(TrendHunter.com) These extravagantly crazy shoes will make you look fabulous, but might also ruin your diet.
If you really want to steal the show at the next party you go to, these killer candy heels will…
Same dog, different owner.
Adopt a rescue pet at caraphil.org
Advertising Agency: TBWA-Santiago Mangada Puno, Philippines
Executive Creative Director: Melvin Mangada
Creative Director / Copywriter: Joey David / Tiempo
Art Director: Cj de Silva / Ong
Photographer: Paolo Gripo
Print Producer: Dennis Carlos
Final Art: Romar Quiroz
Published: December 2013
Same cat, different owner.
Adopt a rescue pet at caraphil.org
Advertising Agency: TBWA-Santiago Mangada Puno, Philippines
Executive Creative Director: Melvin Mangada
Creative Director / Copywriter: Joey David / Tiempo
Art Director: Cj de Silva / Ong
Photographer: Paolo Gripo
Print Producer: Dennis Carlos
Final Art: Romar Quiroz
Published: December 2013
Same cat, different owner.
Adopt a rescue pet at caraphil.org
Advertising Agency: TBWA-Santiago Mangada Puno, Philippines
Executive Creative Director: Melvin Mangada
Creative Director / Copywriter: Joey David / Tiempo
Art Director: Cj de Silva / Ong
Photographer: Paolo Gripo
Print Producer: Dennis Carlos
Final Art: Romar Quiroz
Published: December 2013
Same dog, different owner.
Adopt a rescue pet at caraphil.org
Advertising Agency: TBWA-Santiago Mangada Puno, Philippines
Executive Creative Director: Melvin Mangada
Creative Director / Copywriter: Joey David / Tiempo
Art Director: Cj de Silva / Ong
Photographer: Paolo Gripo
Print Producer: Dennis Carlos
Final Art: Romar Quiroz
Published: December 2013
Same dog, different owner.
Adopt a rescue pet at caraphil.org
Advertising Agency: TBWA-Santiago Mangada Puno, Philippines
Executive Creative Director: Melvin Mangada
Creative Director / Copywriter: Joey David / Tiempo
Art Director: Cj de Silva / Ong
Photographer: Paolo Gripo
Print Producer: Dennis Carlos
Final Art: Romar Quiroz
Published: December 2013
How do you get your ad to the top of Reddit? Try erasing all the audio and bad copywriting, leaving only a few silent scenes of a sweaty, stripping tutor.
At least, that seemed to work for European thermostat app Wiser, whose new ad, "A Very Hot Afternoon," soared to Reddit's front page this week after a user converted the spot from agency Being into an animated GIF.
As you can see below by comparing the original YouTube clip to the silent animation, this translation really highlights how mediocre and pointless the actual ad's final 30 seconds are.
Also, as with any scene from the "hot for teacher" trope, it's always funny to imagine how disturbing this spot would be if the genders were reversed. A sweaty guy slowly undressing next to a young girl? Watching that kind of clip is likely to get you a visit from the feds, or at least Chris Hansen.
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Our ‘Selfies’ Radio campaign demonstrates that the Cape Times gets you closer to the news. We took key newsmakers and had them deliver the news “themselves”. You can’t get any closer to the news than with the subject bringing you the news himself.
Advertising Agency: Lowe Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director: Dane Alexander
Copywriter: Jeanine Gomes
Producer: Tenille Abrahams
Published: May 2013
Newcastle Brown Ale, which didn't buy airtime in Sunday's Super Bowl but is doing a wonderfully silly campaign about how it almost did, rolled out more content from Droga5 this week—including the hilarious endorsement below by Anna Kendrick.
Just like last week's Newcastle trailer was the year's best Super Bowl teaser, Kendrick's performance will surely be the funniest among this year's celebs.
Newcastle has done a lot of great stuff around this faux Super Bowl campaign, including a brilliantly self-mocking native ad on Gawker as well as bogus focus-group videos and another endorsement video starring Keyshawn Johnson.
"It seemed like the obvious thing we had to do, and unfair to the world if we didn't," Newcastle brand director Quinn Kilbury said of the Super Bowl ambush. "The Super Bowl is great. The game is amazing, everyone loves the game. But it's become much more about marketing in some ways, and the over-the-top ridiculousness that surrounds it. I saw a lot of that when I was doing the real Super Bowl marketing stuff over at Pepsi, so it's close to my heart, and it is a little ridiculous sometimes. For a brand that likes to poke fun at marketing, we had to poke fun at Super Bowl marketing at some point."
