Hasta La Creative! Page not found

Dec 26

A.K.Damm: Kaiser

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German character, French refinement.
The original Alsatian beer.

Advertising Agency: Caldas Naya, Barcelona, Spain
Creative Director / Copywriter: Gustavo Caldas
Art Director: Juanjo CasaÃ±as
Photographers: Mike Diver, Pedro Aguilar
Account Director: Fabiana CasaÃ±as

Dec 26

A.K.Damm: Marie

Posted in: Uncategorized

German character, French refinement.
The original Alsatian beer.

Dec 26

Links for 2007-12-25 [del.icio.us]

Posted in: Uncategorized

ethnographic study about vacuum cleaners :: hyperexperience
an object-centered analysis of how people adapt to new types of things. she gave some families roombas and others regular vacuum cleaners, and she observed significant differences in how people accepted them.
Goodbye to the Mall | varnelis.net
The Economist carries a story on the end of the indoor shopping mall. It reflects on Victor Gruen’s role in the creation of the mall and suggests that malls are dead, offering the rather surprising statistic that there will be not one new indoor mall cons
La dolce vita turns sour as Italy faces up to being old and poor – Times Online
â€œThe problem is that a country like Spain sees immigrants as useful workers, whereas in Italy the headlines tell us they are all criminals who go round robbing and stabbing Italians,â€ Carlo Bastasin, an economist, said
Dialogue trumps monologue: Click Opera comment counts in 2007
"The subjects that got you commenting: America, Hitler. The subjects that left you mute: Art and design." ha! same here, more or less. readers comment on border issues but ignore art stories
USA / Yemen: Secret Detention in CIA "Black Sites" | Amnesty International
Documents the cases of 3 Yemeni nationals who had "disappeared" in 2003 and who had been kept in isolation in a series of secret detention centres apparently run by US agents. In May 2005 they were flown to Yemen and transferred to Yemeni custody where th
Artdaily.org – Television Delivers People
Exhibition gathers together video works from the 1970s and 80s + more recent examples, which examine the relationship between television and the viewer. The exhibition, organized by curatorial assistant Gary Carrion-Murayari, went on view recently in the
YProductions – Row, Row Your Robot
Roboat is a new research project designed for "protests on or near aqueous points of interest." Perhaps the M-I-S-S-I-S-S-I-P-P-I during the RNC and the UnConvention?

Dec 26

Left Brain, Meet Right Brain

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Maurice LÃ©vy gets more press than any ad man on the planet. And it’s mostly favorable.

Fast Company’s Linda Tischler did manage to offer this criticism:

Maurice LÃ©vy confesses over cappuccino at a New York hotel, the only reason he got into the ad business was to chase skirt.

Although, in his native France, that insight into the man’s character would hardly pass as criticism.

Thankfully, Tischler dug for more substantive material for her piece and she found it. She looks closely at LÃ©vy’s “two Davids,” Droga and Kenny. The two men represent the great challenge before the industry, balancing the power of creative with the lure of reliable data (that clients are increasingly hungry for).

The undercurrent of panic at big agencies is palpable, as is the hunger for fresh approaches. How Publicis is attacking this reality is a case study for the industry — and a saga of unexpected self-discovery. The rising stars across Madison Avenue are the folks who can best target consumers, deliver tailored messages, and analyze performance. The joyless granularity that once made direct marketing, digital’s forebear, the lowest caste in advertising, has come out on top. And suddenly left-brainers like Digitas CEO David Kenny can crow, “We’re all gearheads here!” without worrying that he’ll be barred from the cool-kids’ table in Cannes.

For LÃ©vy, the holy grail is to make Droga a little more like Kenny — and vice versa. LÃ©vy’s grand vision is an interlocking system in which data are at the service of creativity, and creativity is responsive to the data. Despite all the focus on click rates, numbers alone, he knows, won’t fuel performance without the sizzle that gets target customers excited. “We can’t have a line that is pure digital,” he says. “We have to be digital with humanism.” In short, he needs a fully functioning cortex with synapses firing efficiently and cheerfully across the divide. The complementary brains of his two Davids, Kenny and Droga, lie at the heart of this strategy. Now he just has to prove that it all works.

Personally, I don’t see Droga’s “QVC meets MTV” contribution, also known as Honeyshed, as a creative answer for the digital age. But I guess the data will determine that.

Dec 25

Drambuie: Australian in-market research, Made for a prince

Posted in: Uncategorized

Advertising Agency: The One Centre, Australia

Dec 25