For some diehard Ikea customers, a trip to the store is already considered a magical experience. But in times of economic uncertainty, the home furnishings retailer wants to drive home the point that it can also be an affordable one. Created in partnership with Ogilvy New York, Ikea U.S. launched “The Giving Bag,” a 60-second…
Ken A. Meyer began working at Wieden+Kennedy in Portland, Ore. in 2002, two years after being diagnosed with systemic scleroderma, a life threatening autoimmune disorder that thickens and hardens the skin and internal organs. 10 years ago, he asked the agency to help him make a film about his experience and how he’s found comfort…
So much of personal branding involves getting out of our own way. Silencing the doubting voices within us and around us so that we can forge our own path. Surrendering to the greater reality of who we are and what we’re meant to do. Let’s Talk About Brand Podcast: Branding Boldly With Robin Albin Transformational…
Estamos caminhando para os últimos dias do South by Southwest (SXSW) e escolher qual conteúdo consumir durante o festival é, por si só, uma tarefa muito difícil. Algo muito interessante que percebo ao longo de todos esses dias de imersão é que temas como sustentabilidade, impacto social, diversidade e inclusão moldam as pessoas, a cultura do …
Leia SXSW: Austin muito além do tech na íntegra no B9.
O discurso de inovação e sustentabilidade do carro elétrico pode ser bem encantador e promissor, como temos visto as marcas investirem pesado nos últimos meses. Porém, tudo isso ainda parece bem distante do consumidor médio. É justamente esse abismo – entre a eletrificação e o mercado de massa – que a Volkswagen quer reduzir. Uma …
Leia ID. 2all: a aposta da Volkswagen para tornar o carro elétrico popular e acessível na íntegra no B9.
A parcerias entre marcas que já era aguardada e, inclusive, incensada pelas marcas, finalmente aconteceu. Nike e Apple uniram forças para trazer à vida o AFC Richmond, time fictício de “Ted Lasso”, com uma linha de roupas, incluindo a camisa oficial do jogo. A coleção também oferece camisetas, moletons e até cachecóis com os lemas …
Leia Ted Lasso: Nike e Apple lançam linha de uniformes e roupas do AFC Richmond na íntegra no B9.
Also: Hallmark Media signs a deal with EDO, and macroeconomic news in a nutshell.
A sporting event is nothing without snacks like our favorite sodas and chips. But the truth is, our favorite snack brands are doing even more behind the scenes than most of us are aware of, especially PepsiCo. As senior manager of sports marketing at PepsiCo, Erica Smith is truly dedicated to her role. Smith’s mission…
Despite the chatter about TikTok, some DTC brands aren’t overhauling their social media strategies just yet.
O “marketing de causas” virou commodity, seja bem ou mal feito. Diante da emergência climática, apenas posicionamento não é o suficiente. No SXSW, Líderes da Patagonia, Ben & Jerry’s, fundos de investimento e bancos deixaram claro como o aquecimento global é mais do que uma questão de marca, mas de negócio. A Patagonia, por exemplo, …
Leia SXSW 2023: Crise climática: de futuro distante à agenda das empresas na íntegra no B9.
(TrendHunter.com) This iPhone x Galaxy smartphone concept has been designed and rendered by Michael Ma as a mobile device that incorporates aesthetics from Apple and Samsung-branded solutions.
The smartphone is…
The inquiry appears to be tied to an admission by the app’s owner, ByteDance, that employees had inappropriately obtained Americans’ data. The company said it had fired the workers involved.
DTC fashion brand Rothy’s says that because it uses thread knit from 100% recycled plastic bottles, you can “go green in every color.”
Twitter didn’t move forward with the music licensing deals because of costs, people with knowledge of the matter said.
Actor Kumail Nanjiani inserts himself into a series of moments where people are dealing with serious messes to remind them, with his signature dry wit, that they’re “gonna need more Tide.” The campaign for the detergent brand’s new Tide Power Pods finds Nanjiani in a series of scenes where people are in the process of…
The platform hosted a “Beyond Brand Safety” meeting with brands and advertisers earlier this year.
The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, according to the publisher, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the position. Cook begins the role…
Corona’s “Unfilter Mexico” campaign, Vayner opens an office in Canada, and more.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