He added: "The brief to Droga5 was, essentially, hijack the conversation around Super Bowl marketing. We had a couple of ideas, but essentially that was it. At first I think we saw doing something around the game itself, but then we thought if you're going to do the Super Bowl, or the Super [Bleep], as we're calling it, you have to be true to the whole marketing show. You have to treat the commercial like it's a $100 million blockbuster."
See the rest of the content below.
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The match is faster, the fun is Better. Bet on your favorite sports, in just 5 minutes.
Virtual Better is a new way to bet on sports. The match is virtual, like a video game, and it only lasts 5 minutes. This means faster games and more opportunity to have fun betting on your favorite sport.
Advertising Agency: Cheil, Milan, Italy
Art Director: Alessandro Bedeschi
Copywriter: Massimo Ambrosini
3D Art Director: Anton Egorov
Illustrator 3D modelling: Vladimir Andreev
Retouchers: Nikolay Razuev, Anton Egorov
Published: January 2014
Neil Lopez (a copywriting student at Miami Ad School NY), Steve Torres (an art direction student at MAS NY), and Tim Noble (a copywriter in the industry) created “Side Projects Get You Jobs,” a side project offering up free side project ideas for others looking to expand their portfolio with side projects.
The creative trio points out the importance of side projects to help creatives stand out, while acknowledging that “coming up with the perfect idea can be tough.” So they offer up some of their own side project ideas for free (and because it makes an impressive side project). Visitors to the site are immediately met with an idea, such as “Make a Rocky style video of yourself training for the creative week ping-pong tournament.” They can then click on the “More” button for more ideas from Lopez, Torres, and Noble. Some highlights include: “Draw Middle Earth style maps of your booty calls,” “Stage a Tamagotchi Vs. Giga Pet death match,” “Start a Jesse and the Rippers cover band,” and “Write Mad Men spec pitches.” So if you’re looking for a side project to build up your portfolio but seem all out of ideas, head on over to Side Projects Get You Jobs and take one of theirs.
New Career Opportunities Daily: The best jobs in media.
Le photographe américain Christoffer Morris, vivant à Paris, a fait la série intitulée « New York City Subway in 1981» qui nous replonge dans le passé. On y voit un métro plein de graffitis et de vieilles publicités, des gens avec des vêtements et des coupes de cheveux eighties. Plus de photos dans la suite de l’article.
Portfolio de Christopher Morris.
When our dear friend Shannon Stephaniuk from glossy sent us this video, directed by Leblanc + Cudmore who just signed with Revolver Films, for Timber Timbre’s Hot Dreams, we had to whip out the Oban, light up a cigar and pretend we were at a very elegant strip club. Because, where we live, there are no elegant strips clubs so we had to use out imagination.
Thanks for distracting us and filling our head with dirty thoughts, Shannon!
(TrendHunter.com) The ‘Nindo’ micro-cabin was crafted by a Finnish designer named Robin Falck. It’s a newly designed cottage in the woods that has a small structure to fit a single persons needs. It…
We’ve hooked up with Pavone’s SpotBowl, a Super Bowl ad poll site that’s been doing its thing since 2004. It’ll be home to all things Super Bowl and it’s where you should be at this Sunday night.
Everything you could ever want to know about the Super Bowl advertising can be found on the site. Who’s running what and when. Reviews of Super Bowl ads that have already aired. A poll to determine which ads you think are the best. Downloadable score cards. And even recipes you can enjoy on game day.
You can vote during or after the game and can view up-to-the-minute results after each voting session. Polls close on Monday, February 3, at 3 p.m. EST.
Every year, the Super Bowl showcases the top two professional football teams and determines bragging rights for the year. But as compelling as the latest matchup is, it’s not the only game in town. The Super Bowl is a championship of sorts for advertisers too: It’s the one time of year commercials get nearly as much attention as the main event. There’s a trend toward longer-form ads to help brands capitalize on all that attention. But are brands and advertisers doing everything they can to capture viewer data and generate ROI from the big game?
As we know from past Super Bowls, advertisers are willing to pay a lot for the privilege of airing their messages at a time when they’re practically guaranteed to generate buzz. This year, a 30-second spot reportedly sells for around $4 million. Despite the hefty price tag, the trend toward even more pricey longer-form ads with a narrative theme will continue this year, following up on the highly acclaimed story-telling ads aired during recent Super Bowls.
