Circuit City’s Stock Price Gets Zapped. Not A Shock.

Sorry for all the bad puns, but hey, a bad brand deserves bad puns. I wrote back in March about Circuit City’s decision to fire 3000 employees, the ones who were the most knowledgeable on the sales floor. Of course, at the time, it was a way to make Wall Street happy by lowering costs and boosting profits.

Well, Wall Street is not happy. From the Chicago Tribune:

Shares of Circuit City Stores Inc. lost more than a quarter of their value Friday after the firm posted a wider-than-expected third-quarter loss and said it wouldn’t make money this quarter either, prompting analysts to question whether it should hang out a “for sale” sign.

The stock fell $1.91, or 28.7 percent, to $4.75, on the New York Stock Exchange. It was the biggest drop since February 2002.

“Clearly, we are very disappointed,” Chief Executive Philip Schoonover told analysts during a conference call. He said the company underestimated the financial impact of cost-saving initiatives on sales.

Analysts were clearly disappointed. The results were “absolutely astonishing to us,” said Christopher Horvers, an analyst at Bear Stearns & Co. “If they don’t turn around in the fourth quarter, it will raise the likelihood that this company goes down a dark path.”

Well, it’s not astonishing to me. The in-store experience is one of the most important things they have. Getting rid of 3000 smart workers wasn’t the answer. They’ve killed their brand.

When will corporations and marketers realize that cutting costs isn’t always the answer to their problems?

TAXI creates coats for homeless people that insulate with newspaper.

15 below project was born on Taxi’s 15th anniversary. With it TAXI want too create ideas that give back to the community. Their first initiative is survival gear for the homeless – a jacket lined with pockets that can be filled with newspaper which keeps people warn even when temperatures drop to -15 degrees. The coat is made from Aquamax, a waterproof, breathable fabric laminated with a nonporous membrane. Taxi plans to ship 3,000 coats in 2008 to cities where Taxi has set up shop, including Toronto, Calgary, Montreal, Vancouver, and New York.


Steve Mykolyn testing out the coat in a freezer. watch a film of the test here

“I never felt cold, it was perfect,” Mykolyn said in an interview with DigitalJournal.com. “I had to test it out, because as a creative director I’m the last signature on a piece of advertising, so I wanted to bring that same level of high standards to this coat.”

Via Digital Journal

read more

Volkswagen Tiguan: Moving City

Volkswagen Tiguan: Moving City

Advertising Agency: DDB Milano, Italy
Creative Director: Vicky Gitto
Art Director: Francesco Guerrera / Andrea Maggioni
Copywriter: Luca Gelmuzzi
Head of tv: Giuseppe Brandolini
Production Company: Parco
Director: Andrew Hardaway
Visual Effects: The Embassy
Music: Human
Aired: December 2007

Scratch And Win The Caucus

Over at Politico.com, Roger Simon reveals Hillary Clinton’s latest tactic to win support in Iowa:

A campaign with limited resources would forget about the expansion voters and just go after the provens and potentials.

But the Clinton campaign has been sending out a special glossy mailing to expansion voters. On the bottom is a scratch card that says: “Itching for change? Show your support for Hillary. Scratch to win your special limited edition gift.”

When you scratch the card, you find out that you have won a travel mug. You mail the card in with your address, and the campaign sends you a free mug.

The campaign then follows up with a call, and if it gets a positive response, a volunteer will come knocking on your door.

“The idea isn’t to find out who wants a free mug; everyone wants a free mug,” a Clinton staffer said. “The idea is to see who is favorable to Hillary Clinton so we can begin a conversation with them.”

This is obviously a very expensive way to start a conversation and get a vote.

When you don’t live in one of the few battleground states/cities that politicians really care about, you never get to see stuff like this.

Is this what politics is? Is a scratch-and-sniff piece next?

ALL IN Night Club: Bass

ALL IN Night Club: Bass

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Directors: Florian Nussbaumer, Tolga Büyükdoganay
Concept: Georg Rernböck, Marcus Zbonek
Art Directors: Georg Rernböck, Tolga Büyükdoganay
Copywriters: Marcus Zbonek, Florian Nussbaumer
Photographer: Geospace
3D Design: Friendly Fire
Retouching: Graustich

Ford Outfitters: Obstacles

Ford Outfitters: Obstacles

Advertising Agency: JWT Santiago, Chile
Digital Graphic: Leo Farfan
Creative Directors / Art Directors: Matias Lecaros, Sergio Rosati
Copywriter: Matias Lecaros
Photographer: Jose Claro Agencia Cuatro
Other additional credits: Pedro Venegas
Published: March 2007

Greenpeace: Hourglass

Greenpeace: Hourglass

Time is running out.

