company that makes energy-efficient lightbulbs has hired its first PR agency, as the Government presses ahead with plans to ban incandescent bulbs by 2011.
Tenerife, the Canary Island often seen as the home of boozy Brits abroad, has hired The Brighter Group in a bid to overhaul its image and attract a more upmarket crowd. Brighter will focus on promoting the north of the island. Most Brits currently visit the south. Brighter MD Matt Fearnley said the agency won the work without pitch after meeting the client at the 2007 ABTA Travel Convention.
Preeminent Jury from Around the World Amassed to Judge the Best in Digital Media and Web Advertising for One Show Interactive
~ Will McGinness of Goodby, Silverstein & Partners named as Jury Chairman ~
New York (January 09, 2008) – Twenty-eight of the top creative directors in the field of interactive advertising have been chosen to judge the One Show Interactive awards, the industry’s most prestigious awards competition celebrating the year’s best in digital media and web design.
I posted about this technology a few months ago. This online application allows users to upload an image and resize it dynamically. The image will lose only the areas of the image that are not crucial while keeping the same balance and composition no matter the proportions.
Try it for yourself.
var addthis_pub = […]
When you win an account, you want it to be an account you can believe in and profit from. That can mean any number of things, depending on the account and the people who win it.
While a sunglasses account isn’t a car account, I’ve got to believe McGarrah/Jessee is pleased to beat out Fallon and Carmichael Lynch to win the Costa Del Mar business.
I used to work on Bolle at Integer/Denver and they’d invite us over to their warehouse for employee-only blowouts, where I’d walk away with six or seven pairs of glasses and goggles for $10 to $15 each. Perks are important.
According to The Austin American-Stateman, McGarrah/Jessee has 51 employees, and is expected to report about $70 million in billings this year.
The agency’s clients include Whataburger, Shiner beer and Frost Bank.
NEW YORK (AdAge.com) — Omnicom Group is looking for a new CEO for its biggest U.S. Hispanic agency, Dieste Harmel & Partners, following a behind-the-scenes restructuring.
Want to make me care less about an athletic championship? Then please strap a giant title sponsor to said contest. And no one does it better (in terms of money) or worse (in terms of diluting any import of said contest) than NCAA Football. And it's all our fault.
As this year’s ski & snowboard season ramps up, companies are doing everything they can to push product. Seattle-based Burton Snowboards has re-invented their “open minds, open mountains” campaign with a hefty challenge to “sabotage stupidity” by poaching at the four resorts in the US that still ban snowboarding. In the video on their microsite, there’s a lengthy intro by Jake Burton where he mentions Facism and Draconian bans, and proceeds to talk about the Declaration of Independence, freedom, and poaching as a form of protest. It’s a bit heavyhanded, but I wouldn’t expect any less from Burton. To top it off, there’s a $5000 purse per resort for the best user-generated poaching video posted to the site. That’s one way to invite participation. And to make the pot even sweeter (and voice support for the campaign), companies are pitching in, like snowboarding retailer Evo Gear who added an additional $5000 to the purse.
It’s interesting to see a company the size of Burton,the world’s leading snowboard manufacturer, pushing something along the lines of poaching. I’d have to question the legal implications of a possibly illegal endeavor on a private resort. They do have a “Poaching 10 commandments” page on the site, the first of which is don’t break the law, but it’s still something unexpect from Burton – which may be a good thing. It’ll be interesting to see how it all plays out, and to see if they actually get some cool content out of it.
Technorati Tags: advertising, snowboarding, user-generated, beyond madison avenue
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