Chrysler’s two-minute “Imported from Detroit” spot featuring rapper Eminem was a huge hit. The company followed up with a 120-second spot with Clint Eastwood, “It’s Halftime in America,” an ad that also generated significant buzz. Automakers weren’t the only brands rolling out long-form ads: Samsung made a splash last year with a two-minute spot, “Next Big Thing,” featuring A-listers like LeBron James, Seth Rogen and Paul Rudd.
Longer-form ads are attractive because they provide the opportunity to tell a story that more deeply engages viewers. That’s why ad makers bring big-name talent on board behind the camera as well as in front: “Next Big Thing” was directed by Jon Favreau, director and producer of the “Iron Man” movies. The investment in top talent underscores the need to generate ROI.
Advertisers are also looking at ways to capitalize on the growing second-screen phenomenon. Networks have negotiated separate deals for ads that run in simultaneous streams of the big game. Additionally, Super Bowl ad producers routinely release teasers and otherwise encourage sharing across social media platforms, hoping for a viral hit. But if longer-form ad producers are truly serious about making their investment pay off, they’ll look at every angle to generate and analyze data that can enable them to fully account for media channel ROI.
As the media landscape shifts and new channels emerge, savvy advertisers and brands are seeking new ways to slice and dice the incredibly rich data they receive. Back when Super Bowl broadcasts were a monolithic TV event, ad makers only had to answer one question: Did the spot generate ROI? Now, with cross-channel media consumption, the question is two-fold: Did the spot generate ROI, and which media touch points delivered the most value?
This increasing complexity makes an accountable media strategy more important than ever – particularly in campaigns as expensive and high-profile as Super Bowl ads. Brands are investing millions to purchase longer spots to more effectively tell their story. They are willing to pay for top-shelf talent in front of the camera and behind it. And they’re actively promoting second-screen viewing and viral sharing.
But unless brands and advertising executives are pursuing an accountable media strategy that enables them to consolidate data from multiple media channels and clearly identify customer drivers, they aren’t getting the most value they can from Big Data – or from the big game.
This contributed article was written by Patrick Marrinan, VP of Sales at I.Predictus.
(TrendHunter.com) Finding the perfect pearl accessories can be a drag, but this pearl choker DIY diminishes your accessory worries.
Perfect for an outdoor wedding or placed around the high collar of a black turtle,…
Shazam, which was introduced in 2002 and eventually became both a must-have smartphone app and a dogged survivor of social-TV attrition, remains unprofitable as it invests, according to executives, in its long-term success. Under CEO Rich Riley, the former Yahoo exec who took the reins last April, it’s also trying to get on the path to going public.
Enter another big Super Bowl play — and a Facebook effort to extend its reach well beyond Sunday or the confines of the app.
People who use Shazam to “tag” the game’s broadcast this year will be shown a new Twitter-like timeline. The live content feed will document the game — from tweets to photos to ads — and is designed to keep people using Shazam for the duration. But even if people tune in and out of the app, Shazam has created a new ad-retargeting program that plugs into Facebook.
For the latest in Blast Radius Amsterdam’s “My Town, My Tracks” campaign for Onitsuka Tiger, the agency took to the streets of Milan with Erik Garbo, a student of Italian and Japanese descent.
In the spot, directed by Sara Domogala, Garbo takes us on a tour of his favorite neighborhood of Navigli, in southwestern Milan. We see some of Erik’s favorite places, like a pizzeria, cafe, record shop and underground bar, while he discusses the neighborhood, his life as a student, and his parents. In the campaign’s “key visual for advertising and point of sale, he presents the season’s hero sneaker, framed by the stunning Naviglio Grande canal and its vibrant side streets” (this appears to be part of the visual campaign, but is not featured in the above spot).
Lisa Hogg, head of brand management at Onitsuka Tiger, explained: “This season we moved the ‘My Town My Tracks’ concept from Tokyo to Europe, but kept true to our Japanese roots. Performance-enhanced styles, new silhouettes and colourways are the signature of our Spring Summer collection. We brought this attitude to life by uncovering the details of contemporary Milan lifestyle.”
The campaign is extended by an Instagram series from Danish photographer Karen Rosetzsky, as well as a collection film and behind-the-scenes video, both of which can be seen following the jump. continued…
New Career Opportunities Daily: The best jobs in media.
The company said fourth-quarter earnings were aided by higher subscriber fees and an increase in cable advertising, and that Paramount Pictures narrowed its loss from a year ago.
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