Advertising Agency: Draftfcb Kobza, Vienna, Austria
Art Director: Roman Steiner
Copywriter: Arno Reisenbüchler
Photographer: Robert Striegl
Published: 2007

Presidencia de la Republica – Colombia Joven: Gun

Presidencia de la Republica - Colombia Joven: Gun

If you light up, you die.

Advertising Agency: ToroVazquezMora / Fischer America, Colombia
Creative Director: Jaime Cueto
Art Directors: Sergio Becerra, Andrés Mejía
Copywriter: Sebastián González
Illustrator: Robert Paz
Photographer: Javier Crespo
Published: December 2007

Mercedes Benz Austria: Shadow

Mercedes Benz Austria: Shadow

Incredible acceleration: the CL 63 AMG with 514 hp.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Volkmar Weiss
Art Director: Volkmar Weiss
Copywriter: Thomas Niederdorfer
Illustrator: Dian Warsosumarto
Account Supervisors: Peter Hoerlezeder, Judith Zingerle
Production: Butterflies & Bunnyrabbits
Illustration: Busk/Cmod, Deep Inc
Published: November 2007

Centrum / Whitehall-Much: Thinker

Centrum / Whitehall-Much: Thinker

Nutrients for the brain.

Advertising Agency: GREY Duesseldorf, Germany
Creative Directors: Frank Dopheide, Lindsay Cullen
Art Directors: Eric Straub, Chris Voutsas
Copywriters: Joern Sonnenberg, Micha Walmsley
Photographer: Anja Frers
Digital Composing: Andreas Furtner, Rotfilter Wien

Urban Home Furniture: Tree

Urban Home Furniture: Tree

Solid wood furniture. Lovingly crafted from the finest ingredients.

Advertising Agency: Square One, Dallas, Texas
Creative Director: Kevin Sutton
Art Directors: Jay Russell, Scott Brewer
Copywriters: Wade Alger, Hayden Gilbert, Kevin Sutton
Photographer: Scott Harben

Urban Home Furniture: Swan

Urban Home Furniture: Swan

Down-filled furniture. Lovingly crafted from the finest ingredients.

Advertising Agency: Square One, Dallas, Texas
Creative Director: Kevin Sutton
Art Directors: Jay Russell, Scott Brewer
Copywriters: Wade Alger, Hayden Gilbert, Kevin Sutton
Photographer: Scott Harben

Urban Home Furniture: Cow

Urban Home Furniture: Cow

The leather collection. Lovingly crafted from the finest ingredients.

Advertising Agency: Square One, Dallas, Texas
Creative Director: Kevin Sutton
Art Directors: Jay Russell, Scott Brewer
Copywriters: Wade Alger, Hayden Gilbert, Kevin Sutton
Photographer: Scott Harben

GNC Names Kaplan President; Will Also Lead Marketing

NEW YORK (AdAge.com) — Retail marketing vet Beth J. Kaplan has been chosen to lead marketing and merchandising efforts for health-store chain General Nutrition Centers.

Microsoft Narrows to Crispin, Fallon

NEW YORK (AdAge.com) — Microsoft has narrowed its search for an agency to handle creative for a $200 million to $300 million consumer-products blitz slated to launch next year to two: MDC Partners' Crispin Porter & Bogusky and Publicis Groupe's Fallon.

FREAKIEST ADVERTISING MOMENT OF 2007: Dexter’s viral defeats Pioneer for the title

Dexter After two weeks of brutal competition, the viral campaign for the Showtime program Dexter, which encouraged you to send terrifying videos to friends suggesting they were about to be offed by a serial killer, has won AdFreak’s Freakiest Ad Moment of 2007 contest. Pioneer’s laughing eyeballs put up a good fight but are no longer laughing, as Dexter prevails with about 55 percent of the final vote. Kudos also go to Canada’s Lost Jaw guy and Skittles’ milked man for making impressive runs to the Final Four, despite their rather obvious physiological handicaps. (See the final bracket here.) We believe that the British digital ad agency Ralph created the Dexter viral, so we’ll get a nice champions’ package together for them. Failing that, we may just send them a threatening e-mail. Thanks to all of you for voting. And keep the freaky ads coming.

—Posted by Tim Nudd

Japanese-ness in Japanese Contemporary Art: ‘Roppongi Crossing: Future Beats in Japanese Contemporary Culture’

0aaropong.jpgPostings will be slow as i’m currently running from one exhibition to the other in Lyon, Brussels, Gent, etc. and visiting my family and friends around. Normal service will resume on December 27. Meanwhile, Vicente Gutierrez visited yet another Tokyo art exhibition and sent us a report from it:

A follow up to the 2004 version, the 36 artists featured in Roppongi Crossing were selected by a team of four curators to introduce new emergent talent from Japan while juxtaposing such work alongside influential Japanese artists from the formative decades of the 1960s and 1970s. With both group’s work spanning the spectrum of painting, sculpture, design, video, photography, manga as well as a side of traditional craftwork [with the deliberate exception of architecture and fashion], this exhibit is meant to take the pulse of the Japanese contemporary art scene.

