Alvo de polêmica nos EUA, M&M’s traz nova mascote, Roxa, para o Brasil

M&M Roxa

Ela já foi cancelada pela direita norte-americana, acusada de ser porta-voz do wokeismo, e se tornou peça fundamental na campanha de M&M’s no Super Bowl de 2023. E agora, a mascote Roxa dos confeito coloridos chega ao Brasil para integrar o restante da turma. Assim como nos EUA, o propósito da personagem é celebrar a …

Leia Alvo de polêmica nos EUA, M&M’s traz nova mascote, Roxa, para o Brasil na íntegra no B9.

SXSW 2023: Tilda Swinton, Robert Downey Jr e CEO da OpenAI estão entre os novos palestrantes divulgados

Tilda

O SXSW, uma das maiores conferências de tecnologia, música e cinema do mundo, está chegando e a organização anunciou novos palestrantes que estarão presentes no Centro de Convenções de Austin. Alguns dos destaques incluem a atriz inglesa Tilda Swinton, que participará de um painel sobre cinema, e o ator Robert Downey Jr, que discutirá cibercrimes …

Leia SXSW 2023: Tilda Swinton, Robert Downey Jr e CEO da OpenAI estão entre os novos palestrantes divulgados na íntegra no B9.

Lanterna do iPhone 14 é destaque em divertido comercial da Apple com jogadores de hóquei

The Hunt Apple

Neste comercial de 30 segundos da Apple no Canada, a lanterna do iPhone é bem destacada em uma divertida cena estrelada pelos jogadores de hóquei aposentados P.K. Subban e “Jumbo” Joe Thornton em um majestoso lago remoto. Usando a lanterna do iPhone para procurar por algo, os jogadores vagam pelo gelo em busca do objeto …

Leia Lanterna do iPhone 14 é destaque em divertido comercial da Apple com jogadores de hóquei na íntegra no B9.

Adeus ao botão “Surpreenda-me”: Netflix descontinua função após baixo uso

US_NETFLIX_TV_Comp_00003.png

A Netflix eliminou discretamente uma funcionalidade de UX que levou cinco anos em desenvolvimento. O botão “Surpreenda-me”, que reproduzia um filme ou programa aleatório com um clique, foi descontinuado por causa de seu baixo uso, segundo o Wall Street Journal. A função, que durou menos de um ano, foi desenvolvida para aliviar o fardo de …

Leia Adeus ao botão “Surpreenda-me”: Netflix descontinua função após baixo uso na íntegra no B9.

People Inspire People By AdWants

Advertising Agency: Adwants
Creative Director: Janardhan Pokala
Executive Directors: Prashanth Sridhar, Karthik Rajmohan
Art Director: Krishna Kumar

Creative Lab cofounder Robert Wong shares response to “What’s Your One?”

Uncategorized

Creative Lab cofounder Robert Wong shares a response to “What’s Your One?”

Roku Media Chief Charlie Collier Outlines Priorities as Streaming Growth Continues

In a year of major growth, Roku is getting its priorities in order. During an earnings call on Wednesday, the company highlighted several key achievements, including finishing the fourth quarter of 2022 with an increase of 14.3 billion streaming hours, bringing its total hours up to 87.4 billion for the year. Additionally, Roku reiterated that…

Configurable Nomadic Tiny Houses – The 'PICNIC' House by Mauro Polondak Opens From All Sides

(TrendHunter.com) The conceptual ‘PICNIC’ house has been designed as a nomadic home imagined with an ultra-configurable construction to support the needs of the inhabitant.

The home has a space-saving…

Love & Nudes Brings Awareness to Black Women’s Health Care With Groundbreaking Collection

As many continue to celebrate Black History Month, lingerie brand Love & Nudes is shedding light on the inequalities of health care. In an effort to highlight the staggering data around the high death rate in Black women with breast cancer, Love & Nudes launched the Stage Zero Collection, the world’s first breast cancer screening…

Twitter will allow cannabis advertising in policy reversal

Companies need to go through a Twitter advertiser approval process. 

Vail Resorts names Battery as creative partner, launches new creative campaign

Vail Resorts names Battery as creative partner, launches new creative campaign
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announcement

Mountain Resort Company Looks to Appeal to New Generations Through Impactful Creativity

NESCAFÉ launches the new global platform “Make your world” in Europe with the campaign “Expect more from every cup”

Drinks & Alcohol

NESCAFÉ launches the new global platform “Make your world” in Europe
with the campaign “Expect more from every cup”
Coffee. Your humble ritual.

AMC Networks Names Kristin Dolan CEO in Surprise Announcement

AMC Networks has a new CEO. Top line On Wednesday afternoon, AMC Networks announced that Kristin Dolan, a longtime company board member and the wife of AMC Networks interim executive chairman James L. Dolan, has been named CEO, effective Feb. 27. Between the lines The announcement comes just a day after the company reorganized its…

TikTok is quietly testing in-app checkout—here are the brands using it

Pacsun and Revolve appear to be among the pilot brands using TikTok’s new shopping feature.

Starry Gets an Assist From Keke Palmer and Tyrese Maxey in NBA All-Star Weekend Debut 

PepsiCo brand Starry may be a rookie in the soda category, but it’s already looking to mint its MVP status as the new official drink of the NBA, WNBA and NBA G League this All-Star Weekend. To celebrate its debut on one of the biggest sports stages of the year, Starry–which launched just a month…

Burger King – God and the 4 elements (2023) :35 (Belgium)

Food

GOD EXISTS AND SHE LIKES THE WHOPPER®.

McDonald’s – Own your McSpicy™ Face (2023) :30 (UK)

Food

McDonald’s and Leo Burnett empower the nation to own their ‘McSpicy face’ in latest film for McSpicy product launch

Jessica Hafford Joins Ridley Scott Creative Group’s Photo and Art Division

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announcement

Jessica has worked with clients such as Cover Girl, Dior Homme, Vogue Magazine, Izod, Juicy Couture, Jil Sander, Lancome

Go RVing Canada Find Your Wildhood: "You Are Out There" – 2023 Canada

Automotive

Transport & Travel

You know, I’ve always wanted to go on an epic road trip, and this ad is really nudging me to just do it!

How Warner Bros. Discovery Sold Out NBA All-Star Weekend in ‘Best Year Ever’

In addition to LeBron James recently becoming the National Basketball Association’s all-time leading scorer–live on TNT–Warner Bros. Discovery has another reason to celebrate. As the NBA’s top stars head to Salt Lake City this weekend in Turner Sports’ first year under the combined WarnerMedia and Discovery umbrella, the company has sold out its advertising inventory…