That this team of curators brought them together for this exhibit raises a question- What unites these artists? Is there a kind of Japanese-ness that acts as a gravity? Roppongi Crossing is another high-profile exhibit grouping Japanese artists in recent months which leads me to believe it is curators who have been more focused on asserting a unifying sense of Japanese-ness in the contemporary scene rather than the artists themselves. Meanwhile, younger artists have found themselves confronted with a choice to perceive this Japanese-ness as a unifying theme or as a departure point for themselves.

Some selections on exhibit until January 14, 2008:

1-Arithmetik.jpg
Sato Masahiko + Kiriyama Takashi, Arithmetik Garden 2007. Photo: Kioku Keizo

Sato Masahiko and Kiriyama Takashi employed RFID technology into an interactive installation whereby participants select a card with a number on it to hang around their neck, essentially becoming a number themselves. Each card is embedded with an RFID chip and participants must pass through the various gates in the mathematical garden with the goal of attaining the total of 73 via various math operations before [successfully] exiting. The computer in the corner tracks user’s steps as well as their current “number.”

0achuenok.jpg
Enoki Chu, RPM-1200, 2005. Hirakakiuchi Yuto courtesy of Mori Art Museum.

Viewable from within the center or from a recessed observation deck, RPM-1200 [2005] by Enoki Chu is a futuristic cityscape characterized by highly detailed craftwork with [scrap] metal. Popular since the 1960s, the veteran metalsmith crosses his highly detailed craftsmanship with a scaled-down design installation of an urban landscape right out of a science fiction film.

3-Iwasaki-Woodtemple.jpg 4-kohei-sculpture.jpg
Iwasaki Takahiro, Reflection Model, 2001. Photo: Tomoeda Nozomi and Nawa Kohei, Scum-Compulsion, 2007. Photo: Kioku Keizo

The traditional side of the exhibit emerges from this meticulously constructed scaled-down replica of the much-revered Kinkakuji temple [and it’s reflection, slightly offset for refraction] in Kyoto by Iwasaki Takahiro. Iwasaki’s exercise of restraint and good taste at the same time allows us to see a side of Japan’s orderliness and cleanliness in presentation. Meanwhile, Nawa Kohei’s amorphous sculptures command whatever room they are in, an embodiment of chaos in sculpture. While what is abstract makes deciphering more difficult, Nawa Kohei’s sprawl of white styrofoam is set alongside Kito Kengo’s colorful, spinning hypnosis-inducing polyhedron.

5-kengo.jpg
Image on the right: Kito Kengo, Royal, 2007. Photo: Kioku Keizo

Entitled Royal, Kito’s colorful and vibrantly visual polyhedron is equipped with small propeller blades and although quietly humming, draws more attention from our eyes than our ears. That their works were intentionally juxtaposed radically reminds us of the varied directions within the younger camp of emergent artists.

Yamaguchi Takashi’s algorithm-based interactive models place us in a new environment where we question the effects of our behavior and perceptions of [virtual] data. Centered around a generative-code program, the featured physical-interaction-digital-realization, interactive model pits two drummers against each other in a virtual space where a grounded colorful grid modulates while each drummer plays.

7-Takashi-DVD.jpg
Yamaguchi Takashi, d.v.d.

Roppongi Crossing exhibit does say a lot about what these four Japanese curators will label as Japanese ‘art’ and as a survey show, the grouping of the 36 artists seemed to result in more fractions than a complete image. Perhaps a more apt title for the exhibit would be questioning what is ‘Japanese-ness’ is Japanese contemporary art- Where do young artists think they are coming from and going which may paint a clearer picture of the Japanese contemporary art scene, although, before we know it, will be time for the next Roppongi Crossing.

All images Courtesy of Mori Art Museum

“Roppongi Crossing 2007 — Future Beats in Japanese Contemporary Art”
Until Jan. 14 2008 at the Mori Art Museum in Roppongi Hills, Tokyo.

BBDO to Lead All-Omnicom Lineup for Braun

BATAVIA, Ohio (AdAge.com) — Braun has become the latest Procter & Gamble Co. brand to adopt a holding-company assignment, with longtime creative shop BBDO Worldwide to lead an all-Omnicom Group cast of marketing-services agencies, according to P&G.

Hire Slowly, Fire Fast, Part 2

I obviously hit a nerve with my last posting on why you should take your time in the interviewing process. And be swift and decisive if you make a hiring mistake.

Brand Republic’s top stories of 2007

As Brand Republic takes a break for Christmas and the New Year, we leave you with a 10-part round-up of 2007 as told through some of the site’s most-read stories, from Brand Republic, Campaign, Marketing and Media Week.